PODCAST · business
Her Handmade Hustle Unplugged: A Podcast Helping Independent Businesses Get Seen, Remembered and Chosen.
by Joanne Pearce
Her Handmade Hustle Unplugged is a podcast about helping independent businesses get seen, remembered and chosen - focusing on visibility, story-led marketing and being found online when it matters. Hosted by Joanne Pearce, a down-to-earth Northerner and serial entrepreneur with 16 messy and magical years of running her own 2 brands. Expect honest conversations, a healthy dose of humour and practical insights grounded in real life business experience. herhandmadehustle.substack.com
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Are You Ready To Be Found By A.I.?
People aren’t just Googling anymore…they’re asking AI for answers.In this episode, I’m talking about the huge shift happening in how people search for businesses online - and why your website now needs to do more than just “look nice”.We’ll chat about:- how AI tools like ChatGPT are changing search- why some businesses are getting found (and others aren’t)- and the simple things you can start doing now to stay aheadTune in for a straight-talking conversation about what’s changing and what it means for your business.If your website currently feels more decorative than useful - this one’s for you!Read my related blog article: How to Get Your Business Found by AI (Not Just Google) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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77
The Time I Recorded a Podcast in the Car (Because Something Felt Like a Sign)
Recorded on the way home from the dentist, this off-the-cuff episode explores the idea of “signs” in business. From a personal moment that stopped me in my tracks to the small signals we often ignore, this is a reminder that the direction you’re looking for might already be right in front of you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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You're Probably More Interesting Than You Think You Are
If you ever feel stuck with what to write or post about for your business, then today’s episode is for you.I’m talking all about how to notice the small things happening around you in your everyday life - and turn them into a ready-made content bank you can dip into whenever you don’t know what to post, write or say.Because the truth is… you’re not short of ideas - you’re just filtering them out.This episode will help you: Stop overthinking your contentFind ideas without sitting staring at a blank screenUse real-life moments to create posts, blogs and social contentShow the person behind your business (without it feeling forced)And most importantly?It’ll help you create content that actually connects so your audience remembers you, not just scrolls past you.In this episode, we cover:Why you feel like you’ve got “nothing to say” (and why that’s not true)How to spot content ideas in your everyday lifeTurning random moments into relatable business contentA simple way to build your own content bank🔗 Don’t forget:Subscribe so you don’t miss the next bite-sized episode 👀 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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What if the Thing You’re Avoiding is the Exact Thing That Would Grow Your Business?
What if the thing you’ve been avoiding… is actually the thing that would grow your business?In this bite-sized 15-minute episode, I’m talking about something I see all the time with small business owners (and something I’ve definitely been guilty of myself too) - avoiding the one task that would actually move things forward.Whether it’s sorting your website, improving your SEO, setting up your Google Business Profile, sending that email, or finally getting clear on what you offer… we all have that one thing we keep putting off.And the frustrating truth?That’s usually where the growth is.This short, honest episode is designed to fit into your day - whether you’re making a brew, on the school run or grabbing five minutes between everything else - and give you a simple shift in how you approach your business.✨ In this episode:Why we avoid the things that matter mostHow “staying busy” can keep you stuckA simple way to identify what’s actually holding you backOne small action you can take this weekIf you’re looking for practical small business advice, visibility tips, and simple, real-life marketing insights - you’re in the right place. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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74
Are You Building Your Business Undercover?
Are you building your business undercover?In this episode of Her Handmade Hustle, I’m taking inspiration from Netflix’s Love Undercover (and a slightly embarrassing story about the time I dated a footballer) to talk about something far more important - visibility in business.If you’ve ever downplayed your experience, called your business “just a little thing,” avoided sharing your prices, or felt uncomfortable owning your expertise, this episode is for you. We’re diving into why so many women hide in plain sight - and why you can’t grow a successful, visible small business if people don’t fully understand who you are and what you do.🎟️ Want some practical help with your visibility to help you get found beyond social media? Join my online webinar, “Right… Let’s Make You Easier To Find.” to learn the simple, small shifts that make your business easier to find. Book your space here This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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73
When the Old You Comes Knocking
In this episode, Joanne chats with Eileen Boydell, founder of Wild & Worthy, about identity, life changes and what happens when you quietly stop backing yourself.What we talk about in this episode:- What “Wild & Worthy” really means- Why women don’t lose themselves - they adapt- How life changes can affect confidence and visibility- Why being seen in business feels emotional, not strategic- The link between self-trust and showing up consistently- Backing yourself before the confidence arrivesThis isn’t about fixing yourself or reinventing who you are. It’s about remembering, reclaiming, and giving yourself permission to take up space again.Find Eileen on Instagram at @wildnworthy.If you’re ready to be more visible in your business without forcing it, you’ll find ways to work with Joanne on the website here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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The Psychology Behind Being Chosen
Why do people sometimes like your business… but still not choose you?In this episode, I’m diving into the psychology behind being chosen - and why visibility alone isn’t enough to turn interest into enquiries.I'm exploring how confidence, clarity and reassurance influence decision-making far more than facts, features or constant posting.We’ll talk about:- why people don’t always choose the “best” option- how decision fatigue and uncertainty stop enquiries- what actually helps customers feel confident enough to say yes- and how businesses can make choosing them feel easier - without pressure or sales tacticsIf people are finding you, liking you but not getting in touch - this episode will help you understand why…and what really makes the difference.🎧 Perfect for business owners, service providers and SMEs who want better quality enquiries without having to shout louder online.If this episode has sparked a few “ohhh” moments, you can explore my services and see how I help businesses get chosen over on my website here This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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What a Blocked Toilet Taught Me About Being Found Online
Being Found When It MattersWhat happens when someone is actively looking for what you do… and you don’t show up?In this episode, I’m talking about why being visible online isn’t the same as being found - especially when people are searching locally and ready to buy, book or enquire.This conversation was sparked by a very real, very festive moment when our toilet blocked over Christmas - and I needed a plumber, fast. I didn’t scroll. I didn’t browse. I searched. And Google decided who I saw.We talk about:- Why intentional searchers behave differently to casual browsers- Why local visibility matters more than most businesses realise- The role Google plays when people are actively looking for services- Why “near me” searches are such a powerful signal of intentThis episode is for businesses of all kinds who want to be found at the moment it actually matters - not just seen when people are scrolling.If you’d like to go deeper, I’ve also written a blog article that explores this in more detail, including what helps businesses show up locally on Google:👉 Read the blog here: https://www.herhandmadehustle.co.uk/blog/local-seo-for-businesses This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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I Started a TikTok Channel and Didn’t Tell a Soul
