Hyla Nayeri + Adrien Bettio: Co-founders, 437

Hyla and Adrien are the founders of 437, a swimwear company that is designed to flatter your curves. Despite being founded in a city with a cold climate, it was grown tremendously, being worn by the likes of Kylie Jenner and Whitney Simmons. These are only a few of the examples of the massive community, with over 100,000 followers on Instagram alone. We get into what it was like to start the brand from scratch when they were still in school and the challenges they face today when it comes to being young women in their 20s, owning a company that can be seen as frivolous, along with the good and bad decisions they made along the way. This is great for anyone that’s looking to start their own ecommerce brand and wants to get a sense of what it’s like to build it from the ground up. Follow them on IG @437 @hylanayeri @adrienbettio.