Hustle or Structure? What Actually Makes an Agent Succeed
from Real Talk Hosted by Kashmann Productions
Hustle gets you started. Structure is what keeps deals from falling through the cracks.In this episode of Real Talk, Karen sits down with first-time guest Sonny Gotay, Sales and Growth Coordinator at the Karen Peters Group, and Jamie Rodriguez, Operations Manager, to break down what really separates agents who grow from agents who stall.They get into where leads actually come from, why internet leads should stay around a third of your business, and what happens in the first five minutes after a lead comes in. Sonny shares how he sets appointments and builds trust before he ever talks about a house, including a client who came in last November and only just started touring homes.The team also covers the support most agents never see: transaction coordination, compliance, continued training, client gifts and post-closing drop-offs, and the automation between Zillow, Follow Up Boss, and Sisu that makes 52 leads a week manageable.Plus the F word every agent avoids: follow up.
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