Humanizing Data: Cyberpsychology and the Future of Martech Innovation

Hyper-personalization is the standard. AI curates your content, ads follow you across platforms, and brands strive to predict your every move.But according to Jess Lewis, CTO at CROSSMEDIA, too much personalization is actually hurting marketing.In this episode of Deconstructing Data, Jess explains how cyberpsychology, the study of human behavior in digital spaces, is reshaping audience targeting, media planning, and data-driven marketing strategies.→ The problem with hyper-personalization and why consumers fight against recommendation algorithms→ The role of ethical AI in audience segmentation and identity resolution→ How marketing attribution is evolving in a privacy-first world→ Why the future of martech is not about more data, but smarter dataWe get into the psychological patterns behind digital behavior and why understanding people matters more than data alone.Watch the full episode now and join us LIVE every Thursday at 4:15 PM EST on LinkedIn and YouTube.🎧 Available on Spotify, Apple Podcasts, Google Podcasts, and iHeartRadio.