"I pulled a car for 100 kilometres..." Pain is not what you think!

5x Guinness World Record holder Ethan Fleming is redefining what it means to push the limits - including becoming the only person in the world to pull a car for 100km.In this episode, Ethan breaks down the mindset behind doing hard things and why raising the bar is central to who he is. From what he was like growing up, to building Hardcore Harry’s into a movement, this is a deep dive into discipline, identity, and purpose.We explore what drives someone to seek out extreme challenges, the role of suffering in growth, and how Ethan has carved out his place in the endurance community.Ethan explains:◼️ The mindset required to continuously push your limits.◼️ How his early life shaped his drive and identity.◼️ The story behind pulling a car for 100km.◼️ How Hardcore Harry’s was built from doing hard things.◼️ His purpose within the endurance community.Listener Discounts: https://thegoatco.au CODE: BBNW for 15% off all products. https://www.tailwindnutrition.com.au/ CODE: Tim&Ollie for 15% off.