Ian Sterling on Insurance, Risk Management & Building a Multigenerational Business | Sterling Risk Insurance | Turn One Studio Podcast

How can business owners take control of risk, insurance costs, and long-term peace of mind? In this episode, host Eliud Custodio sits down with Ian Sterling of Sterling Risk Insurance to demystify insurance, risk management, and the value of proactive planning. Ian shares insights from a multigenerational family business, the biggest mistakes owners make, and how documentation and partnership can lower your premiums and protect your assets.In this episode, you’ll learn:How Sterling Risk Insurance serves clients nationwide with tailored solutions for business, personal, and specialized risksWhy risk management and documentation matter for every business, from small shops to national operationsThe difference between commodity insurance and true risk partnership—and how to advocate for your businessHow insurance carriers view risk, why premiums are rising, and what you can do about itIan’s journey from entertainment to insurance, and the importance of family, photography, and communityHosted by Eliud Custodio, President of Turn One Studio.If you’re a business owner, entrepreneur, or anyone seeking clarity on insurance, this episode delivers actionable advice and insider perspective. Listen now!