WVU Marketing Communications Today

Consumers today expect businesses and executives to take a stand. It has never been more important for the C-suite to have a voice and a platform on which to share it.Many companies dedicate time and energy to their brand’s social media presence but don’t feel that it’s the right channel for executive communications, or that it’s already too late in the game to get started from scratch. In this podcast, we’ll talk about the shifting expectations for CEOs, how social media can help with positioning, and ways for organizations to build or enhance a successful digital executive communications program.About Nathan's guest:Lindsey Neary brings over a decade of client and project management experience to her work as a Vice President on Edelman’s corporate team.In her current role, Lindsey focuses on digital corporate and executive communications strategy and implementation for clients across a variety of sectors, including e-commerce, technology, finance, and healthcare. She works with integrated teams to reach target audiences with strategic and creative content through owned, paid, and earned media.Prior to joining Edelman, Lindsey managed multiple client relationships at iostudio, a full-service advertising agency. A highlight of her work there was overseeing the launch of a digital application that has helped 25,000+ military veterans brand their skills in a traditional resume format and connect with potential employers. She also previously worked at IXI Digital, an Equifax company, across corporate marketing, sales, and product development. Lindsey partnered with financial services firms to better understand their target audiences and measure digital campaign effectiveness using proprietary data products.Lindsey graduated from the University of Maryland with a bachelor’s degree in marketing and minor in Spanish. She also holds a master’s degree in Integrated Marketing Communications from West Virginia University.___________________________________________WVU Marketing Communications Today is hosted by Nathan Pierratt from West Virginia University which is a program on the Funnel Radio Channel.    

Sales and marketing go hand-in-hand and when you can use data from one to inform the other, you’re in a better position to come up with strategies (and tweaks to those strategies) to give your consumers what they want.  But that’s easier said than done. Tessa Burg, the vice president of user experience and technology strategy at Tenlo, has been doing just that for more than 15 years. She shares tips on how marketers can get started, what works and doesn’t work, and how data-backed marketing has evolved over time. She also explores which digital marketing strategies work best for specific channels.Tessa Burg is vice president of user experience and technology strategy at Tenlo, a pipeline marketing company that focuses on engaging high-value prospects with relevant buyer experiences that get results. Tessa has been leading data-driven marketing and technology product teams for 15 years and has successfully executed the Rapid Testing process across hundreds of experiments, new product launches, and omnichannel campaigns. 

Content marketing can be a powerful tool when you really know your audience and can provide information and insights they need and want. Gennifer Chenault, a content marketing strategist for SOC Telemed, walks us through her creative process and how to use data to measure your successes (and failures). She’ll help you determine if content marketing is right for your organization and, if so, how you can find the subject matter experts who can get at the issues and answer the questions that are important to your consumers. About Gennifer Chenault: Gennifer is an experienced B2B marketing professional in the intersection between healthcare and technology. She is a content marketing strategist for SOC Telemed, an acute telemedicine company in Reston, VA. A true marketing “journeywoman”, Gennifer has held direct response, lead generation, telemarketing, market research, product marketing, and product management roles in small, medium, large and global organizations. She blames this career path on wanting to know everything about everything.When she’s not writing or editing or distributing content at work, she’s reading thrillers, science fiction or fantasy (or working on her own fantasy trilogy). Gennifer holds a bachelor’s degree in English from West Virginia University and met her husband in an elevator at Summit Hall.___________________________________________WVU Marketing Communications Today is hosted by Matthew Cummings from West Virginia University which is a program on the Funnel Radio Channel.    

Technology has created new ways to help customers discover, share and discuss their favorite products. In fact, most of our marketing is occurring without us. Today, the customers are the marketing department. We can’t buy our way into these conversations, We have to earn our way in with a new business approach that appeals to constant human truths. The businesses of the past were built on advertising impressions. Today, they are built on human impressions that help customers believe, belong and find meaning. It’s time for a rebellious new approach and Mark Schaefer is your guide with an entertaining new book that is instructive, inspiring and filled with actionable ideas and insights.About our guest:Mark W. Schaefer is a globally-recognized author, speaker, podcaster and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written eight best-selling books. Mark ‘s new book "Marketing Rebellion: The Most Human Company Wins" is an essential new view of business and a manifesto for human-centered marketing. It hit number one in both the Marketing and Advertising categories of Amazon. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.