I started a TikTok channel… and didn’t tell a soul.In this episode of Her Handmade Hustle, I share the honest reality of a 4-week secret TikTok experiment where I started a brand-new account from scratch to see if it was actually possible to grow an audience quickly as a small business owner in 2025.No shortcuts. No viral hacks. No pretending to love every second of it.I set myself strict rules around consistency, posting frequency, testing different days and times, using trending vs non-trending audio, experimenting with content pillars and tracking what really mattered - watch time, engagement, and confidence, not just likes.In this episode, we talk about: whether TikTok is worth it for small and creative businesses and what actually worked (and what really didn’t).If you’re an entrepreneur, small business owner or independent brand wondering whether TikTok is right for you, this episode will save you time, energy and a lot of second-guessing.Find more resources, tools and support for small and independent business owners at: https://www.herhandmadehustle.co.uk This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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The Night We Drank Rum and Solved Small Business Problems
In this chaotic, rum-fuelled hotel-room episode, Joanne and her husband dive into the real truth about running a creative business. From the rise of AI in small businesses to the power of assertiveness, confidence and clear boundaries, this unfiltered chat covers the emotional rollercoaster of self-employment, why it isn’t for everyone and why support and belief matter more than anything. If you're a female entrepreneur or creative business owner who wants honest advice, relatable humour and a reminder that you're not alone, this is the episode to play.Grab your copy of the Her Handmade Hustle Ultimate Business Planner here! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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Not What You Signed Up For
Running a creative business can be beautiful… and brutally hard.In this episode of Her Handmade Hustle Unplugged, Joanne gets honest about what happens when the dream doesn’t match the reality. When the sales are slow, the doubts creep in and you start wondering if you’re really cut out for it.Expect humour, honesty, and a few unlikely stories..It’s a wake-up call (delivered with love!) for every maker, artist or small-business owner who’s ever felt disheartened or disappointed that things aren’t going to plan.You’ll learn how to:Push through the messy middle of businessDeal with disappointment without giving upFind purpose when progress feels slowBuild resilience and keep showing upBecause it’s not about everything going right - it’s about who you become when it doesn’t.Listen now for a little tough love, a few laughs and the reminder that you’re doing better than you think.Mentioned in this episode:The Her Handmade Hustle Business Planner - designed for creative women who want to feel organised, focused and in control again (without losing their spark).👉 Grab your copy hereThe Mel Robbins Podcast - 8 Things To Tell Yourself Every Morning👉 Listen here This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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Turning Down The Noise
Ever feel like life and business have both cranked the volume up too much? Between the constant notifications, family chaos and the endless “shoulds” of running a handmade business, it’s easy to lose track of your own voice.In this week’s episode of Her Handmade Hustle Unplugged, I’m talking about what happens when everything gets too loud - and how to tune back into what you really want. From literal noise (yes, my house is rarely quiet!) to the mental load and comparison that sneak into our creative lives, we’ll explore how to step away from the overwhelm and reconnect with yourself.This episode is for every woman who’s ever felt overstimulated - you’ll learn simple ways to quiet the noise - both outside and inside - so you can feel calmer, more focused and more in control of your business again.Mentioned in this episode:Feeling like your Etsy shop’s the source of your noise? Let me take it off your plate with my Etsy Takeover Service - a full done-for-you setup and optimisation package designed to help your handmade business get found (without you having to do it all). Check it out here This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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A Beginner's Guide to Podcasting
Want a way to grow your audience without shouting on social media or feeling pushy about selling? In this episode, I’m sharing why podcasting is one of the best marketing tools for creative business owners - whether you start your own show or simply get yourself featured as a guest.I’ll walk you through how I got started, the simple tech setup I use and why podcasting feels so much easier than constant posting. You’ll learn the benefits of having your own podcast, tips for making it work without overwhelm and how to pitch yourself to other podcasts if running your own isn’t your thing.By the end, you’ll see how using your voice can help you build trust, reach more people, and grow your business - no hard sell required!If you want any help starting a podcast, or would like to chat about how I can help you grow your creative business, visit the Her Handmade Hustle website. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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Things That Go Bump in Your Business...
Are you haunted by past mistakes, self-doubt or the fear of failure? In this episode of Her Handmade Hustle Unplugged, I’m sharing ghost stories (yes, real ones!) alongside the invisible “ghosts” that creep into our businesses - the doubts, failures and bad experiences that hold us back.We’ll talk about how to confront those fears, exorcise old failures and finally step forward with confidence in your handmade business.If you’ve ever felt stuck, scared to try again, or haunted by the past - this one’s for you.Get in touch:Follow me on Instagram: @herhandmadehustleEmail: [email protected] help with your Etsy shop?Check out my brand new Etsy Takeover Service - I’ll refresh your listings, boost your visibility and give your shop the attention it deserves. Etsy Takeover Service This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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Marketing Made Human
Marketing doesn’t have to feel salesy, scary or limited to social media. In this episode, I’m joined by Anna Short from Boo Marketing (Small Business Britain’s Top 100 Female Entrepreneurs 2025) to share simple, confidence-boosting strategies for small business owners.Discover:Why you don’t need to be a marketing expert to succeedThe confidence shift that makes marketing feel simple and humanHow to stop panicking about social media and use other ways to get your business seenBudget-friendly marketing tips that actually work (without burning you out) Grab Anna’s freebie here: https://helloboo.podia.com/simple-marketing-strategy-starter Check out her Simple Strategy Workshop here: https://helloboo.podia.com/5-step-simple-marketing-strategy-workshopVisit her website here: https://helloboo.podia.com/And if you're a creative and in search of some small business support and mentoring for your creative business, visit the Her Handmade Hustle website and get in touch! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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Can I Claim For That?!
Talking about tax and accounting might not sound exciting… but if you’re running a creative business, it’s one of the most important conversations you can have.In this episode of Her Handmade Hustle Unplugged, I sit down with Alison Boucher, founder of Boucher Accountants, to chat about the money questions most of us are too embarrassed to ask. Alison is not your typical accountant - she’s friendly, approachable and completely understands the worries that come with starting and growing a small business.We cover:The most common myths around tax and bookkeepingThe mistakes new business owners often make (and how to avoid them)A quick-fire round of “Can I claim for that?” covering Canva, coffee and more...Why you don’t need to be ‘good with numbers’ to feel confident with moneyWhether you’re just starting out or you’ve been in business for a while but still panic every time the word tax comes up, this episode will leave you feeling calmer, clearer and much more confident.Connect with Alison Boucher:Website: https://www.bouchers-accountants.co.uk/Instagram: https://www.instagram.com/bouchersaccountants/Work with me through Her Handmade Hustle:If you’re ready to grow your creative business and want to feel more confident doing it, you’ll find all the support I can offer you on the Her Handmade Hustle website! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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Love, Loss & Discoballs
In this powerful episode, I’m joined by Rachel, the founder of LoveLossDiscoballs - a heartfelt business born from unimaginable grief. After losing her husband to suicide, Rachel found herself navigating the raw realities of loss, motherhood and healing. But instead of hiding her pain, she channelled it into something creative, joyful and honest.This is a story about love, loss, starting again - and yes, a little sparkle too. If you’ve ever been through something hard (or loved someone who has), this conversation will definitely resonate.Links to things mentioned in the episode:Check out the beautiful range of unique cards on their website LoveLossDiscoballsCALM (Campaign Against Living Miserably) - suicide prevention charity This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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Who The F**k Asked You?!
