EPISODE · Jan 31, 2022 · 29 MIN
I am on a mission to change the online space and here’s why!
from Your Dream Business
In today’s episode of the podcast I talk all about my mission and the reason for my complete rebrand. KEY TAKEAWAYS COVERED IN THE PODCAST I have had my own business for the past 8 years and I have seen A LOT of things in my time. The good, the bad and the ugly!There are a lot of ‘experts’ out there who don’t treat business owners properly and exploit the privilege they have been given.As experts, we are here to serve you – without our audience we would be nothing.As a business owner, you are doing one of the hardest jobs in the world! Only a small percentage of people can do it, so you should be so proud.As women, we are bought up to believe we are not capable, that we are bad with money, we buy too many shoes etc. This makes us think we need to pull back and deprive ourselves, yet men are allowed to.As women, we are not small or less than men!89% of the world’s billionaires are men.I am so passionate about making sure you have the support, guidance, mindset and motivation you need.Only 30% of US businesses are owned by women.We live in an unbalanced world – it is not a straight playing field.I am so proud of you – you are a Rockstar!I am rising up against experts who do not take the time to get to know you, your life, your circumstances, shame you, use underhand tactics to sell, tell you you’re not charging enough without understanding your audience and bully you into action.It is not ok to pay people for their help and support and they don’t treat you and support you in the right way!It is your business, your life and YOU get to choose. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… If you run your own business, you are a Rockstar! Don’t ever forget just how brilliant you are. HIGHLIGHTS YOU SIMPLY CAN’T MISS I’m on a mission to change the online space for youWomen are bought up to believe they are not capableStatistics that will shock you!What I am rising up against TRANSCRIPT Hello and welcome to, I kind of guessed the first episode of the new name. So we have just changed the name from Marketing That Converts to Your Dream Business Podcast. And I've talked a few times on the podcast about why we've made this change, but it wasn't just because I wanted a new lovely brands and a new lovely name.It goes a lot deeper than that. And if you are on my email list, if you get my emails, then you'll know that I'm on a bit of a mission. And a mission to bring about some change in my industry and change in terms of how you get advice and the advice that you give or that you're given. Anyway, it's a bit hard to explain, but hopefully as this episode goes on, you will, it will all make sense to come together.If you're new to the podcast, because I have asked my lovely podcast listeners to share this episode, then welcome. You are most welcome here. I hope you bear with me while I stumble through these next few bits, because like I said, this is, there's a lot kind of to this that I just want to get to, and it might seem a little bit bitty and I apologise if that's the case.Also, for those of you who are avid listeners, you might've heard that last week I said, we're doing an interview this week, and we were doing an interview and that is coming next week, but I was so passionate to do an episode on this mission and this new kind of rising up that I'm doing that I wanted to make sure we got it out as soon as possible.So obviously we've been through a brand change and I wanted to say that that wasn't just because I wanted a new pretty logo and some nice new colors. It was bought about the fact that I have been doing this a long time. I have been in business now eight years, I think. And I've been in the online space for at least five or six.And in my time in the online space and in my time of working with lots of business owners. I have seen lots and lots of things. I've seen lots of ways of how this is done. I've seen lots of experts speak. I've seen lots of people think they're experts. I've seen people start businesses, leave businesses. And I've seen the good and the bad and the ugly of what is the online world, but I'm specifically talking about experts out there.People like me, people who make their living by helping other business owners by supporting them. I'm always very adamant in explaining and saying that the reason I can support people in marketing is because I have a degree in that and I've spent more than 16 years, probably more like 17 or 18 years at it now.And then as time went on, I then started talking about business because the longer I run my business, the more I knew about that. And then as time went on, I started to get my mindset because I do a huge amount of work for my own mindset. I learn a lot, I've paid lots of money for things, I've attended stuff.And I really kind of jump both feet into mindsets and business, and therefore feel the only now am I qualified is probably not the right word, but you know, I can now talk about it. And like I said, over the years, I've watched these various things go on and feel like now it's time for change. I have seen that I've seen the best and the worst.I've seen people who are, who basically have created something and then try and teach others to create the same, but without explaining that that's how they got successful. It's like someone who, okay. It's like someone who is good on Instagram and builds their own Instagram profile because they take pictures of shoes that they happen to love.And then they go out to the world and say, I'll teach you how to be an influencer. Well, they don't really technically necessarily know how to be an influencer for, I don't know, a farm or influence a four screws. They just know how to do it for them. So I've seen that. That's not the worst of it, but I've seen that happen, but also