I need to change my marketing approach - where do I start? episode artwork

EPISODE · Aug 7, 2025 · 5 MIN

I need to change my marketing approach - where do I start?

from Questions From Creative Minds with Nina Lenton · host Nina Lenton

I’m answering questions that I have been asked by people who have creative minds.I was asked a question about marketing by someone whose target audience has changed, and as a result they need to move their marketing away from social media and introduce other tactics. But they were feeling daunted about how to go about this change.So in this episode, I offer some suggestions on how to start thinking about this change, as it’s something I have done with clients. In the case of clients I’ve worked with, I have usually created a marketing map and a services map, because simplifying their marketing also required a rethink of their services.If you could do with simplifying your marketing and/or the services you offer, do get in touch 🙂. We could either do a 90 minute ‘untangling’ session, or we could look at your business in more depth. You can contact me via my website. If you enjoyed this audio and would like to be notified when the next one is published, please subscribe here:And/or please share with others who might find this interesting! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit questionsfromcreativeminds.substack.com

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I need to change my marketing approach - where do I start?

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