ICYMI: How a Video Game Brought FIFA to America

As soccer supporters from around the world transform cities across North America with songs, traditions, and unforgettable displays of fandom, we're revisiting a conversation that helps explain how many of those lifelong passions begin.In this ICYMI episode, Mike Lorenc (Clinical Assistant Professor of Sport Management at the University of Michigan and co-owner of AFC Ann Arbor) shares why the next generation of sports fans often discovers the game in unexpected places—from video games to entertainment partnerships and digital experiences that build fandom long before a first match. As global supporters bring their cultures to life far from home, it's a timely reminder that the path to fandom is changing and that technology can turn a screen into a lifelong connection.Hear the full conversation with Mike: https://www.buzzsprout.com/2449648/episodes/17985477-fandom-on-the-field-how-sports-move-the-masses