"I Punched The Air When I Had Three Failures In The Bag” - Simon Woodroffe On Resilience and Perseverance

From failed business ventures, divorce and cash flow problems, to one of the most distinctive and disruptive brands in British culture, YO! Sushi. Founder Simon Woodroffe joins Ben to talk about the lightbulb idea he had on a chance business lunch that lead to a long, fruitful and rewarding career. Simon discusses the highs and lows of starting his own business, how he overcame challenges, and being bold with a marketing idea that turned out to be more beneficial than he ever could have anticipated. He talks about brand identity and expanding into YOTELS, a venture which harnessed his enthusiam as if it was day one. This episode contains mild, non‑graphic references to sexual abuse, which may be distressing for some listeners and viewers.Fill out our skincare survey here: https://tinyurl.com/3xeh4w4xJoin our Patreon today at patreon.com/thebusinessmenFollow on socials @thebusinessmenpod The Business Men is a production of Sony Music Entertainment. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts To bring your brand to life in this podcast, email [email protected] Learn more about your ad choices. Visit podcastchoices.com/adchoices