EPISODE · Apr 10, 2026 · 46 MIN
I started an e-commerce business with a satellite dish and zero customers. AI is the easy part.
from ChaiNet: The Agentic Commerce Podcast · host Kirti Pandey
On this episode of ChaiNet, Asgar Dungarwalla, founder of GiftsOnline4U, shares his journey from the RAF to building an e-commerce business in 2007, when people were scared to use credit cards online.Today, his team of five sells over 4,500 personalised products, including AI-generated caricature gifts made from customer photos.In this conversation, Asgar talks about:- What e-commerce looked like before the internet was trusted.- How he survived 19 years of constant change.- What mobile, social, and AI actually did to his business.- Why he’s not afraid of AI and you shouldn’t be either.- One mistake he sees founders repeat again and again.If you think AI is the hardest part of e-commerce, listen to this.Tune in to ChaiNet now. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com
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I started an e-commerce business with a satellite dish and zero customers. AI is the easy part.
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