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Revenue Marketing Raw

by Jeff Pedowitz and Dr. Debbie Qaqish

B2B marketing has a credibility problem. Most marketers can’t tell you their pipeline contribution. Most CMOs are one quarter from being replaced. Most marketing teams are operating at 20% capacity and don’t even know it.Revenue Marketing Raw is the podcast that says what every marketing leader is thinking but not saying out loud. Hosted by Jeff Pedowitz, founder of The Pedowitz Group, and Debbie Qaqish, the original architect of the Revenue Marketing movement, every episode tackles one uncomfortable truth about how B2B marketing actually works — and how to fix it.No fluff. No vendor pitches. No best-practice clichés. Just two of the most-cited voices in revenue marketing dissecting the problems with attribution, MQLs, MarTech bloat, AI adoption, sales alignment, AEO, and the changing role of the CMO in an AI-first world.If you run marketing, work in marketing ops, sit on a revenue team, or sell into one — this is the show that helps you stop being the cost center and start being th

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Episodes

  1. Season 1. Episode 48. Marketing Just Lost the Customer Record. Nobody Sent a Memo.

    Databricks entering the CDP market with agents raises a question most marketing leaders have never had to answer: if customer data does not live in marketing, does marketing still own the customer? Jeff Pedowitz and Dr. Debbie Qaqish break down why marketing has always been a second-class citizen...

  2. Season 1. Episode 47. 95% Are Using AI. 61% Are Getting Nothing.

    95% of B2B marketers are using AI but fewer than four in ten say it's actually working, and that gap is not a tools problem. Teams are throwing AI against the wall with no strategy, no training, and no defined metric, the same way they approached ABM and marketing automation before it. Meanwhile...

  3. Season 1. Episode 46. What B2B Marketers Can Learn from Fanatics Fest: Turning Customers into Raving Fans

    Jeff returns from Fanatics Fest in New York with lessons B2B marketers can steal from the world's largest sports merchandise retailer. Fans paid to enter, paid again to engage, and left more loyal than ever. Jeff and Debbie break down what made it work: immersive fan-first experiences…

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  4. Season 1. Episode 45. The Buyer Left the Building and Your Marketing Doesn't Know it Yet

    Everyone deployed AI at the same time — and nobody told each other. Marketing is using agents to produce content at scale. Sales is using agents to automate BDRs and outreach. And buyers built their own agents to research, shortlist, and rank vendors before a single form gets filled out or a rep...

  5. Season 1. Episode 44. Google Just Killed the Lead Form. Most Marketers Are Still Optimizing It.

    Google's new agentic search conversations are quietly eliminating the lead form as the default entry point in B2B buying. Jeff and Debbie unpack why AEO and large language models already made gated content a liability, why the MQL may be the next metric to go, and why marketing and sales have to...

  6. Season 1. Episode 43. Better Faster Cheaper Is Dead. Using AI to Drive Revenue

    Most marketing teams are using AI to do the same work faster and cheaper. Jeff Pedowitz and Dr. Debbie Qaqish make the case that this is a trap. The future does not belong to the marketing organization that can use AI. It belongs to the one that uses AI to drive credible revenue. In this episode,...

  7. Season 1. Episode 42. Your Brand is No Longer What You Say It Is. It is What AI Says it is.

    Your Brand Is No Longer What You Say It Is Revenue Marketing Raw with Jeff Pedowitz and Dr. Debbie Qaqish Marketing has come full circle. After fifteen or twenty years of being pulled into demand generation and told to drive revenue above all else, brand is back at the center of the conversation....

  8. Season 1. Episode 41. Your Next Direct Report Doesn't Have a Resume

    Marketing organizations have never held a fixed shape. They bend, split, and reform around whatever the business demands. AI agents are not changing that pattern. They are accelerating it. In this episode, Jeff Pedowitz and Dr. Debbie Qaqish examine what happens when the org chart stops listing...

  9. Season 1. Episode 40. 96% of Marketers Are Using AI. Only 19% Are Getting Results.

    Marketing has never had a more powerful tool. And it has rarely done less with one. Jeff Pedowitz and Dr. Debbie Qaqish dig into the number that should be making every CMO uncomfortable: 96% of marketers are now using AI, but only 19% of executives report meaningful revenue gains from it. The gap...

