I Am the Offer: Jon Symes on the Invisible Stories Underneath the Sales Freeze

What if the thing tightening in your chest before you name your price was written before you could talk? Jon Symes is a mentor, speaker, and founder of Whole & Free. For over twenty years he's helped leaders and people in transition uncover the invisible stories that shape how they think, lead, relate and live. He calls the work Narrative Liberation, and his book The Stories That Are Killing Us arrives at the end of the year. What we get into: Why stories operate like an operating system — running underneath every decision, never surfacing into conscious thought The distinction that reframes everything: the story isn't what happened, it's the meaning we gave to what happened Why selling is the pressure situation that tracks all the way back to am I really enough to be here? — especially for coaches, where you are the offer The two things Jon found that let him sell almost anything: deep rapport, and congruence Why authenticity in sales doesn't mean whole, healed and complete — it means here I am, and I'm letting you see me Narrative Liberation, step by step: recognise the discomfort as a signal, find the story, lose it, step into one large enough to hold you Midlife redefined — not an age, but the moment your stories run out of utility Why the stories aren't the enemy: the ones to watch are the ones limiting your choices without you knowing Plus — Shaun shares the story of his father, a twenty-five-year career soldier, and the reframe that changed how he leads: his dad's story was never control. It was protecting his sons. Find Jon: his free five-day Mid-Life Reset Challenge is at wholeandfree.me/free — and watch for The Stories That Are Killing Us, out at the end of the year. Go deeper: my free guide Go Three Levels Deep → zenright.com.au/go-three-levels-deep