Here’s a provocative statement or maybe it’s just a statement of fact: Brands as we knew them are dead. OK, here’s something a little more palatable: the way brands have been built up until now, will be very different from the way they will need to be built in the future. The world has changed. The consumer has changed. So why hasn’t marketing? What hasn’t branding? Why haven’t we adapted and evolved to make sure our innovation efforts are aligned with the march and progress of technology itself? Principles and fundamentals of marketing will only take you so far. After which, it’s time to explore what exists at the bleeding edge.___________________________________________WVU Marketing Communications Today is hosted by Whitney Drake from West Virginia University which is a program on the Funnel Radio Channel.    

30 years ago the marketing landscape looked much different than it does today. The internet wasn’t around, there were limited media options and data took a while to compile, analyze and act upon. Today, marketing moves at the speed of light. There are thousands of ways to reach your audience. Data is readily available, decisions happen instantly, changes to campaigns can be made immediately. That’s the beauty of marketing, it is always changing.While change at times can be hard, having the ability to change leads to results and growth. For over 30 years, our guest Andy Maier has worked in marketing for a variety of agencies and currently on the client-side for the past 9+ years. He and our host Susan Jones will discuss his marketing journey and why two days in marketing are never the same.About Andy Maier As a kid, Andy Maier enjoyed watching television commercials and reading magazine ads. He wondered what the advertiser was trying to accomplish and who they were trying to reach. That interest led to a marketing career. For over 30+ years, he has been responsible for developing strategies and goals and identifying target audiences for the clients he served and now for the company he works for, Gordon Food Service.For 24 years, Andy worked for agencies of various sizes in Detroit, Denver, southwest Michigan and now Grand Rapids, Michigan helping B2B and B2C clients achieve their goals. His roles at the agencies varied in account services from Account Executive to VP Account Director. For the past 9 years, he has worked for Gordon Food Service, North America's largest family-managed, privately held, foodservice distributor. Andy’s first role with the company was as Marketing Manager where he played a key role in leading the efforts to re-brand the 120 year old company. He currently is responsible for marketing the company’s digital tools in the U.S. and Canada.___________________________________________WVU Marketing Communications Today is hosted by Susan Jones from West Virginia University which is a program on the Funnel Radio Channel.    

Food is one of the few universal concepts that connects every living thing—we all eat. So why is the discussion about food, including how it’s produced, how it’s accessed and purchased, and how it’s consumed such a contentious debate? From genetically modified organisms to farm subsidies to local foods to food stamps, there is no shortage of hotly-contested subject matter in the food space. In this podcast, we’ll discuss where sticking points remain, what common ground exists, and where both the public and private sector are making strides to improve the conversation.About Partrick DelaneyPatrick Delaney has spent the last 13 years talking about food and agriculture, across the agency, trade association, and legislative spaces. As a young public relations practitioner, he worked on campaigns for consumer-facing heritage brands at Unilever, Procter & Gamble, M&M/Mars and Campbell’s. He then spent ten years as spokesman for organizations representing the fresh fruit and vegetable industry, as well as the nation’s soybean farmers, working on public affairs communications on issues ranging from food safety and nutrition to trade, immigration and infrastructure. During that time, he received his master’s in IMC from West Virginia. He now directs the communications for the House Committee on Agriculture in Washington.___________________________________________WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia University which is a program on the Funnel Radio Channel.    

Internal communications are critical to building an informed and connected workplace. What happens what you intend to communicate doesn’t have the outcome you desired? This is what happens when you don’t listen and frame messaging the wrong way.Today, we live in a world where every internal communication can easily become external and trending on Twitter. As communicators, we have to understand this and navigate the environment to write for outcomes. The graveyard is littered with companies who have died when they were abandoned by their customers. In this podcast, we will learn how to write a communication for the desired outcome and not fall into the trap of tone-deaf.About Courtney HughesCourtney has extensive communications experience, currently leading communications for the Client Product Group at Dell. Over the last seven years at Dell, she’s held various roles in internal and executive communications, most recently leading communications for Client Solutions Group Sales. Prior to joining Dell, Courtney was a writer, video editor, DJ, and radio personality.When she’s not writing, creating and executing communication plans, you can find her cooking, working out, modeling, watching and playing sports, spending time with her daughter McKenzie, eating snacks in the closet and answering “yes” to mommy for the gazillionth time. Courtney is a West Virginia native, who grew up in the small town of Beckley, W.Va. She holds a bachelor’s degree in journalism and a master’s degree in integrated marketing communications from West Virginia University. ___________________________________________WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia University which is a program on the Funnel Radio Channel.    

