I Don't Have Time to Learn AI. Neither Do You. Let's Fix That.

The fear of being left behind is real. The solution isn't more time — it's a smarter approach. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish tackle the most honest excuse in marketing right now: I'd love to learn AI, but I'm running three systems, four campaigns, and the CEO's latest pet project — when exactly am I supposed to fit it in? They reframe the problem entirely. There is no AI mastermind inside your company. There's no go-to expert like there was for Salesforce or HubSpot fifteen years ago. Everyone — from MarOps to the CMO — is figuring this out at the same time. The only path forward is a weekly experimentation cadence, treating AI learning like a fitness habit instead of a course you finish, and giving every team member explicit permission to spend a slice of their week breaking things with new tools. They tackle the data security shortcut every CMO needs to know (yes, enterprise plans protect your data — that excuse is gone), why the time savings AI promises will never feel like time savings without a culture change, and the hardest truth: the marketers who won't carve out 30 minutes a day this year will be replaced by the ones who did.