I Didn't Really Think about Pricing - with guest Pauliina Rasi

Send us a textOne of the questions I get most often from people is when should I start looking at pricing. Most experts, myself included will tell you as early as possible. Why? Because you need it to understand the profit story of your business. To understand what it will take to be profitable. To explain to investors, partners, banks and others how effective your business model is. You can't do that without having had a real good look at pricing.But most, way too many businesses leave it to the last minute and then struggle. That's in some ways what happened with my guest in this episode. In This Episode:Pauliina Rasi shares with us her pricing journey as she looks back at where she started with pricing. Why she started there. What it meant for her business and how it felt. As well as how her pricing has evolved, what changes she's made and what it's meant to her and her clients.She start by sharing that at the beginning pricing wasn't even a thought for her. She was focused on other things. I think you'll find a lot in this episode that resonates with you. Enjoy!Podcast Highlights:0:00 Intro2:46 Getting to know Pauliina4:12 The Value that Pauliina's Clients Get5:57 Pricing at the Beginning7:49 Time based Pricing9:50 Value for Each Client11:11 Clarity in Strategy12:58 Confidence and Experience Aspect14:38 Pauliina's Framework for Pricing16:18 Setting up your Prices is a Process17:08 When to Invest in Yourself19:02 Wrapping UpDon't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*****Hi I'm Janene, Let’s Take the Next Step TogetherPricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.https://thepricinglady.com/book-a-call/Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.https://thepricinglady.com/resources/No matter where you are in your pricing journey, the next right step is waiting for you.Mentioned in this episode:The Pricing Lady is a proud member of the SwissCast NetworkDiscover more great podcasts for English-speaking SwitzerlandSwissCast Network