EPISODE · Mar 29, 2026 · 19 MIN
I Published a Book. Here's What Went Wrong.
from Expert In Demand Podcast With Dean Seddon · host Dean Seddon
I published a book in 2024 with Wiley. It got into Waterstones and Barnes and Noble. It didn't become a bestseller. My book: https://amzn.eu/d/09IOKbLt Here's what I got wrong, and what you need to know before you create a book, course, or any low-ticket product you're planning to sell. In this episode I cover: Why the cover, title, and back description do more selling than you think The cold audience problem most authors never consider Why organic social will not save a low-ticket product launch When to sell a book and when to give it away free The one strategy that makes a short book work harder than a full one If you're thinking about writing a book, launching a course, or selling anything at volume, this episode will save you a serious amount of time, money, and frustration.
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