EPISODE · Mar 22, 2019 · 1H 1M
I May Be Wrong, But I Doubt It - ep. 03
from WTF Gym Talk · host Stuart Brauer
The controversy surrounding the legitimacy of companies that sell the "members on demand" marketing play via duration based fitness challenges has been a hot topic of the past few years. The most popular of these marketing companies, Gym Launch, typically is the center of these hot debates. I asked a few microgym owners who are former clients of this company to come on the podcast and give their opinion on this marketing/client acquisition system and what it ultimately did for their gym. While this isn't a hit piece of Gym Launch or any of these marketing companies (I've had several of them on my podcast/content), I do think it's important to hear the other side of the conversation that doesn't sound like "OMG, I just got like 600 leads and made eleventy million dollars in 3 hours #hustle....or whatever they would say. Just listen.
What this episode covers
The controversy surrounding the legitimacy of companies that sell the "members on demand" marketing play via duration based fitness challenges has been a hot topic of the past few years. The most popular of these marketing companies, Gym Launch, typically is the center of these hot debates. I asked a few microgym owners who are former clients of this company to come on the podcast and give their opinion on this marketing/client acquisition system and what it ultimately did for their gym. While this isn't a hit piece of Gym Launch or any of these marketing companies (I've had several of them on my podcast/content), I do think it's important to hear the other side of the conversation that doesn't sound like "OMG, I just got like 600 leads and made eleventy million dollars in 3 hours #hustle....or whatever they would say. Just listen.
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I May Be Wrong, But I Doubt It - ep. 03
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