Dealing with criticism as a small business owner in your forties can feel especially tough - especially when you're rediscovering who you are and finally putting yourself out there.In this episode, I’m talking about how unsolicited opinions and unwanted feedback can shake your confidence, stall your ideas and make you question everything. You’ll hear personal stories, why criticism hits harder in midlife and practical tips to protect your confidence, build resilience, and keep going - even when you’re feeling wobbly.Perfect for women in their 40s (and beyond) building heart-led businesses. Need some down to earth help with your small business? Visit my website to see how I'm different to other creative business coaches and how I can help you grow your business!https://herhandmadehustle.co.uk/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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The Art of Taking Back Your Body
In this emotional episode of the HHH Unplugged podcast, I’m joined by the extraordinary Lucy Thompson - a medical tattoo artist and founder of the Nipple Innovation Project (NIP), the UK’s first mastectomy tattoo charity. Lucy is a true pioneer in the art of hyper-realistic 3D nipple tattoos, offering fully-funded tattoos to breast cancer patients who have undergone mastectomy or breast reconstruction.And this one’s personal - because Lucy tattooed me.After my own preventative breast surgery, Lucy helped me reclaim a part of myself I didn’t even realise I was grieving. This episode is about so much more than aesthetics. It’s about healing. Confidence. Closure. And giving women back what breast cancer took away.We talk about:Why 3D nipple tattoos are an essential part of breast cancer recoveryHow Lucy’s charity is giving women access to high-quality, permanent tattoos - free of chargeThe emotional and psychological impact of looking in the mirror and finally feeling whole againWhat doctors and surgeons don’t always tell you about the final stage of reconstructionHow YOU can help spread the word to someone who needs this, right nowWhether you’ve experienced breast cancer, supported someone through it or simply want to know more about how art and empathy can heal, this is a must-listen.Find out more about the Nipple Innovation Project:Website: www.nippleinnovationproject.orgInstagram: @nipcharityConnect with Lucy Thompson (Tattoo Artist & Founder):Instagram: @lucy_nippleSpecial thanks to my incredible plastic surgeon Benjamin Baker:Instagram: @plasticsurguk This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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The Quiet Woman’s Guide to Building a Brand That Stands Out
Feel like you’re “too quiet” to build a memorable brand? Think again. In this episode of Her Handmade Hustle: Unplugged, we’re busting the myth that you have to be loud, bold or always online to be seen.If you're a creative female entrepreneur who prefers to stay behind the scenes, this episode will show you a gentler, more authentic way to build your brand. We’ll explore what branding really means, how to create connection through your story and tone of voice and why quiet clarity is more powerful than curated perfection.Whether you're just starting your small business or trying to figure out how to show up online without exhausting yourself, I'm helping you to build a brand that feels right - not forced.Links to resources mentioned in the episode:Building Your Brand - 1:1 Session This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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The Healing in the Handmade
Sometimes we forget that behind every handmade product is a story - not just of craft, but of courage, healing and personal transformation.In this episode of Her Handmade Hustle: Unplugged, I share the moments from a weekend spent surrounded by women whose creativity has helped them move through illness, trauma and self-doubt. From fairy houses, to meaningful tattoos and market stalls full of soul - this episode is a reminder that what we make often holds more than we ever say out loud.I’m talking about:Why handmade work is often deeply connected to healingThe emotional strength behind the “small” creative businessWhat it really means to turn pain into purposeHow to reconnect with the heart of your businessIf you’ve been feeling overwhelmed or wondering if your work is “enough,” this is the episode to remind you that your creativity is powerful - and so are you.Links to things mentioned in the episode:Pick N Mix 1:1 Business Support SessionsFreyja’s Fairy ArtYorkshire Mastectomy ClinicNIP (Nipple Innovation Project) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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5 Instagram Trends I Refuse to Follow as a Creative Entrepreneur (and Why You Shouldn't Either)
Are you a creative entrepreneur who feels pressured to follow every Instagram trend just to stay visible? In this refreshingly honest episode, I share the 5 Instagram habits I refuse to follow - and exactly why I believe they can harm your brand as a creative business owner. From overdone rants and forced language like "slide into my DMs" to copying trends that don't align with your values, this episode is a reminder that your originality is your power.If you're ready to build a business rooted in authenticity, creativity, and sustainable success- this one’s for you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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I'm Scared’: An Entrepreneur's 3 Biggest Business Fears and How to Beat Them
In this powerful episode, Joanne shares the three most common fears that hold creative entrepreneurs back: fear of the unknown, fear of failure, and fear of success. Through the lens of a personal story from a recent family camping trip to the Yorkshire coast - where each member faced and conquered a fear - she explores how fear quietly sabotages your business dreams.If you've ever said "I'm scared" when it comes to launching, growing or showing up in your business, this episode is for you. You'll learn how these fears show up in your day-to-day as a small business owner and discover simple, practical strategies to move through fear with courage and clarity.Whether you’re just starting out or hitting a plateau, this episode will help you stop letting fear make your decisions - and start growing your business with more confidence. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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Behind This Creative Woman is a Slightly Confused Husband
In this fun and refreshingly honest episode, I’m joined by my husband Dave to explore the real-life experience of living with a creative female entrepreneur (aka me!). If you run a small business from your kitchen table, studio or shed – and your partner still doesn’t know what SEO stands for – you’re going to love this.We cover:✨ What it’s like being married to a creative business owner✨ The reality of supporting someone chasing big business dreams✨ Hilarious confessions from “the other side” of self-employment✨ And of course... the return of “5 Minutes with Dave” — where I quiz him on business buzzwords. Spoiler: he has no idea.This episode is light-hearted, relatable, and perfect for creative women in business who need a giggle and a reminder they’re not alone. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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5 Surprising Sales Lessons for Creative Entrepreneurs
Ever wondered what a car boot sale can teach you about running a creative business? Turns out - quite a lot.In today’s podcast episode, I’m sharing 5 surprising business lessons I learned from selling face-to-face at a local car boot sale last weekend. All of which you can use to help you when it comes to selling your work as creative entrepreneurs.Expect laughs, multiple dramas (I mean, what the hell did I expect when I decided doing a car boot sale with a 5 year old was a good idea?!) and plenty of relatable insights for anyone who sells their work online, at markets or anywhere in between.What You’ll Learn* understanding the power of first impressions * mastering the art of impulse buys* how to handle hagglers without crumbling* learning how to selling your creative work confidently and connect with customers* the benefit of letting go of products (or ideas) that no longer serve your businessAnd the lessons in this episode apply to you no matter what you’re selling - or where. Whether it’s a product or a service and you’re selling at markets, craft fairs, pop-ups or just online, you’ll be able to use them to boost your small business success. And if you enjoy the episode, please do send it to one other person who you think would enjoy it too - I’d be eternally grateful for your help in sharing my podcast far and wide!I’d love to know if this episode helped you feel more confident about selling your creative work - and if you’ve ever braved a car boot sale yourself, drop me a message or tag me on Instagram - I’m desperate to know other people’s funniest or most dramatic car boot story!Until next week,JoannexThe Her Handmade Hustle Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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Just Open the Bloody Door: A Creative’s Guide to Beating Procrastination
