I Built Betches Without Investors, Then Sold It for Milli...

What this episode covers

Betches co-founder Aleen Dreksler is on Female Founder World with Jasmine Garnsworthy. While in college, Aleen and her roommates saw a trend for “bro content” online, and started a blog for the women’s version. Their blog, Betches, grew into a massive media empire with millions of fans, and was acquired in 2023 for up to $54M. In this episode Aleen tells us how she built Betches with her cofounders, advice for building something that can be acquired for millions, what's shifted in digital publishing and content, and the copy-paste strategy you can use for securing big partnerships. LINKS Get the Female Founder World resource roundup ⁠https://femalefounderworld.beehiiv.com⁠ Become a Business Bestie subscriber: bestie.femalefounderworld.com Download Adobe Express: ⁠https://www.adobe.com/express/⁠ ⁠https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863⁠ https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1 Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of Female Founder World?

This episode is 48 minutes long.

When was this Female Founder World episode published?

This episode was published on July 14, 2025.

What is this episode about?

Betches co-founder Aleen Dreksler is on Female Founder World with Jasmine Garnsworthy. While in college, Aleen and her roommates saw a trend for “bro content” online, and started a blog for the women’s version. Their blog, Betches, grew into a...

Can I download this Female Founder World episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.