Measuring the return on investment for communications and marketing initiatives is essential across all industries today but how does data-driven decision making differ for non-profits, especially for those operating in the public policy arena? Today’s guest on WVU Marketing Communications Today is Ann DeFabio Doyle, Vice President of Communications for The Pew Charitable Trusts, a non-partisan, global research and public policy organization. Ann and host Susan Jones will discuss how mission-driven non-profits use data to make a difference in their work and how Pew has created new communications initiatives to reach key audiences.About Susan's guest:Ann DeFabio Doyle directs Pew’s communications efforts to advance the organization’s policy and information goals worldwide. Her portfolio encompasses strategic planning, institutional media, public opinion research, and all digital, creative, and advertising programs. She also oversees Living Facts, an initiative to share facts about America and Americans, and Pew’s podcast, “After the Fact.”Before joining Pew, Ann served as Deputy Assistant Administrator for Public Affairs at the U.S. Agency for International Development. Her government service also includes work at the U.S. Department of Treasury, where she was the Director of Strategic Initiatives in the Office of International Affairs. She also directed communications for the Global Economy and Development program at the Brookings Institution and served at Burson-Marsteller, where she led large-scale public education campaigns. Ann started her communications career at Bank of America in San Francisco.Ann holds an M.A in International Relations from the John Hopkins School of Advanced International Studies and a B.A. in English from the University of Washington.___________________________________________WVU Marketing Communications Today is hosted by Susan Jones from West Virginia University which is a program on the Funnel Radio Channel.    

The start of 2020 is the perfect time to clarify and sharpen the vision for your personal brand. Too often we take for granted first impressions and how others perceive us.  However, such perceptions frequently form the basis for personal and professional success. And today, many first impressions are made online through search engines and social networks. Your personal brand is bound to exist, especially in an online environment -- whether you explicitly create it, or whether it is implicitly created for you.In this podcast, Dr. Dawn Edmiston will discuss the value of a personal brand promise and examine practical tools that can be leveraged to create and maintain a professional online profile. Dr. Edmiston will also share how LinkedIn was responsible for finding her dream job and tips for how to leverage your personal brand for success in 2020.__________________________________________WVU Marketing Communications Today is hosted by Nathan Pieratt from West Virginia University which is a program on the Funnel Radio Channel.    

Today’s guest on WVU Marketing Communications Today is Kelly Ann Collins, CEO, and founder of Vult Lab, a digital marketing agency that focuses on social media management for companies, orgs and thought leaders -- and campaigns for social good. She and host, Michael Lynch, will be diving into cause marketing for corporations, the issues nonprofits currently face, and how to use influencers to expand reach.About our guest:Kelly Ann Collins is a WVU alumnus and has also completed programs at MIT and Cornell. She was the managing editor of The Daily Athenaeum, starting out her career as a reporter, and then editor.As a journalist, Kelly Ann Collins made the move from print to digital when she helped launch USAToday.com. Then, she ventured off into the land of tech PR during the dotcom boom (and crash). During that time she met tech giants and co-founded a VC platform.She also became a blogging pioneer as, some argue, the first person to put her life online in blog and cam form. When Blogger launched she became one of its first bloggers—which meant fun perks, like her choice of Gmail address for being a Blogger / Google influencer (except the word “influencer” didn’t exist back then).Later, she took the skills gained from her endeavors to help launch and grow 50 editorial and social products at AOL co-founder Steve Case’s Revolution. Then, in 2008, she founded a pop politics blog with a focus on the 2012 presidential election that gained 3 million readers in one year. It was the first of its kind to get White House credentials and invites to events with world leaders, and personalities, like LMFAO and Clint Eastwood.Now, she’s using her knowledge at Vult Lab to create social tools, launch initiatives, and startups, and build robust communities for her clients.Kelly Ann and her team members have been working within the USA (and beyond) on projects involving brands you know and love—including Easter Seals, OZY, Conservation International, Starbucks, Results for Development, HP, Adobe, Disneynature, Jamba Juice, Prince William's Royal Foundation, the Washington Capitals, The Washington Times, and more.Currently, Vult Lab’s partners and clients work in 50+ countries around the globe.___________________________________________WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia University which is a program on the Funnel Radio Channel.    

