I Started a TikTok Channel and Didn’t Tell a Soul

I started a TikTok channel… and didn’t tell a soul.In this episode of Her Handmade Hustle, I share the honest reality of a 4-week secret TikTok experiment where I started a brand-new account from scratch to see if it was actually possible to grow an audience quickly as a small business owner in 2025.No shortcuts. No viral hacks. No pretending to love every second of it.I set myself strict rules around consistency, posting frequency, testing different days and times, using trending vs non-trending audio, experimenting with content pillars and tracking what really mattered - watch time, engagement, and confidence, not just likes.In this episode, we talk about: whether TikTok is worth it for small and creative businesses and what actually worked (and what really didn’t).If you’re an entrepreneur, small business owner or independent brand wondering whether TikTok is right for you, this episode will save you time, energy and a lot of second-guessing.Find more resources, tools and support for small and independent business owners at: https://www.herhandmadehustle.co.uk This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com