PODCAST · society
Femme Studios
by Francesca Morfini
Hosted by Francesca Morfini, Femme Studios is a series of conversations with female entrepreneurs, artists and leaders who have carved their own path and are now putting a dent in and beyond our city, Toronto. Listen, learn and laugh with us as we take a look at what motived them to get started, and the tools they picked up along the way — getting them to where they are today.
Episodes
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Mel Smith + Lori Hatcher: Innovation Lead + Head of Marketing, Truss Beverages
I sit down with two women behind Truss, a cannabis beverages company. Meet Mel Smith, who leads innovation, and Lori Hatcher-Hillier, who leads marketing. Truss is one of the few companies that focuses only on beverages, and parents 5 different brands that are catered for very different customers...
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Irie Selkirk: Co-founder, Rise, Sansero & Good Cap
Irie Selkirk is a pioneer in the psychedelic and cannabis industries, focused on educating companies, individuals and doctors alike. Most recently, Irie co-founded Rise Wellness, the world’s first low-dose psilocybin retreat and Sansero Life Sciences, company focused on cultivation, research and...
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Elaisha Jade: Meditation Instructor + Founder, Your Mindful
Elaisha Jade is a Meditation Instructor and Founder of Your Mindful. I met her a few years ago at a gathering to Soho House members and remember being captivated by her positive energy – she was a ray of sunshine, which you’ll hear through her voice. I followed her journey through social after…
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Aila Morin: MERIT
Aila Morin, MERIT. A minimalist beauty brand that launched about a year ago and has grown to be one of the most coveted brands in the space. In fact, they just closed a $20M series A raise. And the growth is nothing new to Aila, who was one of the first hires at Mejuri, a Toronto based jewelry...
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Stacie Brockman: Founder, PLZ&THNX [Part 2]
If you’ve just finished listening to part 1, welcome! Skip over this intro. Stacie Brockman is the founder of PLZ&THX, a brand incubator and venture capital fund. She previously co-founded METIER Creative, an advertising and creative agency, and before that was an early member of The Coveteur, a...
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Stacie Brockman: Founder, PLZ&THNX [Part 1/2]
Stacie Brockman is the founder of PLZ&THX, a brand incubator and venture capital fund. She previously co-founded METIER Creative, an advertising and creative agency, and before that was an early member of The Coveteur, a media company that looks into the closets and routines of today’s culturally...
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Jackie Kankam: Sustainability & Social Impact Director, DECIEM
Jackie Kankam who is the Director of Sustainability and Social Impact at DECIEM, also known as the abnormal beauty company. Sustainability is by far one of the most relevant but also, sadly, misconstrued topics today. So you can see why I was curious to know what a Director of Sustainability for…
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Dr. Susanna Kislenko: Researcher & Writer on Founder's Syndrome
To be a founder is to have one of the most popular job titles nowadays. Am I alone in thinking it has lost significance? It feels like everyone and their mom can claim that title. And yet it comes with serious weight. The person who coined a business, had a vision – it’s not uncommon to imagine...
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Francesca Morfini: Season 3
A couple words from me, the host, to you on what to expect in this new season. Hi, it’s been a minute. Truth is I’ve been sitting on this season for a minute and always put this pressure on myself to release episodes ASAP. This time, I took a page out of the 2020 book and slowed the fuck down. As...
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Girl’s Girl Panel: De-glamorizing Entrepreneurship (Valeria Lipovetsky, Amber Joliat + Emilie Nolan)
Back in December of 2019, I had the pleasure of hosting a panel for Girl’s Girl, an organization that aims to bring together female-owned businesses through markets, events, and of course, panels. On the panel were Emilie Nolan, who is a dear friend of mine and owner of a fine jewelry brand then...
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Susanne Langmuir: Founder, BITE + aN-Hydra
If I were to name a beauty maven in Toronto, or even Canada, it would be Susanne Langmuir. She started as an Avon rep and later became a beauty entrepreneur, founding a fragrance company called Susanne Lang, then BITE, a lipstick company and one of the first clean color cosmetics brands, and...
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Kayla Rocca: Photographer
Kayla is a freelance photographer, who’s work has been featured in Vogue Japan, Toronto Life, ELLE, The Kit, The Star, and many more. Despite keeping her discipline broad, in that she photographs interiors, food, people, and lots more, Kayla has created a very distinctive look. Of all places, her...
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Meredith Gillies: Sr. Marketing Manager, Bumble Canada
Meredith Gillies is the Senior Marketing Manager at Bumble Canada, meaning she overlooks virtually every promotional aspect of the brand from events, push notifications, partnerships, etc. This was a very special episode for me because Meredith and I used to work together — she was my manager and...
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Jess Chen: Tattoo Artist
Jess Chen is a tattoo artist based in Toronto who is well-known for her very unique style. She does creates full body tattoos that are better described as body art pieces. She also focuses on very meticulously shaded small, cute color tattoos. We sat down to talk about what it’s like to pursue a...