WVU Marketing Communications Today’s guest is John Auge, creative director and co-owner of Auge+Gray+Drake Collective Works. He and host, Michael Lynch, dive into the creative industry, discussing the changes to the profession, the creative approach, as well as the exciting opportunities for people in the industry. Auge will share his insights and experiences on key projects he has worked on including the Dulles and Reagan National Airport branding, WVU logotype brand development and the West Virginia 150th Celebration event graphic.About our guest:For over 40 years, John has counseled thousands of senior executives, top government officials as well as both large and small business owners throughout the country.An innovative designer and skillful artist, John specializes in corporate communications, branding, and identity. John has worked with high-profile clients such as The White House, The Washington Post, Texaco, WV Chamber of Commerce, Appalachian Power, various associations, banks, and hospitals. He also developed materials for three West Virginia gubernatorial inaugurations and created the West Virginia’s 150th Birthday event graphics.John is the recipient of industry awards for his work as well as the prestigious West Virginia 2016 Governor’s Award for the Arts and the AAFWV (American Advertising Federation West Virginia) Chapter’s Lifetime Achievement Award.He has received countless accolades from numerous clients for his ability to creatively enhance their brands and helping to deliver unparalleled results.John has worked on the following projects included in the firm’s references:Metropolitan Washington Airports AuthorityEmory UniversityAerojet RocketdyneThe Health PlanWest Virginia SymphonyGreater Kanawha Valley FoundationCAMC FoundationMountwest Community and Technical CollegeBridgeValley Community and Technical CollegeWest Virginia UniversityUniversity of CharlestonFairmont State UniversityMercy Medical CenterYeager AirportGreenbrier Valley Brewing CompanySIPC-Securities Investor Protection CorporationThe Blanchette Rockefeller Neurosciences InstitutePhRMAThe World BankJohn Augie on Linkedin ___________________________________________WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia University which is a program on the Funnel Radio Channel.    

If Google can’t find you, you lose low-hanging fruit; you lose the easier conversions.  Marketing expenses are too high, salespeople can’t make quota and the sales forecast fails to predict the future.  And all of this is a result of a website that fails in its mission of finding marketing qualified leads. Today’s guest on WVU Marketing Communications Today is Laurie Beasley, co-founder, and president of Beasley Direct and Online Marketing, Inc. She and host, Cyndi Greenglass, will be discussing search engine optimization (SEO) best practices and challenges, including what prompts an SEO audit.After the break, they will dive deeper into Google rankings and what web development teams need to know to get it right, as well as the new requirement for newly registered domains to have mobile-first designed pages. About Cyndi's guest:LAURIE B. BEASLEY is co-founder and president of Beasley Direct and Online Marketing, Inc., which provides services in inbound and outbound marketing including:  content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, marketing automation management, and database management for both B2B and B2C companies. Ms. Beasley serves as president and online marketing certification instructor for the Direct Marketing Association of Northern California. She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, and AMA. _________________________________________WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel.     