Are you a creative entrepreneur who’s full of ideas but constantly stuck in start-up mode? Maybe you’ve got a new product, service or studio space ready to go - but instead of launching, you're procrastinating, second-guessing and tweaking things again. In this honest and empowering episode, I’m talking all about why creative and neurodivergent brains struggle with decision-making, time management and getting tasks done - and more importantly, what you can do to stop the cycle and just open the bloody door.Whether you’re battling perfectionism or simply paralysed by fear and overwhelm, this episode will help you take action - your way. I’m also sharing my five-step method to beat procrastination, ditch the pressure of the ‘big launch’ and finally get that business idea out into the world.🎧 Want ongoing support from a community that truly gets it? Join my WhatsApp Support Group for Creative Business Owners, supporting Breast Cancer Now with every membership received. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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Getting S**t Hot At Knowing What You've Got
If you’ve ever fluffed your way through a speed dating intro (guilty as charged), you’ll know how brutal 60 seconds can be. And guess what? Pitching your business is no different. If you can’t confidently explain what you do in under a minute, you're letting potential customers walk away without a second thought.In this episode, we’re ditching corporate jargon and getting straight to the heart of it. I’m sharing my no-nonsense, 5-step formula to help you craft a killer business pitch that grabs attention and actually converts.Problem + Impact + Solution + Proof + Benefit = Your Business Pitch Gold.By the end, you’ll be able to answer the dreaded “So, what do you do?” question with clarity and confidence. Because if you don’t know what you do, no one else will either.Visit the Her Handmade Hustle website for help growing your business Check out my new Pick n Mix Business Support packages to get visible, get organised and start selling handmade. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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Get Comfortable Being Uncomfortable
If you’re feeling too comfortable in your business, that’s a problem. Comfort zones might feel safe, but they’re the biggest roadblocks to growth. In today’s episode, we’re diving into why staying comfortable is holding you back, how to embrace discomfort as part of entrepreneurship and why constantly seeking reassurance is keeping you stuck.If you’ve been waiting for a sign to take bold action—this is it. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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Not Dead Yet: Reinvention for Women Who Refuse to Settle
It’s podcast day! And this episode might be the wake up call you need to answer. Particularly if you’re feeling bored, stuck and wondering if it’s too late for a woman over 40 to change things up…Well, I’ve got news for you. Unless you’re dead - it’s never too late to reinvent your life or your business. And the fact that you’re reading this, tells me you are well and truly alive and kicking.If you’re a dreamer, a doer or maybe you’re lying awake at night secretly Googling “how to change my life” at 2am…I hear you. I’m doing it too. And it’s a GOOD sign. It means you are refusing to settle. You recognise that there’s something missing in your life right now and you’re not afraid to go and find it. Whether you’re craving a career change, launching something new or just itching for a fresh start, this podcast episode is packed with practical advice (and a healthy dose of humour) on making bold moves - without losing your mind.What You’ll Learn:* Why reinvention is essential to help your business thrive* The biggest myths about changing direction - and why they’re nonsense* The key signs it’s time to shake things up in life or business* How to start your reinvention journey without the fear of failure stopping youWhy You Should Listen:If you’ve ever thought, “I’d love to start something new, but…” - this episode is for you. We’re breaking down why change is powerful, necessary and completely possible at any age. With plenty of laughs and relatable stories, I guarantee you’ll leave feeling fired up and ready to take action.Who’s It For?* Women over 40 (or anyone!) who want to pivot in life or business* Creative entrepreneurs craving fresh ideas and new directions* Anyone stuck in a rut and done with feeling ‘meh’So plug me in while you grab a brew, walk the dog, clean the toilet (yes, sister - that one’s for you) and get ready to reinvent yourself, your business and your mindset. And don’t forget to check out my new Pick ‘n’ Mix Business Support packages if you’re looking for some help making the first move to reinvent your business!Disclaimer: Her Handmade Hustle will not be held responsible for anyone who moves to a tropical island/becomes a nun/leaves their husband after listening to this episode..JoannexThanks for reading The Her Handmade Hustle Substack! This post is public so feel free to share it. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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Becoming Stronger, Smarter & Bolder
Running a creative business is not for the faint of heart. It’s a rollercoaster ride filled with highs, lows and a whole lot of uncertainty. After 15 years of being self-employed - and navigating two major surgeries in the last 12 months - I’ve learned that success in both business and life comes down to four essential qualities: Hunger, Humility, Hope, and Humour.These aren’t just nice-to-haves; they’re survival skills. In this episode, I’m sharing why these four traits are crucial for navigating the unpredictable world of entrepreneurship, how they’ve helped me push through challenges and how you can develop them to create a business that’s both fulfilling and sustainable. Expect real talk, personal stories (including some hilarious and heartfelt hospital moments) and plenty of inspiration to keep you moving forward.What You’ll Learn:Why hunger for success needs to be focused, not franticHow humility can make you a stronger entrepreneurThe power of hope in overcoming setbacks and self-doubtWhy humour is your best tool for business survivalWhy You Should Listen:If you’ve ever felt like giving up on your business, questioned your sanity for choosing this path or wondered how to stay motivated when things get tough - this episode is for you. You’ll leave feeling inspired, equipped with a fresh perspective and ready to tackle whatever comes next in your business journey.Who This Episode is For:Creative female entrepreneurs navigating the ups and downs of self-employmentWomen over 40 looking to build a business that fits their life and valuesAnyone who loves an honest, heartfelt and humorous take on entrepreneurshipWant More?If you’re a paid subscriber to my Substack, you’ll get access to a special bonus podcast episode, where I guide you through practical exercises to help you develop these four essential qualities in your business. You’ll walk away with actionable steps - and some great content ideas for your social media!Visit my website for coaching, resources & more This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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Communicating With Confidence in Business
