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IAB Australia Audio Summit Podcast: Scratching the Crime Itch

EPISODE · Mar 12, 2024 · 35 MIN

IAB Australia Audio Summit Podcast: Scratching the Crime Itch

from The IAB Australia Podcast · host IAB Australia

In this special edition podcast from the most recent Audio Summit event, Peter Pynta from Neuro-Insight takes us through new research looking at consumer's engagement and response to advertising within true crime podcasts. We then dive into a panel discussion from true crime presenters and producers discussing the balance of keeping crime content responsible while scratching the itch of crime obsessed Australians.See omnystudio.com/listener for privacy information.

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IAB Australia Audio Summit Podcast: Scratching the Crime Itch

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