"I Think Succession Planning is Legacy Planning" with Homestead Road Founder Bridgitte Brooks

Bridgitte Brooks is rewriting the story of Australian wool - and of rural women. The fifth-generation sheep farmer has launched a wool athleisure brand from her farm in Yuna, Western Australia in a bid to connect modern consumers with a natural fibre that she feels is undercelebrated. From baby blankets to wool athleisure wear, Bridgitte is stitching together sustainability, style, and heritage—with a deep belief that rural communities can thrive when families are supported and fibre stories are told well.Chapters00:00 Introduction to Bridgitte and Her Journey02:58 Life in Rural Australia and Its Challenges05:41 The Birth of a Fashion Business08:13 Navigating the Fashion Industry10:36 Sustainability and the Future of Fashion13:17 The Importance of Succession Planning16:09 Family Dynamics in Farming18:59 Advice for Future Generations21:30 Reflections and Future Aspirations24:11 Closing Thoughts and Future PlansLearn more about Homestead Road and how Bridgitte is rewriting a new story for Australian wool.Find more stories from us on our Instagram, Facebook and Linkedin.ALSO - Come to our event in either Brisbane or Melbourne! You can hear more episodes of Humans of Agriculture here. If you enjoyed this episode, share with a friend and let us know your thoughts at [email protected].  Don't forget to rate, subscribe, and leave a review! This episode of Humans of Agriculture is proudly brought to you by Rabobank, Australia's Most Recommended Agribusiness Bank for three consecutive years running.*Exciting news - Applications for the Rabobank Rural Community Hub Program are now open, Rabobank is awarding 10 grants of $10,000 to help improve rural community hubs and halls across regional Australia.These important community spaces play a vital role in bringing people together, strengthening connections, and supporting the wellbeing of regional communities.If your local hall or community hub could benefit from funding, now is the time to apply. Applications close on 30 August 2026.To learn more and apply, visit rabobank.com.au.*RFI Global Australian Banking & Finance Awards