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I Hired the Wrong CTO Twice — Here’s What Saved the Company | #1355 episode artwork

EPISODE · Feb 27, 2026 · 3 MIN

I Hired the Wrong CTO Twice — Here’s What Saved the Company | #1355

from Sales Secrets · host Brandon Bornancin

Startup journeys are rarely clean. In this episode, Brandon shares the behind-the-scenes story of hiring the wrong CTO twice, discovering betrayal at the worst possible moment, and betting everything on a third leader with a 90-day rebuild plan. You’ll hear how Seamless survived by moving 1,000 paying customers to manual services just to stay alive, why leadership resilience matters more than perfect hiring, and the real lesson: mistakes are inevitable — survival and courage are optional. This episode is about grit, trust, and the moments that determine whether your company dies… or scales.

What this episode covers

After two failed CTO hires — including one who secretly worked another full-time job while taking the company’s last $100K — Brandon faced a defining leadership moment. In this episode, he shares the 90-day rebuild that saved Seamless and the lesson about resilience, trust, and survival.

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I Hired the Wrong CTO Twice — Here’s What Saved the Company | #1355

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Frequently Asked Questions

How long is this episode of Sales Secrets?

This episode is 3 minutes long.

When was this Sales Secrets episode published?

This episode was published on February 27, 2026.

What is this episode about?

Startup journeys are rarely clean. In this episode, Brandon shares the behind-the-scenes story of hiring the wrong CTO twice, discovering betrayal at the worst possible moment, and betting everything on a third leader with a 90-day rebuild...

Can I download this Sales Secrets episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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