  10. Season 1. Episode 39. Women Built Revenue Marketing. Now AI Is Rewriting the Rules.

    Women have always driven the precision behind revenue marketing. Now AI is automating the exact work that proved their value, while simultaneously penalizing them more harshly for using it. This episode of Revenue Marketing Raw cuts through the noise on women in tech: what the data actually…

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  11. Season 1. Episode 38. 70:30 The AI Readiness Gap Nobody Is Talking About

    Gartner's 2026 CMO Spend Survey just dropped a number that should stop every marketing leader cold: 70% want to lead in AI, but only 30% have the maturity to do it. Jeff and Debbie break down what's really behind that gap — bad data, immature processes, the wrong talent, and a mindset still stuck...

  12. Season 1. Episode 37. Scott Brinker is Right. Marketing is Now a Systems Design Discipline

    Marketing isn't a creative function anymore. It isn't a campaign function. It's becoming a systems design discipline — and the marketers who don't think in workflows, data layers, and orchestration are about to be replaced by the ones who do. In this episode of Revenue Marketing Raw, Jeff…

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  13. Season 1. Episode 36. AI is the Forcing Function Marketing Ops Has Been Waiting For

    For two decades, MarOps fought to be seen as strategic. AI just settled the argument. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish make the case that AI is the forcing function MarOps has been waiting for — the moment that either elevates the team to the central…

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  14. Season 1. Episode 35. The Org Chart is Lying to You

    The functional org chart — product marketing here, demand gen there, MarOps over there, brand off in a corner — was built for a world AI just replaced. The departments that defined marketing for thirty years are about to dissolve, and most leaders are still trying to fill open roles inside a...

  15. Season 1. Episode 34. Your Buyers Are in Reddit Threads. Your Brand Isn't.

    AEO gets you found. AXO gets you chosen. Most revenue marketers are stuck between the two — getting cited by ChatGPT but not actually winning the deal — because their content was built for a website nobody visits anymore. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish...

  16. Season 1. Episode 33. The CMO in an AI World - Reinvent or Become Irrelevant

    The CMO role is being rewritten in real time. The question is whether you're doing the rewriting or having it done to you. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish lay out what the CMO job actually looks like once AI takes the floor — and it's a different job than...

  17. Season 1. Episode 32. AI as the New Operating System. What You Can't Afford to Miss.

    Most companies are using AI to see how low they can go on cost. Wrong play. AI isn't a cost-cutting tool — it's the new operating system for the entire business, and the leaders treating it like a headcount-reduction lever are about to lose to the ones treating it like a force multiplier. In this...

  18. Season 1. Episode 31. Is Your Marketing Team Efficient or Just Under-Strategized

    Efficiency doesn't create growth. It kills it. The marketing teams celebrated for "doing more with less" are usually the ones quietly being optimized into irrelevance. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish challenge the productivity gospel that's run B2B...

  19. Season 1. Episode 30. I Don't Have Time to Learn AI. Neither Do You. Let's Fix That.

    The fear of being left behind is real. The solution isn't more time — it's a smarter approach. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish tackle the most honest excuse in marketing right now: I'd love to learn AI, but I'm running three systems, four campaigns, and…

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  20. Season 1. Episode 29. What's Really Breaking Marketing Leaders Right Now

    Marketing doesn't have a strategy problem. It has a human performance problem. The smartest marketing leaders we know — the ones who've earned every promotion, who genuinely love the craft — are quietly struggling. The pressure is unsustainable, the complexity is compounding, and there's nowhere...

  21. Season 1. Episode 28. The MQL is Dead

    The MQL is dead. CFOs killed it. And honestly? Good riddance. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish run the post-mortem on the metric that defined two decades of B2B marketing — and explain what's actually replacing it. They argue the right unit of measurement...

  22. Season 1. Episode 27. Marketing Workforce of the Future

    Everyone is talking about AI replacing marketers. Almost no one is writing job descriptions for the roles coming next. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish go where most marketing leaders are afraid to: what the marketing org chart actually looks like in 2027....

  23. Season 1. Episode 26. Stop Optimizing for Clicks. The. Real Truth About AEO

    Answer Engine Optimization isn't SEO 2.0. It's not even the same game. SEO is a click economy — your goal is to win the visit. AEO is a citation economy — your goal is to be the answer buyers see before they ever click anything. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie...

  24. Season 1. Episode 25. The Death of Marketing Attribution and What Replaces It

    Only 30% of CMOs trust their own attribution numbers. The other 70% know the dashboard is theater — they just don't have anything better to defend the budget with. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish call time of death on traditional marketing attribution and...

