Ida Othman, Owner, Asia Natural Essentials Sdn Bhd, Malaysia

Today, we meet Ida Othman, a Malaysian entrepreneur who started with a quest for a brighter smile. Ida is the owner of Asia Natural Essentials Sdn Bhd and the mastermind behind the Gogy Natural oral care brand, a proudly Made in Malaysia product.  This is not her first business, mind you but she has finally found a business that she is happy with. She once owned a spa business and even a food business from home.  This episode is filled with a lot of wisdom and learning as she shared how her own desire for whiter teeth brought her to her current ecommerce business. You’ll hear about her early struggles and why she never started with a business plan. You will also learn how she validated her product, how she created further products and finally, the rebrand that she went ahead with although the rebranding exercise was costly.  Full show notes: WomenpreneurAsia.com This episode is sponsored by RedboxStudio.com