EPISODE · Jul 12, 2026 · 13 MIN
I made my first million selling one thing - and you can too.
from Expert In Demand Podcast With Dean Seddon · host Dean Seddon
In 2018, I stopped trying to sell everything and focused on one clear LinkedIn offer. Within four months, the business was generating £30,000–£40,000 a month, and that decision helped me make my first million. In this episode, I explain why too many offers create confusion for you and your buyers, how focus improves your marketing, and why predictable revenue should come before diversification. You will also learn how to choose the right offer, position it for LinkedIn, and avoid using cheaper products or new services to disguise a messaging problem. Who is Dean Seddon? Dean Seddon is a global social selling expert with 15 years’ experience helping sales teams, consultants and business owners generate revenue through LinkedIn and social selling. Through Maverrik, he has trained more than 25,000 salespeople and business owners and helped clients generate over $100m in revenue.
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What this episode covers
In this episode, Dean explains how focusing on one clear social selling offer helped him generate £30,000–£40,000 a month and make his first million. He shares why too many offers create confusion, how LinkedIn can help reduce your reliance on referrals, and why predictable revenue should come before diversification. Dean Seddon is a global social selling expert, founder of Maverrik, and a 15-year practitioner who has trained over 25,000 salespeople, experts and business owners.
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I made my first million selling one thing - and you can too.
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