Hands up if you’ve ever found yourself shying away from communicating with the people who might be interested in your products or service? Are you a creative ninja, specialising in hiding behind your computer, struggling to convey your personality through your social media posts or avoiding eye contact with potential customers at a craft fair because you feel awkward and uncomfortable?On the podcast today, I’m joined by Susan Heaton-Wright - an expert communicator (and retired opera singer!) who makes a living helping people present the best version of themselves in all of their business interactions. Whether you’re meeting people face to face at craft fairs, pitching your products in a shop you’ve always wanted to be stocked in or even just trying to get your personality across through your social media channels, Susan Heaton Wright has advice to help you do all of this.What You’ll Learn in This Episode:* The importance of communicating effectively when you run a business* How to communicate your personality face to face and online* Overcoming self doubt when presenting yourself to others* Building rapport and the role of small talk techniques* Pitching to businesses and preparation strategies* Handling customer negotiations and valuing your work* The importance of voice, tone and gestures in effective communicationWhy You Should Listen:I asked Susan all the questions you will want to know the answers to when it comes to communicating the best version of YOURSELF as a small business owner and really speaking to your audience. So if you want to learn some really simple techniques to make more sales by just being yourself, you’re going to want to listen to this episode!Who This Episode Is For:* Female entrepreneurs who lack confidence when presenting themselves and their business to their audience, both in person and online* Women who experience self doubt when dealing with customers, particularly around valuing and pricing their work* Anyone who shies away from putting themselves out there and stepping outside of their comfort zoneLinks & Resources:The SuperStar Communicator 30 Day Plan: to transform your business conversations for career success10 Top Tips for PresentingThe Superstar Communicator WebsiteLoved this episode? Leave a review and share it with another creative woman in business! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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It's Never Too Late To Start Again.
Have you ever caught yourself saying, “I always wanted to…” but never actually followed through? Whether it was starting a creative business, writing that book, or picking up an old passion, life often gets in the way—especially for women who spend years putting everyone else before themselves.In this empowering episode of Her Handmade Hustle: Unplugged, we’re dusting off those forgotten dreams and proving that it’s never too late to start again. If you’re a female entrepreneur, business owner, or creative woman wondering if you can still chase your passion, this episode is for you.What You’ll Learn in This Episode:- Why women often put their dreams on hold—and how to change that- The science of neuroplasticity (aka, why your brain is built for reinvention at any age)- How your forgotten dreams can fuel your business and creativity today- Actionable steps to revive your passion and make time for yourself—without guiltWhy You Should Listen:This episode isn’t just about nostalgia—it’s about taking action. If you’re feeling stuck in your business, struggling with creative burnout, or just wondering what’s next for you, this is your sign to start again.Who This Episode Is For:✔️ Female entrepreneurs over 40 who want to reconnect with their creativity✔️ Women who have spent years prioritising family and work but are ready to focus on themselves✔️ Anyone who dreams of starting (or restarting) a creative business but feels like it’s too late🎧 Listen now on Apple Podcasts, Spotify, YouTube or Substack and take the first step toward reclaiming your forgotten dreams.🔗 Links & Resources:Her Handmade Hustle – Get more support and inspiration for your creative businessFollow me on Substack and Instagram – let’s connect and continue the conversation!Loved this episode? Leave a review and share it with a fellow creative woman who needs this reminder! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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When Your Creative Business Isn't Paying Enough:
It’s podcast day! And today we’re getting honest about whether or not your creative business is bringing in enough income. I know mine hasn’t over the last year. It’s been bloody awful trying to stay afloat after being shut for 6 months following my breast surgery. And it’s happening all over again in 2 weeks time when they whip my ovaries out. (I know, ffs...)So I thought it would be useful to talk about ways you can diversify your income as a creative entrepreneur to give you some back up when the s**t hits the fan. With the current financial climate and the unpredictability of life in general, relying on just one stream of revenue feels risky. The good news is that you already have skills that can bring in extra money without completely burning yourself out.I’m giving you some practical ways that you can monetise your creativity and sharing my own experience of some things I’ve been exploring to provide a safety net when sale are slow.This isn’t about get-rich-quick schemes—it’s about real, achievable ways to make more money doing what you love. And by working smarter, not harder.In this episode, you’ll learn:* Why multiple income streams matter now more than ever - and how to get over the feeling of being a failure* My experience with Amazon KDP and Substack * Other side hustle ideas that actually align with your creative skills* Whether you should give any of these a go (and how to start)Bonus Episode: If you're curious about Amazon KDP specifically, I’ve recorded a separate bonus episode where I’m talking all about setting yourself up on this platform to self publish. It’s for beginners (like me!) who want to learn what’s it’s all about, exactly how you do it and whether it’s worth trying. This will be available to paid subscribers on Friday 7th February.I hope you enjoy today’s episode and please do let me know in the comments if you’re thinking of trying any of these things I talk about!Joannex This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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Nobody Warns You About This: The Hidden Cost of Always Planning Ahead as a Small Business Owner
As a small creative business owner, forward planning is non-negotiable. But what happens when it leaves you feeling panicked, disconnected, and burned out before the season or occasion even arrives? In this episode, we dive into the hidden emotional toll of constant planning and why it’s not something anyone prepares you for.I’ll explore the science behind anticipatory stress, decision fatigue, and burnout, blending research with relatable anecdotes from life as a creative entrepreneur. Plus, you’ll hear practical tips to help you manage the overwhelm, set boundaries, and reclaim your love for the seasons and occasions you’re working so hard to prepare for.This isn’t just another business pep talk—it’s an honest conversation about a side of entrepreneurship that often gets overlooked.Enjoy this episode? Don’t forget to check out my Substack for more inspiration, tips, and support for female creative entrepreneurs.Want even more value? Upgrade to a paid Substack subscription to unlock exclusive bonus podcast episodes where we dive deeper into topics like this, including the science behind burnout and actionable strategies to thrive in your creative business.Visit my website for more small business help and advice! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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S4 Ep2 - The Willpower Workshop: How to Set Goals You’ll Stick To and Grow Your Business
In this episode, we dive into the fascinating world of willpower and how it plays a critical role in helping creative entrepreneurs achieve their goals.With New Year underway, it’s easy to set resolutions but much harder to stick to them. We explore why willpower matters in business, share practical tips for strengthening it and uncover the science behind staying focused and resilient.Packed with humorous anecdotes, relatable stories and actionable advice, this episode will inspire you to tackle your goals with renewed determination - and turn your creative dreams into reality. Links and Resources:Visit the website for help especially designed for female entrepreneurs with a creative businessSign up to my free monthly newsletter for a free dose of business support straight to your inboxConnect with me@herhandmadehustle - Instagram and Facebook This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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S4 Ep1 - The Future is Handmade: The Rise of AI and why NOW is the time to start a handmade business
