Hy-Vee’s New CMO on Retail Media, Supplier Strategy & In-Store Tech | Live at FMI 2025

🎙 Omni Talk Retail Live at FMI 2025: A Conversation with Hy-Vee CMO Kathryn Mazza 🎙Join Chris Walton & Anne Mezzenga for an exclusive interview with Katherine Maza, newly appointed Chief Marketing Officer of Hy-Vee live from the Simbe Podcast Studio at FMI 2025. She shares insights on retail media, supplier partnerships, and the role of technology in grocery marketing.⏳ Key Moments:00:00 - Introduction: Live from FMI 2025 with Hy-Vee’s New CMO02:30 - Kathryn's Journey from Retail Media to CMO05:10 - Why Retail Media & Marketing Must Be Integrated07:45 - How Hy-Vee Uses In-Store Screens & Audio to Engage Customers10:30 - The Role of Supplier Partnerships in Grocery Success14:00 - Retail Tech Investments: Data, AI & Store Analytics18:15 - How In-Store Media & Digital Advertising Drive Sales21:00 - Kathryn’s Top Priorities for 2025 & Beyond💡 Learn how Hy-Vee is shaping the future of grocery retail—Subscribe now!This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

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This episode is 11 minutes long.

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This episode was published on February 2, 2025.

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