ICYMI: Drive To Survive Turned Drivers Into Stars And Changed Fandom

The New York Auto Show passing by our office triggers a sharp memory about how global fandom works when the main event is far away. We revisit Jonathan Linden’s thinking on the F1 Exhibition and how Drive to Survive helped turn drivers into people fans can truly follow.the challenge of accessing Grand Prix races as popularity rises and tickets cost morecreating a live F1 Exhibition as a touring fan experiencewhere the exhibition has traveled and how it scales globallywhat Drive to Survive unlocks by showing drivers off the trackhow modern fans attach to the sport, teams, and individual driversthe reminder that fans exist everywhere your event is notListen to the full conversation with Jonathan Linden: https://www.buzzsprout.com/2449648/episodes/16825471-the-secret-to-building-and-engaging-a-global-fanbase-with-f1