I joined a CrossFit gym after over 13 years as a gym business coach. Here's what I learned.

Claim a (yes, actually) free 30-day trial with GMM hereFREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Instagram: @gymmembermachine—ABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here’s what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.Either way, we're rooting for ya 💪TIMESTAMPSTIMESTAMPS0:00 - Intro0:30 - G.R.'s confession: Joined a CrossFit gym1:57 - The health scare backstory (gallbladder saga)7:03 - Why CrossFit? VO2 max & longevity8:38 - First workout: Getting humbled10:40 - The brutal soreness reality check12:11 - Empathy for beginners14:42 - Kathy's story: "Scarier than cancer surgery"16:23 - Tactical Tip: Send a "What to Expect" video20:40 - Pin it as your top Instagram post22:11 - Stop scaring away gen pop with "fire breathers"25:15 - Inside the session: What was missing27:35 - The 15-second follow-up call that wins clients30:40 - The 4-out-of-10 Rule for first sessions33:43 - Don't push too hard, push just enough34:35 - Build an email onboarding sequence35:46 - Demystify the gym lingo (thrusters, T2B, etc.)38:04 - Challenge: Put yourself in beginner's shoes40:22 - The 7 Touches System explained42:24 - Cross-gym cueing: "I've got my eyes on you"43:34 - The 10-Second Rule for coaches