 With the ease in which a negative event can go viral these days, effective crisis management is a valuable skillset that marketing needs. In this session, Melissa Agnes, a globally recognized and leading expert in crisis management, shares some of her experience in working in the field as well as how she helps professors bring crisis management best practices into their classrooms to help their students build and hone this critical skillset. Her immensely popular book, Crisis Ready is available where fine book sold.CRISIS READY.Building an INVINCIBLE Brand in an Uncertain WorldThe potential risks in modern-day business are greater, more dynamic, and less predictable than ever before. And yet, the greatest exposure does not lie within these risks. Rather, it lies in having a team that is not prepared to anticipate, foresee, or respond to a rising threat, and its impact on your reputation, revenue, and relationships in real-time.No matter your level of security, due-diligence, or control, the reality is that we live in uncertain times. Organizations are prone to a multitude of risks that can attack from every angle. When your team is crisis ready, your organization is prepared for anything and everything that the modern world can throw at it.In Crisis Ready, Melissa Agnes draws from her remarkable experience in helping global brands, government organizations, and world leaders prevent and overcome a range of real-world, high-impact crises. She uses this experience to provide your organization with a clear roadmap to implementing a crisis ready culture–and thus building an INVINCIBLE brand.Order Crisis Ready on Amazon Crisis Ready is not about crisis management.Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations don’t occur—and even if they do, they’re instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill.No matter the size, type, or industry of your business, Crisis Ready will provide your team with the insight into how to be perfectly prepared for anything life throws at you. Organizations that are crisis ready are more than just resilient. They’re invincible. Crisis Ready is your roadmap to business invincibility. ___________________________________________WVU Marketing Communications Today by West Virginia University which is a program on the Funnel Radio Channel.    

Thanksgiving is a perfect time to reflect on how we show gratitude toward clients and consumers. Bonnie Harris, founder of Wax Marketing, and host Michael Lynch will explore the ways you can authentically express thanks.Many companies confuse gratitude with a rewards program, but they are quite different. In this session, we’ll discuss how gratitude benefits an overall brand, its contribution to the customer experience, and companies that are outstanding at demonstrating an attitude of thankfulness.About Michael's guest:Bonnie Harris is the founder of Wax Marketing in St. Paul, Minnesota. She is an integrated marketing communications (IMC) expert with more than twenty years of marketing communications experience across traditional and digital media. She has created IMC campaigns for a wide variety of clients from Ivy League universities to software companies to healthcare specialty practices. She blogs and writes about IMC for national publications and is a regular guest on shows and podcasts discussing marketing and IMC strategy. Bonnie has been quoted in USA Today, Success Magazine, PR Week, and many other publications. Prior to founding Wax Marketing, Bonnie held the position of Executive Vice President for a publicly-held technology firm based in Boston, MA, where she was responsible for 9 profit centers generating more than $100 million in annual revenue.Bonnie is an adjunct professor for the Reed College of Media IMC graduate program at West Virginia University and teaches IMC for the Public Relations Society of America (PRSA). She holds an M.S. in Integrated Marketing Communications from West Virginia University and a B.S. in Economics from the University of Minnesota.___________________________________________WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia University which is a program on the Funnel Radio Channel.    

Digital advertising has greatly evolved since the turn of the century. Search engine advertising is still around, but campaigns are more complicated than ever before. Social media as we know it didn’t begin for a couple more years. Flash forward to 2019. Not only have Google and LinkedIn become behemoths in the B2B digital marketing space, but we also have more targeting options than ever before. In this podcast, you will learn how B2B advertisers can leverage the latest digital advertising tools to build and scale profitable lead generation programs.___________________________________________WVU Marketing Communications Today is broadcast from West Virginia University which is a program on the Funnel Radio Channel.    