I've seen how some people get treated and how business owners get treated and how people really do exploit their level of expertise. They exploited the privilege they've been given really. I think. And I think those people forget that they're here to serve you. And this is something that I never forget. The reason I'm here doing the job I do is because of you.It's for you and it's because of you. And I don't underestimate that for one second. I don't unappreciate that. I am very, very grateful to have a job and a life I adore, but that's because of you. And like I said, it's something that I don't underestimate. And yet I see so many others do. I have seen people who create memberships purely from a money point of view.I've seen people who create courses because they want to become rich overnight and have not really cared about what they're giving you or what they're delivering or your success. And that makes me mad, like proper, proper mad. Because of the fact that you guys are doing one of the hardest jobs in the world.Okay. You have been brave enough to step out of your own comfort zone. You've been brave enough to take a risk and start a business. To believe in yourself even when you don't feel like you're believing in yourself, you have done something that a very small percentage of people ever even try. And you've done this.And then you go to people to support you, to help you, to develop you, to grow and they shame you, or they bully you into doing something or they use underhanded tactics to make you buy. And they act like theirs is the only way. But the worst thing is they don't even want to get to know who you are and what you do and what type of person you are.They'd rather just tell you where you're going wrong and how to do it without taking to a countless other things. And the other reason I want to explain about like, how very amazing it is that you are where you are is because another thing that I am working super hard on and trying to bring it into everything in the forefront of everything I do is the understanding of marginalized communities of historic, marginalized communities, women being one of them, people of color being another, you know, lots of people out there who were never brought up to think that this was something they could do or this opportunity was open to them. And I know an awful lot of you listen to the podcast are female or identify as female. And, and I just want to remind you about this. Now I've talked before that I'm in Rachel Rogers' community and she had some great stats that I want to, I want to tell you about which is obviously facts, but I got them from her. But she talks about the fact that women in society are told we're not good with money. We are told that we're frivolous, that we spend too much, we buy too many shoes. And by doing this, we're told mainly by white men that we need to pull back.We need to reduce our spending. If we weren't so frivolous and bought all these pairs of shoes we could have done this. And basically we're told to deprive yourself like that, you're not allowed that, and yet they are, if they want to buy. So if they want to buy something, it's not frivolous. It's like, that's okay.But if we want to buy something is frivolous. And you basically mean told to be small and less than, and shrink yourself down, which I think as women, particularly for me, when I was growing up, I talked a lot and that's now my business. And yet I was told to be quiet more times than I can tell you. And that they didn't want someone who was loud and spoken out and talked a lot. Also when it comes to money and wealth and business, Rachel had some amazing stats.So 89% of the world's...
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What this episode covers
In today’s episode of the podcast I talk all about my mission and the reason for my complete rebrand. KEY TAKEAWAYS COVERED IN THE PODCAST • I have had my own business for the past 8 years and I have seen A LOT of things in my time. The good, the bad and the ugly! • There are a lot of ‘experts’ out there who don’t treat business owners properly and exploit the privilege they have been given. • As experts, we are here to serve you – without our audience we would be nothing. • As a business owner, you are doing one of the hardest jobs in the world! Only a small percentage of people can do it, so you should be so proud. • As women, we are bought up to believe we are not capable, that we are bad with money, we buy too many shoes etc. This makes us think we need to pull back and deprive ourselves, yet men are allowed to. • As women, we are not small or less than men! • 89% of the world’s billionaires are men. • I am so passionate about making sure you have the support, guidance, mindset and motivation you need. • Only 30% of US businesses are owned by women. • We live in an unbalanced world – it is not a straight playing field. • I am so proud of you – you are a Rockstar! • I am rising up against experts who do not take the time to get to know you, your life, your circumstances, shame you, use underhand tactics to sell, tell you you’re not charging enough without understanding your audience and bully you into action. • It is not ok to pay people for their help and support and they don’t treat you and support you in the right way! • It is your business, your life and YOU get to choose. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… If you run your own business, you are a Rockstar! Don’t ever forget just how brilliant you are. HIGHLIGHTS YOU SIMPLY CAN’T MISS • I’m on a mission to change the online space for you • Women are bought up to believe they are not capable • Statistics that will shock you! • What I am rising up against
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I am on a mission to change the online space and here’s why!
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