  25. Season 1. Episode 24. ChatGPT Isn't Your Assistant. It's Your Mirror.

    Most people use ChatGPT to avoid thinking. They paste in a half-formed problem and ask the AI to fix it. The output is fine. The thinking is gone. In this solo episode of Revenue Marketing Raw, Jeff Pedowitz reframes how marketers should actually be using AI: not as a faster way to crank out…

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  26. Season 1. Episode 23. Marketing Teams are Busy But Not Effective

    Marketing teams are drowning in activity but starving for results — and it's not because they aren't working hard enough. The plan you built in November will be dead two weeks into January, replaced by whatever fire drill rolled out of the CEO's last board meeting. In this episode of Revenue...

  27. Season 1. Episode 22. The 12 Days of Revenue Marketing 2026 Predictions Edition

    On the first day of 2026, the market gave to me… an AI agent running autonomously. In this solo (and brutally honest) episode of Revenue Marketing Raw, Jeff Pedowitz runs through the twelve trends that will define B2B marketing next year — set to a familiar holiday cadence and absolutely zero...

  28. Season 1. Episode 21. Is Your Sales Team Selling or Just Forecasting

    Here's the description for episode #21: Is Your Sales Team Selling... or Just Forecasting? Most sales processes weren't built to help your team win deals. They were built to help average salespeople sell predictably enough that the CFO could forecast quarterly. There's a difference, and it's...

  29. Season 1. Episode 20. When B2B Starts Acting Like B2C Is It Desperation or Evolution

    Anthropic is doing pop-ups. IBM is running activations. Cursor is staging experiences that have nothing to do with a lead form. B2B is suddenly stealing every play from the consumer marketing playbook — and CMOs are quietly wondering whether it's the future or the panic. In this episode of…

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  30. Season 1. Episode 19. Attribution From Reporting Theater to Revenue Truth

    Attribution is still the fastest way to start an internal fight — because most models were built to defend budgets, not drive revenue decisions. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish dismantle the attribution theater that dominates B2B reporting. They argue the...

  31. Season 1. Episode 18. Your Lead Scoring Model is Lying to You

    Most of your "A" leads never close. Most of your closed-won deals were never MQLs in the first place. Roughly 30% of teams running marketing automation don't even have lead scoring turned on. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish expose lead scoring's dirty...

  32. Season 1. Episode 17. Is Thought Leadership Dead

    Brands stopped investing in thought leadership. Buyers stopped looking for it. Was it ever actually moving revenue, or was it always just expensive brand theater? In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish reframe the conversation entirely. They argue that the...

  33. Season 1. Episode 16. What Happens When the CMO Owns Inside Sales and BDRs

    CMOs love the idea of owning BDRs and inside sales. It looks like the ultimate proof that marketing drives revenue — own the function, own the number, end the alignment debate forever. Then they live it for a quarter and learn the lesson nobody warned them about. In this episode of Revenue...

  34. Season 1. Episode 15. The Brave or The Bold CMO

    Brave CMOs optimize. Bold CMOs transform. There's a chasm between the two, and it's the difference between a marketing org that drives real revenue and one that quietly executes campaigns until the next leadership change. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish...

  35. Season 1. Episode 14. Your MarTech Stack Doesn't Exist to Look Good on a Vendor Report

    Walk into most marketing departments, ask why they have 47 tools, and listen to the answer. You won't hear "to drive revenue." You'll hear "because the vendor demoed well." In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish call out the absurd state of MarTech governance —...

  36. Season 1. Episode 13. Your 3X Pipeline Coverage is Garbage

    Your pipeline isn't 3x covered. It's 80% garbage deals padding the forecast while you quietly sweat about making the quarter. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish strip the bullshit out of B2B's most overused number. They expose why "3x coverage" is sales...

  37. Season 1. Episode 12. The ABM Delusion: Why Your Account Based Strategy is Expensive Lead Gen

    97% of B2B companies say their ABM works. Only 52% can actually prove it. The other 45% are doing lead gen with a target account list and a six-figure ABX platform fee. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish unmask the ABM delusion: most teams handed a list of...

  38. Season 1. Episode 11. The Perception Gap That's Leaving Revenue on the Table

    What if the biggest obstacle to your marketing success is thinking you're already successful? Only 15-20% of marketers operate at the revenue marketing stage — but ask CMOs how their team is doing, and almost all of them rate themselves at the top. In this episode of Revenue Marketing Raw, Jeff...

  39. Season 1. Episode 10. ChatGPT Knows Your Competitors Better Than You

    The Pedowitz Group went from 10,000 monthly website visitors to 10,000 daily visitors in four weeks. The lever? Answer Engine Optimization — building content that ChatGPT, Claude, Perplexity, and Gemini cite when buyers ask questions. In this episode of Revenue Marketing Raw, Jeff Pedowitz and...