For decades, marketers have considered the wisdom of Al Ries and Jack Trout to be the gospel of positioning.  In their two books, “Positioning: The Battle for Your Mind,” and “Marketing Warfare,” Trout and Ries explained their concept that:Consumers only have space in their brains for a handful of brands in any one category – say fast food, soft drinks, airlines, or athletic shoes.The consensus number-one brand is the “defender.” Their job is to stay on top and never even acknowledge that the lesser brands exist. Example: Coca-ColaThe consensus number-two brand is on the “offense.” Their job is to try to knock off number-one with comparisons that make their brand look good. Example: Pepsi and the Pepsi ChallengeThe next-level brand or brands are called “flankers.” They are not strong enough to take on those top two brands, so they carve out their own position in the marketplace. Example: Seven-up – The Un-Cola. But in today’s world of digital disruption, some small, start-up brands have been able to carve out quite a niche for themselves by looking at the same old paradigm and thinking something different.  Whether they find a better way of distribution, cut out the middleman, or find a more defined niche, they are able to turn Trout & Ries on their heads.  Example: Dollar Shave Club.  When this happens, we’re seeing the top brands go on the defensive instead of being defenders!About Matthew's guest:Susan K. Jones, Tenured, full professor of marketing at Ferris State University and the principal of Susan K. Jones & AssociatesLead Instructor, IMC 616 - Direct and Digital Marketing2011 Alexia Vanides Teaching Award RecipientAward-winning professor, author, and consultant with expertise in direct and digital marketing.Jones teaches direct marketing, digital marketing, advertising, social media, content marketing, and business-to-business classes at Ferris State. Her practice focuses on corporate training and seminars in direct and digital marketing, as well as marketing planning, product development and copywriting. Jones began teaching online in early 1998 and has attracted students to her online classes at Ferris State from throughout the United States, as well as South and Central America, Australia, Canada, Mexico, and Europe.Jones has authored or co-authored more than 30 books, including “Creative Strategy in Direct and Interactive Marketing,” “Business-to-Business Internet Marketing” and “The IMC Handbook: Readings and Cases in Integrated Marketing Communications.” She has been honored by the Direct Marketing Educational Foundation, the Chicago Association of Direct Marketing, the West Michigan American Marketing Association, the John Caples International Awards, Ferris State University and Northwestern University with prestigious awards both as an educator and as a practitioner.Jones enjoys an active volunteer career. She is the founding president and current treasurer of the Northwestern Club of West Michigan. She was a member of the West Michigan Alumni Admissions Council for Northwestern for 20 years, and she is a past board member of the Northwestern Alumni Association. In 2002, she was elected to Northwestern University’s The Council of One Hundred, an elite group of 100 alumnae who mentor women students and young alumnae of the university. In 2004, she was elected a member of The Council of One Hundred’s executive committee, a position in which she served until 2007. She is a member of the board of Mercantile Bank of West Michigan, the three-year president and long-time board member of the Arts Council of Greater Grand Rapids, a past-president and active sustainer of the Junior League of Grand Rapids, and a graduate of Leadership Grand Rapids. Educated at Northwestern University, Jones holds a Bachelor of Science in advertising and a Master of Science in advertising.  ___________________________________________WVU Marketing Communications Today is hosted by Matthew Cummings from West Virginia University which is a program on the Funnel Radio Channel.    

In a small organization, communications and marketing might be the same person or team. As a company grows marketing and advertising might reside under one leader, while communications reside under another leader. Communications might prioritize public policy, issue management, earned media and brand reputation. Marketing and advertising might be focused on brand awareness, sales revenue, customer relationship management, and conquest sales. How do you stay integrated when you’re matrixed differently and reside in different locations?About Nathan's Guest:Whitney Drake, Senior Manager of GM Brand & Story Bureau at General MotorsTeaches IMC 610 - Introduction to IMCWhitney Drake has created compelling activations around some of the world’s largest events, including the Super Bowl, American Idol, SXSW and Warriors in Pink.Whitney Drake currently manages the story bureau and analytics team within communications at General Motors. Prior to this role, Drake oversaw enterprise-wide customer experience strategy and operations for GM’s Global Social Media Center of Expertise.Before GM, Drake led digital and social media efforts for several agencies and her clients included Pure Michigan, T-Mobile, Children’s Place, and Budweiser among others. She also worked for Procter & Gamble and Ford Motor Company.Drake has 20 years of experience counseling clients in public relations, social media, and integrated communications, both inside and outside the automotive industry, and has created unique and compelling activations around some of the world’s largest events, including the Super Bowl, American Idol, SXSW and Warriors in Pink.She has also shared her insights at notable conferences such as Social Media Marketing World 2016, Oracle Open World and the Incite Customer Care summit.Drake teaches IMC 610 at West Virginia University and is an adjunct instructor of social media in the department of communication at Wayne State University. She holds a Bachelor of Arts in communication from Michigan State University and a Master of Science in integrated marketing communications from West Virginia University. ___________________________________________WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia University which is a program on the Funnel Radio Channel.    