In this thought-provoking episode, we tackle a question many creative entrepreneurs are asking: is there still a place for handmade businesses in an age dominated by AI and mass production? The answer might surprise you!Join me as I explore why handmade products continue to thrive despite advances in technology. We'll break down the unique value of artisan creations, discuss how consumer preferences are shifting toward authenticity and craftsmanship, and share why now is the best time to start—or scale—your handmade business.With a mix of bold opinions, actionable advice, and a touch of humor, I’ll show you how to position your creative business as indispensable in a world craving connection and originality. If you've ever doubted your place in the handmade industry, this episode will leave you inspired and ready to take action.Tune in and discover why your handmade creations matter more than ever!Links and Resources Mentioned:Free download! The Handmade Business Starter GuidePodcast Episode: The SEO Edge - How to Get Your Creative Business Discovered Online with Dr Tonya LawsonConnect with me!@herhandmadehustle - Instagram and FacebookEmail me for help with your creative business! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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S3 Ep29 - A Barber’s Tale: An Interview with my Dad About How He Built a Business and a Legacy During 50 Years of Self-Employment
This Christmas special is all about family, resilience, and the entrepreneurial spirit that runs deep in ours. I’m joined by my dad, a barber with an incredible 50-year career and a legacy of self-employment that has inspired three generations of entrepreneurs.In this heartfelt and entertaining episode, we dive into:✨ The story of how my dad became a barber and built his business.✨ Funny and memorable moments from his 50 years behind the chair.✨ The challenges and triumphs of being self-employed.✨ How our family’s entrepreneurial journey shaped my own path.✨ Personal stories of support, strength, and overcoming challenges together as a family.Whether you’re an entrepreneur looking for inspiration, a fan of family stories, or just love a good laugh, this episode is packed with insights, heartfelt moments, and festive cheer. Links and Resources: Subscribe to my free monthly newsletter for creative female entrepreneurs Visit my website to find out how I can help you Discover more podcast episodes here!Grab a hot drink, get cosy, and join me for this special Christmas episode that celebrates all things family and real business success. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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S3 Ep 28- Are You Really Too Busy? The truth about time management and how to become less busy and more productive.
In this eye-opening episode, we’re diving into one of the biggest myths in the entrepreneurial world: time management. If you’ve ever said, “I just don’t have enough hours in the day,” this episode is for you.We’ll explore the uncomfortable truth behind why you might feel too busy and whether you’re actually avoiding the hard, high-value tasks that could take your handmade business to the next level.What You'll Learn in This Episode: The surprising reasons we tell ourselves we're "too busy." How avoidance behaviours can sabotage your business growth. The 80/20 rule and how to identify tasks that truly matter. Simple, actionable tips to reclaim control over your time. A humorous and brutally honest take on the lies we tell ourselves about productivity.Download Your Free Time Audit Worksheet!As a special bonus, I’ve created a downloadable worksheet Map Your Time Like a Pro: A Reality Check for Creative Entrepreneurs to help you track how you’re really spending your day. Use it to uncover hidden patterns and reclaim hours you didn’t even know you had. Download it here!Connect with MeLove this episode? Make sure to subscribe so you never miss a new one! Share your time management breakthroughs or struggles by tagging me on social media. Let’s keep the conversation going @herhandmadehustleGet more support for your business!Visit my website to see how I can help you or book a free half hour chat to tell me your business worries and get some instant help! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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S3 Ep27 - Stop Blaming the Algorithm: Why Your Social Media Strategy Isn’t Working (and how to fix it)
***IMPORTANT*** I made a school girl error! I accidentally uploaded last week's episode for this week's! Therefore for a short time S3 Ep27 was the same as S3 Ep.26 (in case you have already listened and thought you were going mad!) The correct episode has now been uploaded so please do press play again to access this week's episode: 'Stop Blaming the Algorithm: Why Your Social Media Strategy Isn’t Working (and how to fix it). Thank you and apologies! Joanne Are you stuck blaming the algorithm for why your handmade business isn’t growing? It’s time for some tough love. In this episode, we tackle the harsh truth: it’s not the algorithm holding you back—it’s your strategy.If you’ve been feeling frustrated by low engagement, stagnant sales, or posts that seem to vanish into the void, this episode is for you. I’ll share personal stories, bold opinions, and practical advice to help you stop pointing fingers and start fixing what’s actually going wrong.What You’ll Learn in This Episode: Why blaming the algorithm is a waste of your time and energy. The biggest mistakes handmade business owners make on social media (and how to fix them). Practical strategies to create engaging, consistent, and story-driven content that your audience will love. Why showing up authentically and consistently is more important than chasing trends. How to turn your followers into fans by focusing on connection, not perfection.Highlights: The real purpose of the algorithm—and why it’s not your enemy. Common mistakes like inconsistent posting, boring content, and neglecting engagement. Proven strategies that actually work: storytelling, quality over quantity, and the power of reels. Tough love: why it’s time to stop making excuses and take ownership of your growth.Social media can feel overwhelming and unpredictable, but the truth is, you have more control than you think. This episode will empower you to ditch the excuses, step up your strategy, and finally make social media work for your handmade business.This episode is packed with actionable insights and honest truths to help you stop blaming the algorithm and start building the social media presence your business deserves. Hit play and let’s get started!Links and Resources: Get a social media makeover with my Banner & Bio Bundle!Join the conversation: DM me on Instagram @herhandmadehustle and share your biggest social media struggle! Love this episode? Don’t forget to subscribe and share it with a friend who needs to hear this!Let’s Connect: Website Instagram YouTube Facebook This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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S3 Ep26 - Why Your Handmade Business Isn't Growing: The Harsh Truth About A Hobby vs. Business Mindset
Is your handmade business feeling stuck, and you're not sure why? Do you want to know why so many handmade businesses fail? It might be because you’re treating it more like a hobby than a business. In this bold and eye-opening episode, Joanne breaks down the harsh truths female entrepreneurs need to hear about what’s holding back their creative businesses. From mindset shifts to pricing strategies, Joanne explores how to transition from hobbyist to business owner—and start seeing real growth. What You'll Learn in This Episode: The key differences between running a handmade business and pursuing a hobby. Why undervaluing your time and skills is holding your business back. How to adopt a business mindset to set yourself up for success. Practical steps to take your creative business to the next level. Why setting boundaries and prioritizing profit isn’t selfish—it’s essential.If you are a female entrepreneur feeling stuck in your handmade business, not getting consistent sales and you want to see some real progress with some real, small creative business success strategies - then this episode is for you.Mentioned in the Episode: FREE download: '10 Steps to Turn Your Handmade Hobby into a Profitable Business' GET HELP for your creative business - visit my websiteReady to turn your craft into a business? Listen to this episode and start implementing actionable strategies today.Loved this episode? Don’t forget to subscribe to the podcast for more tips tailored to female entrepreneurs in the handmade and creative space. Share this episode with a fellow creative who might be struggling with pricing their products—we're all in this together!Her Handmade Hustle: Unplugged - The Creative Business Podcast for Female Entrepreneurs This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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S3 Ep25 - The Invisible Cage: Why starting your own business is the way out of feeling trapped
