ICE 2026 Marketing Decoded x 18Peaches: Community and Soc...

What this episode covers

Welcome to the first episode of Marketing Decoded, our special series from ICE Barcelona 2026! 🎮✨In this episode, Elen Atanesyan, Head of Marketing at 18Peaches, reveals how they built exceptional brand awareness in iGaming through community-driven campaigns and social media engagement since their launch in 2022.🎬 Presented by Excellent Expo | Produced by iGaming Real Talk in collaboration with iGaming Republic🔑 Key Points:Community-first marketing that drives real engagementPitch Marathon: bold video series featuring industry leaders"Juicing Up the Industry" - maintaining consistency across all touchpointsWhy player retention beats acquisitionCreative storytelling in the age of AIQuick takeaway: Build WITH your community, not just FOR them 💡Like, subscribe, and share your favourite B2B iGaming marketing insight! #marketingdecoded #ICEBarcelona #brandbuilding #18peaches #igamingb2b

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How long is this episode of iGaming Real Talk?

This episode is 10 minutes long.

When was this iGaming Real Talk episode published?

This episode was published on March 2, 2026.

What is this episode about?

Welcome to the first episode of Marketing Decoded, our special series from ICE Barcelona 2026! 🎮✨In this episode, Elen Atanesyan, Head of Marketing at 18Peaches, reveals how they built exceptional brand awareness in iGaming through community-driven...

Can I download this iGaming Real Talk episode?

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