Hvordan lykkes med B2B-markedsføring? episode artwork

EPISODE · Jul 2, 2020 · 41 MIN

Hvordan lykkes med B2B-markedsføring?

from Inboundpodden

Lange og komplekse kjøpsprosesser, smalere målgrupper, flere beslutningstakere og store transaksjoner. Akademikeren Jon Bingen Sande fra BI og praktikeren Simen Schikulski fra Benum deler sine erfaringer om hva som skal til for å lykkes med B2B-markedsføring, og hva som ofte skiller det fra B2C. Hosted on Acast. See acast.com/privacy for more information.

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Hvordan lykkes med B2B-markedsføring?

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