I Was a 3x Winter Olympian, But I Felt Like I Failed | Sarah Lindsay Founder of ROAR

For most of her life, Sarah Lindsay was known for one thing. Olympian. Three times over. But when her athletic career ended, she did something unexpected. She stopped talking about it altogether. She didn’t introduce herself as an Olympian. She didn’t use it in business. She didn’t even want to be associated with it. What the outside world saw as success, she carried as shame. In this episode of The Brand of YOU, Sarah Lindsay, 3x Olympian and Founder of ROAR, opens up to Robyn Abou Chedid about the identity shift that followed elite sport and the quiet emotional fallout no one prepares you for when the competitions stop. Sarah talks about: ↳ Growing up believing the Olympics were “normal” and what happens when that world ends. ↳ The emotional reality of retiring from elite sport and grieving an identity. ↳ Why she didn’t want to be known as an Olympian while building her business. ↳ How mindset, not talent or hard work, separates the best at world level. ↳ Turning personal disappointment into the foundation of a powerful personal brand. ↳ What elite sport taught her about discipline, resilience, and entrepreneurship. ↳ Why she chose to speak openly about IVF, identity, and the pressure placed on women as life stages evolve. This is not a story about medals or winning. It is about identity, reinvention, and learning how to own your story, even when it does not end the way you planned. This conversation is a must listen. Chapters 00:00:00 Opening: The 3x Olympian Who Felt Like She Failed 00:04:00 The Psychology of Winning: Why Mindset Beats Hard Work 00:05:14 The Retirement Crisis: Losing Your Identity After the Olympics 00:07:25 Bringing the Olympian Back to Life: When Business Needs Your Story 00:08:34 Building ROAR: From London Celebrity to Dubai Expansion 00:10:10 The Walking Billboard: Pressure, Physique, and Eating Cake 00:14:10 Performance Over Aesthetics: The ROAR Philosophy 00:19:43 The IVF Journey: Five Years of Trying and What She Wishes She Knew 00:24:08 Identity Beyond Motherhood: Finding Pride in ROAR 00:25:57 The Secret Behind ROAR: Positivity, No Ego, and the Comeback Story Listen on: Spotify:  Apple:  Connect with Sarah:  LinkedIn: https://www.linkedin.com/in/sarah-lindsay-oly-06561984/ Instagram: https://www.instagram.com/roarfitnessgirl/ YouTube: https://www.youtube.com/@roarfitnessdubai Website: https://www.roar-fitness.com/ Follow Our Host - Robyn Abou Chedid:  LinkedIn: https://www.linkedin.com/in/robynabouchedid/  Instagram: https://www.instagram.com/girlnamedrobyn/  YouTube: https://www.youtube.com/@girlnamedrobyn