Ideation Techniques, Concept Development and Integrated Marketing Communications (IMC)

Today host, Cyndi Greenglass welcomes Larry Stultz. Some of what they are covering in this episode includes defining what is “creativity” in advertising and marketing. Are there any dependable creative thinking triggers and inspiration techniques? Is there a specific formula, and process that seem to inspire the ability to be creative in advertising and marketing? Are there any formula or specific message making techniques that work in advertising and marketing? With all the varied media selections, outlets, platforms, and emerging messaging and communications avenues, how are we to create marketing campaigns that will have an impact on the target audience? Join us LIVE Thursday, 11/29, 12:30 pm Pacific. About our Guest: Larry Stultz, Ph.D., has been on the IMC faculty since 2007. He served as department chair for the Bachelor of Arts in Advertising program at The Art Institute of Atlanta, where he taught courses in conceptual thinking and campaign development for twenty years. Prior to entering the teaching phase of his life, he operated design and advertising firms in New Orleans and Atlanta with clients in hospitality and tourism, commercial real estate, corporate communications, health care and social services. He has served on the board of directors of the Atlanta Ad Club and provides ideation facilitation and consulting services to clients in the southeast. Stultz holds Bachelor of Arts and Master of Arts degrees in Visual Design from Purdue University, and he earned his Ph.D. in Educational Policy: Social Foundations from Georgia State University in 2006. Stultz is the winner of the 2010 Golden Quill Teaching Award.