The Creative Brief is the blueprint of a marketing communications effort. It provides guidance and vision for all the disciplines required to construct a successful integrated campaign—Research, Strategy, Account Management, Creative, Media, Production, PR, Social, Search, and Experiential. Unfortunately, most briefs are poorly crafted, overly long and often ignored. An effective brief, by contrast, inspires collaborative excellence among all involved in the process. In an era when brands bring together multiple agencies to execute an integrated campaign, clear and effective Creative Briefs are more important than ever.About Michael Lynch's guest:Jim Copacino is Co-Founder and Chief Creative Officer of Copacino+Fujikado in Seattle He began his career in New York at DDB and Young & Rubicam, before moving west to Chiat/Day Seattle. He subsequently served as Creative Director at Cole & Weber and McCann-Erickson before co-founding Copacino+Fujikado in 1998. C+F has created high-impact campaigns for many regional and national brands including the Seattle Mariners, Holland America Line Cruises, Ste. Michelle Wine Estates, REI, Premera Blue Cross, Visit Seattle, and the Seattle Aquarium. In 2013, C+F was named an Advertising Age Agency of the Year for the Northwest region.Spanning nearly four decades, Jim’s work has been recognized in every major advertising creative competition, including the Cannes Advertising Festival, The One Show, The Clio Awards, Communication Arts, the New York Art Directors and The OBIE awards. Jim has also received lifetime achievement honors from three different organizations—the American Marketing Association, the American Advertising Federation and Marketing magazine.A graduate of Ohio University, he currently serves on the Board of Trustees of the Seattle Repertory Theatre and the advisory board of Seattle Children’s Research Institute. __________________________________________WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia University which is a program on the Funnel Radio Channel.    

You need to market your products or services, so go start a Facebook page, right? It’s quick, it’s easy and more importantly, it’s free. But, it isn’t a good strategy. First, we must take a step back and understand the benefit really good content has in building your brand. Then we can identify new ways to efficiently distributing your content, which yes, will include social media. Social media changes daily. In order to keep up, you must understand which social channel is right for you to cultivate a relationship with your audience. For social media success, it’s quality over quantity. It’s also part of the larger strategy that starts with content.About Karen's guest: Mary PrevostEmpowering brands and inspiring people to think differently – this is how Mary Prevost has approached her 16 years of work in the public relations industry.Nurturing meaningful relationships is key to Prevost’s success – from internal executives and colleagues to external target audiences and media. Prevost’s vast experience spans both agency and client-side work and she’s helped clients of all sizes, from Fortune 500 companies to startups and non-profits. Her specialties include both B2B and B2C strategic communication, content marketing, media relations, writing, social media planning and execution, crisis communication, brand development, event planning, and internal communications/team building.Prevost previously worked as Director of Communications at Cheyenne Regional Medical Center in Cheyenne, WY, and then transitioned into agency work as an Account Supervisor at an agency in downtown Minneapolis. In 2014, Prevost founded MJP Strategic Communications to provide independent public relations consulting services. In 2019, she founded Prevost Partners with her husband to broaden their services.Prevost graduated with an M.B.A. from Augsburg College (Minneapolis, MN), a B.A. in Mass Communications with emphasis in Public Relations and News Editorial from Colorado Mesa University (Grand Junction, CO) and an A.A.S. in Radio/TV Broadcasting from Central Wyoming College (Riverton, WY).___________________________________________WVU Marketing Communications Today is hosted by Karen Freberg from West Virginia University which is a program on the Funnel Radio Channel.    

The social media industry is constantly changing along with the expectations for work. However, experience is one element to the equation to becoming successful in the workplace and industry, but there are some essential skills, best practices, and tips students and young professionals need to grasp in order to be marketable. Dennis Yu will discuss these new expectations, what are the best practices to market yourself using social media, and the future of work in social media.___________________________________________Today's episode of WVU Marketing Communications Today is hosted by Karen Freberg from West Virginia University which is a program on the Funnel Radio Channel.    

With the ease in which a negative event can go viral these days, effective crisis management is a valuable skillset that students need to bring into the workforce with them. In this session, Melissa Agnes, a globally recognized and leading expert in crisis management, shares some of her experience in working in the field as well as how she helps professors bring crisis management best practices into their classrooms to help their students build and hone this critical skillset. ___________________________________________WVU Marketing Communications Today by West Virginia University which is a program on the Funnel Radio Channel.    

