ICE 2026 Marketing Decoded x Endorphina: Viral Campaigns and Entertainment-First Brand Building

Welcome to our second episode of Marketing Decoded, our special series from ICE Barcelona 2026!In this episode, Irina Veselkova, Head of Marketing at Endorphina, reveals how creative campaigns drive viral engagement and brand awareness in iGaming.🎬 Presented by Excellent Expo | Produced by iGaming Real Talk in collaboration by iGaming RepublicKey Points:The Roach Challenge: how to turn a "disgusting" theme into viral LinkedIn content (130+ posts in 5 days)Event marketing as month-long campaigns, not just 3-day activationsBuilding brand through entertainment: from 9K to 20K LinkedIn followers in one yearTeam collaboration: why company-wide buy-in matters for campaign successAward-winning pre-marketing: Clarion's Best Pre-Marketing Campaign at ICE Barcelona 2025Quick takeaway: Build campaigns that give people creative freedom to participate, even those who don't usually post will engage 💡Like, subscribe, and share your favourite B2B iGaming marketing insight!