  40. Season 1. Episode 9. Your Marketing Team is Operating at 20% Capacity and They Don't Even Know It

    We cut our MarTech spend by 80% and got more effective. Most marketing teams are still using less than 20% of the tech they're already paying for — drowning in features, paying for licenses they can't operate, and stuck on the hamster wheel of endless campaign execution. In this episode of…

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  41. Season 1. Episode 8. Marketing Ops vs RevOps

    Should Marketing Ops report to RevOps? It's the most contentious org-design debate in B2B right now, and the answer most companies are landing on is quietly killing their ability to do revenue marketing at all. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish take the...

  42. Season1. Episode 7. I Watched 500 Marketers at INBOUND Realize They're Using 10% of Their Stack

    Walk into any HubSpot keynote at INBOUND and ask the room: what percent of your MarTech stack are you actually using? The answer is 10%. Meanwhile, HubSpot just dropped 200+ new features, the innovation gap is widening to a chasm, and most marketers can't keep up. In this episode of Revenue...

  43. Season 1. Episode 6. We Are Eating Our Young

    The marketing industry has a dirty secret: nobody wants to train anybody anymore. Senior marketers complain that new grads can't do the work. New grads complain they were never taught. And in the middle, a generation of marketing talent is being abandoned to learn AI, attribution, and revenue...

  44. Season 1. Episode 5. Marketing Ops Can't Run Reports But Sure Let's Add 750 AI Agents

    Most marketing teams can't pull a clean attribution report — but they're being told to deploy 750 AI agents by the end of the quarter. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish call out the absurd gap between the AI hype cycle and the operational reality of most...

  45. Season 1. Episode 4. Why Marketing Ops is Stuck in IT Support Mode and How to Break Free

    Marketing Ops was supposed to be the strategic engine of modern marketing. Instead, most teams have been demoted to the ticket queue — running campaigns, managing licenses, cleaning lists, and being asked ”how many pieces of tech can we get you to run?” In this episode of Revenue Marketing Raw,...

  46. Season 1. Episode 3. Do We Need a CMO Anymore

    The average CMO tenure is down to 20 months. Marketing budgets have ballooned from 4% to 13% of revenue. And every quarter, more boards quietly ask whether the role itself is still necessary. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish take on the question every CEO…

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  47. Season 1. Episode 2. Sales Still Thinks You're Uselss And They're Not Wrong

    If your sales team thinks marketing is useless, the uncomfortable truth is they're probably right. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish dig into why the sales-marketing divide still exists in 2025 — and why most "alignment" efforts fail. They break down what...

  48. Season 1. Episode 1. Why Most Marketers Are Failing to Drive Revenue in 2025

    The number-one job of a CMO is to help the company bring in revenue. So why are most marketers still failing at it? In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish unpack the credibility crisis facing marketing today — the legacy thinking that still treats marketing as a...

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ABOUT THIS SHOW

B2B marketing has a credibility problem. Most marketers can’t tell you their pipeline contribution. Most CMOs are one quarter from being replaced. Most marketing teams are operating at 20% capacity and don’t even know it.Revenue Marketing Raw is the podcast that says what every marketing leader is thinking but not saying out loud. Hosted by Jeff Pedowitz, founder of The Pedowitz Group, and Debbie Qaqish, the original architect of the Revenue Marketing movement, every episode tackles one uncomfortable truth about how B2B marketing actually works — and how to fix it.No fluff. No vendor pitches. No best-practice clichés. Just two of the most-cited voices in revenue marketing dissecting the problems with attribution, MQLs, MarTech bloat, AI adoption, sales alignment, AEO, and the changing role of the CMO in an AI-first world.If you run marketing, work in marketing ops, sit on a revenue team, or sell into one — this is the show that helps you stop being the cost center and start being th

HOSTED BY

Jeff Pedowitz and Dr. Debbie Qaqish

CATEGORIES

business marketing

Frequently Asked Questions

How many episodes does Revenue Marketing Raw have?

Revenue Marketing Raw currently has 48 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Revenue Marketing Raw about?

B2B marketing has a credibility problem. Most marketers can’t tell you their pipeline contribution. Most CMOs are one quarter from being replaced. Most marketing teams are operating at 20% capacity and don’t even know it.Revenue Marketing Raw is the podcast that says what every marketing leader is...

How often does Revenue Marketing Raw release new episodes?

Revenue Marketing Raw has 48 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Revenue Marketing Raw?

You can listen to Revenue Marketing Raw on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Revenue Marketing Raw?

Revenue Marketing Raw is created and hosted by Jeff Pedowitz and Dr. Debbie Qaqish.
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