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I Built A Viral Food Startup With Zero Marketing Budget: Good Girl Snacks

EPISODE · Jul 8, 2025 · 34 MIN

I Built A Viral Food Startup With Zero Marketing Budget: Good Girl Snacks

from Female Founder World · host Female Founder World

Register for our free workshop series, Launch Lab Presented by Adobe Express: launchlab.femalefounderworld.com Good Girl Snacks co-founders Yasamin Bakhtiar and Leah Marcus are on the Female Founder World show with Jasmine Garnsworthy. If you’re a gen z or millennial woman on TikTok, you probably have seen Hot Girl Pickles. The founders Yasaman⁠ and ⁠Leah⁠ bootstrapped this brand with next to nothing, and have become masters of attention-hacking. They’re only a couple of years old and have spent $0 on ads, and already: * The world's most famous influencers post about them * Best-selling pickle brand at Erewhon * 10,000 pickle jars sold in first year of business DTC (yep, people ordered heavy, expensive PICKLES on the internet just to be a part of this brand) * Forbes 30 Under 30 * Reach 2.5 million accounts monthly on Instagram * Deal with a big retailer launching soon * Partnered with Revolve Fest at Coachella * Participated in or hosted nearly 20 successful events Learn more about your ad choices. Visit megaphone.fm/adchoices

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I Built A Viral Food Startup With Zero Marketing Budget: Good Girl Snacks

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