In this episode, Joanne talks about the concept of ‘The Invisible Cage’ - the feeling of being "trapped" that many women face when traditional work options don’t align with their life circumstances. From managing family responsibilities to dealing with health challenges or overcoming a gap in employment, these factors can leave women feeling stuck and unfulfilled. Joanne discusses how self employment is fast becoming the only option for women who want a flexible working life that can meet the needs of their current commitments and how female entrepreneurship is on the rise.Joanne talks about the barriers to employment for women and the impact of these life changes showing true empathy, understanding and providing validation for the way women feel in today’s modern society. Joanne shares her own story of feeling trapped and how she found a solution by starting her own stationery business in 2010, discussing how launching a business can be a powerful pathway to reclaim control, discover purpose, and build a fulfilling life.She also provides some practical tips if you’ve been contemplating starting your own business but aren’t sure where to start.This relatable and motivational episode is for all women considering starting a business of their own and reveals how entrepreneurship can be the solution to break free from the invisible barriers holding them back. If you’re feeling stuck, unsure or overwhelmed and could do with some help for your small creative business, visit the https://herhandmadehustle.co.uk/ to see all of Joanne’s services.Or drop her an email! mailto:[email protected] up for your free monthly dose of business support with the https://herhandmadehustle.co.uk/newsletter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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S3 Ep24 - The Power of Personality: Jo Grace, The Curly Hairdresser, talks all about how to bring your authentic self to the table and build a business that people trust
In this episode, Joanne is talking to Jo Grace, The Curly Hairdresser from Derbyshire who is speaking all about the role of your personality when it comes to business success.Jo shares how to keep clients coming back, time and time again, by just being your authentic self and without ever having to rely on social media for advertising. Jo and Joanne discuss the importance of human connection as a business owner, something that they both feel more and more people are craving when choosing who to spend their money with. They also share experiences of balancing being self employed with being a full time mum to neurodiverse children and the challenges it can bring.They share experiences of how you cope with anxiety in self employment and showing up with your personality in full swing on those days when you simply just don’t feel like it. This episode is light hearted, down to earth and full of advice for all women who are faced with the many challenges of running a small business, whether you are just starting out or you’re up and running and struggling to navigate it all.Joanne offers down to earth, 1:1 small business support for creative women so if you need any help at all, please do visit the website or email [email protected] up for a free dose of monthly business support with the Her Handmade Hustle Newsletter, full of tips and advice for small businesses all about how to sell online. Subscribe HERE This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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S3 Ep 23 - The Neurodiverse Entrepreneur: How to Manage the Challenges of a Creative Brain
In this episode, we’re diving deep into the unique ways the creative brain functions and the common challenges it brings. If you’re a creative entrepreneur, you might find yourself facing issues like procrastination, difficulty focusing on one task at a time, struggling to stay organised, or finding it nearly impossible to switch off from work. Joanne discusses why these hurdles are so common in creative minds and how traits like imagination, emotional depth and sensitivity to your environment can impact productivity. She also looks at the role of neurodiversity in entrepreneurs and how particular traits can both help and hinder our ability to run our own businesses.Joanne also shares practical tips and strategies to help you manage these challenges. From prioritisation techniques and time-blocking methods to setting boundaries and embracing progress over perfection, this episode is packed with actionable advice designed to help you thrive in your business. Tune in to learn how to work with your creative brain rather than against it, and discover ways to stay focused, organised, and balanced as you grow your creative business.For affordable and friendly help for your creative business, visit the Her Handmade Hustle website to see the ways in which Joanne can help you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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S3 Ep 22 - Mastering Your Mindset - Jo Warwick talks about how to overcome perfectionism and conquer self doubt as a creative entrepreneur
In this episode, Joanne talks to Jo Warwick, a psychotherapist, author, energy healer and fellow podcaster, diving deep into the struggles of perfectionism and self-doubt that so many creative entrepreneurs face. Jo shares invaluable insights on managing our energy, overcoming creative blocks and shifting away from self-critical thinking patterns that hold us back. We explore practical strategies for building confidence and staying productive so that we can really feel empowered and capable as female entrepreneurs running a business. This episode provides a professional’s insight into why we often feel the need to be ‘perfect’ and how we can conquer this fear of failure which can hold us back from progressing and taking the next step in our business, Tune in for a heartfelt conversation filled with guidance and encouragement for your journey as a creative entrepreneur.Visit Jo’s website to find out more about her work Listen to Jo's podcast ‘Rich, Sexy and Free'Follow Jo on Instagram and Youtube - @richsexyandfreeDon’t forget, if you’re a creative entrepreneur looking for friendly, affordable and down to earth small business support, visit the Her Handmade Hustle website and see how Joanne can help you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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S3 Ep 21 - The SEO Edge: Dr Tonya Lawson talks search engine visibility and how to get your creative business discovered online
Joanne is joined by Dr Tonya Lawson - a multi-passionate entrepreneur and SEO expert from Nashville, Tennessee, who is here to talk about how to get your creative business seen online. In this interview, Joanne and Tonya discuss all the things a creative small business owner can do to increase their website on search engines such as Google and drive it up in the rankings. We’re talking about the use of keywords and how to write effective product descriptions for your handmade items as well as the importance of the images you use on your website. Tonya also explains how to optimise your social media posts to make sure they are getting in front of the right people and the SEO benefits of having a blog for your business. Tonya breaks down a topic that can be quite intimidating for small business owners and explains SEO in a simple way for beginners, with some easy to implement actions that will make a massive difference to your online visibility. This episode is full of practical tips and advice for beginners on how to get your business found on Google and is a must-listen for all small creative business owners wanting to learn about SEO.Details of how you can contact Tonya are below:Website: https://tonyalawson.com/5 Days to Ranking Challenge (free!)https://adept-builder-7677.ck.page/27809ab47eMembership: https://tonyalawson.com/creative-seo/Instagram: https://www.instagram.com/dr.tonyalawson/YouTube: https://www.youtube.com/channel/UCtdgbnSwTRmwdUXm90aGbIQIf you’re in need of some help finding the best keywords to use for your product or service, you can check out Joanne’s friendly 1:1 Keyword Research session for small creative business owners.VC13RstkH7N1ttO9hW3W This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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S3 Ep 20: Sleigh the Season: How To Get Your Creative Business Ready For Christmas
