IA aplicada a productos | Espec-IAB Conecta

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This episode is 17 minutes long.

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This episode was published on June 18, 2024.

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from Los Dioses del Marketing · host Básico.fm

En esta segunda entrega de la IAB Conecta, nos centramos de lleno en la famosa IA y los ajustes a los que obliga a la industria a tomar. Daniel Bengio, Marketing, Product and PR Director en KIA México, nos platica sobre las innovaciones que se aproximan en este sentido para la industria automotriz. Por su parte, Cristina Cracium, Global President Motivational Research en Ipsos nos cuenta sobre las medidas corporativas que se están tomando o se deben de tomar, así como algunos de los dilemas éticos que pueden surgir si no se le da el lugar adecuado a estas herramientas. Finalmente, Alina Álvarez, Head of Innovation en Nativo, también reflexiona con nosotros sobre cómo prepararse como individuos y marketeros de cara a la inminente transformación que provocará la IA en áreas a las que aún no llega.

Episode metadata supplied by the publisher feed · Published Jun 18, 2024

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IA aplicada a productos | Espec-IAB Conecta

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