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Mimi Lan: Co-founder, Superette
Mimi Lan is the Co-founder of Superette, a group of cannabis retail stores, with a store in Ottawa and 3 in Toronto. Every Superette location is modeled after a bodega — it’s meant to recreate an experience as easy and casual as picking up your morning coffee. Along with her co-founder, Drummond...
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Berkeley Poole: VP + Creative Director, Tokyo Smoke
I sat down with Berkley Poole in November of 2019, when she was the Vice President and Creative Director at Tokyo Smoke, one of Canada’s most well-known cannabis brands. Since then, Berkeley has moved on to be the Creative Director at Whitman Emorson, a design studio in Toronto. Berkeley is no...
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Hyla Nayeri + Adrien Bettio: Co-founders, 437
Hyla and Adrien are the founders of 437, a swimwear company that is designed to flatter your curves. Despite being founded in a city with a cold climate, it was grown tremendously, being worn by the likes of Kylie Jenner and Whitney Simmons. These are only a few of the examples of the massive...
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Dani Roche: Creative + Content Creator
A woman of many talents, Dani Roche is a multi-platform creative. She’s the founder of creative agency Kastor + Pollux, a social media content creator, co-founder of School by KP, teacher at Sheraton College and Partner at Level10 Hair Studio. She has worked with a myriad of brands to-date,...
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Allegra Shaw + Shirin Soltani: Co-founders, Uncle Studios
Allegra Shaw and Shirin Soltani are the co-founders of Uncle Studios, Canadian brand that creates ethically-made, sustainable, elevated clothing. We had a chat about the ‘why’ behind starting a sustainable clothing company, the struggles of starting your own business, what it’s like to work with...
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Francesca Morfini: Season 2
A couple words from me, the host, to you on what to expect in this new season.
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Stephanie Brownlow: Brand Strategist and Founder, Carry Corp
Stephanie Brownlow is a Branding Strategist who works with brands like Shopify and RBC, along with Naked Beauty Bar, VSP Consignment and F. MILLER. In this episode, we talk about what branding actually is and how she got into it, starting from retail, then going to October’s Very Own, also known…
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Evelyn Chick: Bartender + Manager at Pretty Ugly
Evelyn Chick is the Bar Manager at Pretty Ugly, a very cool cocktail bar in Parkdale, Toronto. Evelyn moved to Toronto from Vancouver several years ago and hit the ground running by working at one of the city’s most notable restaurants, Harbord Room, which sadly closed its doors in 2016. We sat...
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Anjli Patel: Fashion Lawyer
Anjli Patel is a fashion lawyer who specializes in Intellectual Property and Trademark Law, working very closely with Toronto-based designers including Greta Constantine and Sid Neigum. In this episode, we talk about trusting your gut, dealing with impostor syndrome and, a topic that I think…
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Christina Remenyi: Founder, Fortnight Lingerie
Christina Remenyi is the force behind Fortnight Lingerie. We sat down to talk about how she decided to start Fortnight in her mid-20s, finding work/life balance as a business owner and how she recently chose to follow a new creative direction and mission for the brand.
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Rachel Sheehan: Owner, Penny Arcade
Rachel Sheehan is the owner of Penny Arcade and Tambourine, two incredible vintage stores in Toronto. Rachel tells us the story of opening a pretty niche small business before vintage was cool, the process of curating her collection today and how she hopes vintage can change the way we consume...
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Julie Clark: Founder, Province Apothecary
Julie Clark is the founder of Province Apothecary, an all natural skincare company based in Toronto. I sat down with Julie to talk about how she started Province Apothecary, which by the way, was a side hustle long before it became a full grown company. Julie also tells us about learning how to…
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Avery Plewes: Costume Buyer + Designer
Avery Plewes is a costume buyer and designer based in Toronto. She has worked on the films Hannibal, Everything, Everything, Jeremiah Terminator Leroy and the TV show Suits. We sat down to talk about how she found her path without a traditional university education, what it takes to make it in…
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Amy Patel: Creative + Ex-financier
Meet creative, stylist and "influencer", Amy Patel. Before going full time with her creative career, Amy spent 10 years in finance, working her way up to being a VP all the while, garnering a following on social media by sharing the outfits she wore to work. In this episode, we talk about how she...
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Erin Kleinberg: Co-founder, Metier Creative
Erin Kleinberg is a creative, designer, a visionary… and founder of Metier Creative — branding and advertising firm based in Toronto and New York. We sat down at her office on Dupont to talk about her entire story and the very many lives she has lived, from dressing Mischa Barton during the OC...
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Francesca Morfini: Intro
Hi there, Fran here. Welcome to Femme Studios. This is a non-episode: a few words from me on why I started Femme Studios and what you can expect to hear. Find Femme Studios on Instagram: @femme.studios.
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ABOUT THIS SHOW
Hosted by Francesca Morfini, Femme Studios is a series of conversations with female entrepreneurs, artists and leaders who have carved their own path and are now putting a dent in and beyond our city, Toronto. Listen, learn and laugh with us as we take a look at what motived them to get started, and the tools they picked up along the way — getting them to where they are today.
HOSTED BY
Francesca Morfini
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