This episode is jam packed full of advice for the creative small business owner wanting to prepare for the Christmas period. Joanne shares her experience of how to maximise your chances of making sales at the busiest time of year and the importance of preparation. She talks honestly about ways to cope and manage workload if you find yourself too busy but also what to do if you aren’t making any sales and how to manage your expectations during the Christmas season. Joanne discusses strategies for boosting your Christmas sales, including adapting your existing products to create a new festive range and also gives advice on where you can sell your handmade items, who to sell them to and how to do it successfully without looking desperate.She uses examples from her own stationery business, Vintage Twee, to illustrate how she ensures her products stand out above the rest and the importance of going the extra mile for your customers to ensure they return, bringing you guaranteed income year after year.This episode is full of practical advice and solutions to help creative small business owners make the most of the biggest time of year for selling their items. To sign up for the free Her Handmade Hustle monthly newsletter, click HEREIf you’re feeling stuck and need some help with your creative business, visit the Her Handmade Hustle website HERE to find out the different ways Joanne can support you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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S3 Ep 19: From Stitch to Success: Coral’s couture journey sewing dreams into reality as a Manchester born fashion entrepreneur living in London
In this episode, Joanne chats with the fabulous Coral Turner, a talented fashion designer who turned her lifelong love of sewing into a thriving couture business to help women feel good about their bodies. Coral shares her inspiring journey from growing up in Manchester to moving to London to chase her dream of becoming a fashion designer at the age of just 19 years old.Joanne and Coral discuss the realities of starting your own business, something that all entrepreneurs should prepare for as the whole experience can be very different to what we expect. They talk about navigating the challenges and triumphs of building a business and the importance of valuing yourself and respecting your work when it comes to pricing. They also chat about the revival of handmade and that old fashioned skills, such as sewing, are making a comeback which is great news for small, craft based businesses. This episode is lighthearted, inspiring and motivational so if you are an entrepreneur, or even an aspiring one thinking of taking the leap to work for yourself, tune in to listen for some brilliant advice. It will be sure to leave you with a spring in your step and a smile on your face!Follow Coral Tuner Couture on Instagram or connect on LinkedInVisit Coral’s website HEREAnd don’t forget! You can get help for your small creative business from Joanne herself! Visit the website HERE to view all of her services - from one off support sessions to help via Whatsapp - there’s a level of support for everyone. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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S3 Ep 18 - Nurturing Families and Creating Change: Chantal's story of a determined mother on a mission to build a brighter future for the next generation
In this episode, Joanne meets Chantal Shears, a busy mum of 4 running 2 businesses - The Clothes Horse, a social enterprise helping families access clothes for their children who may be struggling, whilst also promoting the sustainable aspect of recycling of second hand clothes. And Grounded Parenting where Chantel helps fellow busy mums prioritise self care so they can raise emotionally grounded children.Joanne and Chantel discuss the importance of self care as working mums and how taking time for yourself can actually result in more productivity and a better relationship with your children. Chantal explains different techniques we can use to help our children regulate their emotions so they become emotionally grounded adults, as well as explaining the benefits to our family and work when we learn to prioritise ourselves.This episode is insightful and a must listen for all working women faced with the task of juggling motherhood alongside running a business.Find out more about Chantel's social enterprise, The Clothes Horse, HEREDownloaded some free resources from Grounded Parenting:https://grounded-parenting.com/busy-mums-guide-gifthttps://grounded-parenting.com/powerofplayguideAnd don't forget! Visit Joanne's website HERE for her full list of services especially for creative women with small businesses. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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S3 Ep17 - The Changing Face of Success: How Age and Experience Transforms Our Wins
In this motivational episode, Joanne explores how the definition of success evolves with age and how life’s experiences shift our perspective on what it means to us.She talks about how, for creative entrepreneurs, success often comes in the form of small wins rather than grand achievements—but these small milestones are just as valuable and are the key to long-term growth and fulfillment.Joanne discusses what success might look like for small business owners and gives her advice on what do on those days you feel like it's never going to happen for you. This heart warming and inspiring episode is for all women who may need some help to reframe their perspective of what success looks like as an entrepreneur. Check out Joanne's WhatsApp Support Service HERE for fast, friendly and affordable business support service for women with small creative businessesVisit the Her Handmade Hustle website HERE for more services to support you and your business This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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S3 Ep 16: From Italy with Style: Isida’s story of how she launched her dream business, Pashmisy, bringing Italian made scarves to the UK
In this uplifting episode, Joanne interviews Italian born entrepreneur Isida Mitre, who left an established career in interior design to follow her dream of starting her own business, selling luxury Italian made scarves.A busy, dedicated mum to 2 young children living in London, Isida shares her story of why she started Pashmisy, what it was like moving from Italy to the UK 8 years ago and how becoming a mother changed her perspective on working in a 9-5 job. She talks openly about her lack of self confidence and how she has overcome this, revealing the elements she believes are crucial for business success.This podcast episode is one for all the women out there working on their own small businesses who, we're sure, will find Isida's strong will and determination to succeed truly motivating. Visit Isida's website HERE and follow her on instagram @pashmisylondonCheck out Joanne's collection of new digital prints for female workspaces on her new Etsy shop HEREFollow her Etsy journey, and learn how to set up and run your own Etsy shop, on her YouTube channel HERE This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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ABOUT THIS SHOW
Her Handmade Hustle Unplugged is a podcast about helping independent businesses get seen, remembered and chosen - focusing on visibility, story-led marketing and being found online when it matters. Hosted by Joanne Pearce, a down-to-earth Northerner and serial entrepreneur with 16 messy and magical years of running her own 2 brands. Expect honest conversations, a healthy dose of humour and practical insights grounded in real life business experience. herhandmadehustle.substack.com
HOSTED BY
Joanne Pearce
CATEGORIES
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