I Finally Got it: I Can Love my Work AND to Make Money

I can't charge people because this isn't my real job. I can't charge because I'm new. I can't charge because they can't afford it. These are just a few of myriad reasons people give for giving things away for free and for setting very low prices. The problem is these excuses are a way to avoid the possibility of someone rejecting your offer. But the questions are, will these excuses get you where you want to be in a reasonable time frame? The simple answer is, no.None of these are the decisions of a savvy business owner. One who's making decisions in order to build a profitable business that will be there for the long term for their clients. It's true that a business without money to reinvest back into the business won't be there for long if at all. That's what I speak about with this week's guest in this episode of Live with the Pricing Lady.  She started her business while in a corporate job. And felt very conflicted about charging clients. But even after leaving the corporate world, she still found reasons not to charge. Until one day she saw the light and starting valuing what she did, and charging for it.Valentina Coco, helps leaders and managers create support systems for people to perform at their best. Helping them to create strong, inclusive teams, that function - driving results and innovation.  Growing up in a small town in Sicily, she dealt with bullies and marginalization as a half-Chinese “goody toe-shoes.” Which is in part why now she's dedicated to  diversity and inclusion in the corporate world.Episode Highlights:1:52 Introducing Valentina3:08 How she got started8:21 Transitioning from the corporate world10:56 Corporate clients versus individuals14:47 Do you take yourself seriously?18:12 Is it a business or a hobby23:44 Biggest takeaway25:24 The value her clients get from working with herConnect with Valentina:Twitter : https://twitter.com/valejustcoco/Inst: https://www.instagram.com/coco_consulting/Linkedin: http://linkedin.com/in/cocovalentinaFacebook: https://www.facebook.com/artofinclusiveleadership/*****Reach Out, Connect, or Book a Call with JaneneGet started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)Mentioned in this episode:The Pricing Lady is a proud member of the SwissCast NetworkDiscover more great podcasts for English-speaking SwitzerlandSwissCast Network