How do we build sustainable relationships with customers today? We communicate genuine value and an enduring message of dependability. This often sounds nice and improbable these days. Authenticity is hardly intuitive, and it is easily missed as we multitask and try to get ahead of the curve. Authenticity is also critically important to breed deep-rooted trust, loyalty, respect and integrity. Being audacious means being intentional and rigorous to the craft of being authentic in how any organization and product is presented to its target market.The ‘Audacious Authenticity superpower’ amplifies and accelerates engagement, surpasses goals and drives sustainable impact. It works in private, public and nonprofit sectors, and in legacy institutions as well as start-up ventures. This art form is built on seven tested and proven core competencies that have been refined over 20+ years of practice in the field of grassroots community engagement and education with particular focus on Millennial and GenZ trends.About our guest:Tamara Rebick is the Founder and Chief Experience Officer (CXO) of CORIPHERY Holistic Consulting Solutions, a boutique consulting firm that delivers strategic solutions to the non-profit, education and community/social sectors. An eternal optimist, she advocates for organizational wellness and is passionate about challenging the status quo through “respectful disruption”. Advising executives, educators and community leaders on where are the young people? Tamara consults and advises on strategies connected to participant engagement, organizational capacity-building, and culture design.She believes the key to success is in creating transformative impact through relevant, inclusive and authentic encounters. Merging her passion for experiential education with workplace learning, Tamara speaks on a range of topics and facilitates interactive professional development workshops for audiences ranging from teen through adult. Tamara is also a strategic thought partner and mentor for early, mid and senior-career professionals, many of whom are former students and colleagues. Leveraging 20+ years in the education sector, Tamara draws on her experience working closely with Millennial and GenZ demographics in formal, experiential and informal settings. Tamara holds an M.Ed in Adult Education and Community Development from the University of Toronto, certificates in Experiential Education, Adaptive Leadership, Coaching and Storytelling for Change, and has been trained in Design Thinking. ___________________________________________WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel.    

In our roles as communicators, we seek to help our clients and organizations solve problems or enhance their image with purpose. That can include seeking funding, increasing positive visibility and motivating key audiences to act. IMC and DMC professionals might be surprised to know the multiple benefits of working with government. This podcast will explore recent real-world case studies and the many benefits organizations have achieved by tapping government resources and opportunities. Results speak volumes -- grants awarded; third-party validation of products, services and programs; successful nominations of federal advisory committee members; earned media placements; social media support; and the receipt of proactive ideas from government officials.About Mike's guest: Mike Fulton, Director of Asher Agency's Washington D.C., office.Mike Fulton, teaches IMC 638 - Public Affairs at West Virginia University. He's the director of Asher Agency’s Washington, D.C., office, has more than 30 years of business networking, government relations, and communications experience.Before joining Asher Agency, he spent more than 22 years at GolinHarris Public Affairs, utilizing Congressional and federal agency meetings, grassroots campaigns, creative events, videos, survey research and media relations to enhance his advocacy activities and achieve tremendous government relations results for his clients.Prior to joining GolinHarris, Mike worked for two members of the U.S. House of Representatives (Appropriations Chairman Alan B. Mollohan and the late Rep. Robert H. Mollohan, both of West Virginia) as associate counsel to the House Appropriations Committee, press secretary, and special projects assistant.  During his Congressional career, he worked to solve community, institutional and economic challenges. ___________________________________________WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia University which is a program on the Funnel Radio Channel.    

Most of the discussion about user experience (UX) design is focused on new products, but UX design is actually the link between old and new technology.  In this episode of Marketing Communications Today, Molly Gilmore, the owner of Blue Genes Media, talks about challenges she faces as a UX designer and the technologies associated with it. She’ll discuss the latest UX research and design techniques and what she sees for the future of UX.  ___________________________________________WVU Marketing Communications Today is hosted by Cyndi Greenglass from West Virginia University which is a program on the Funnel Radio Channel.    

What are “personas” and how are they used in Integrated Marketing Communications?----more----In this episode of WVU’s Marketing Communications Today, Bonnie Harris, the founder of Wax Marketing, Inc. in St. Paul, Minnesota, talks about how personas can influence the behavior of your target audiences. She’ll discuss how to create effective personas quickly and how they can be adapted for different channels (public relations, social media, etc) or different audiences (B2B vs. B2C). ___________________________________________WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia University which is a program on the Funnel Radio Channel.    

The business world is adjusting to a new and growing distinguishing factor… the rise of the personal brand. Access to global audiences via social media has enabled individuals to market themselves like never before. But do I even have a story to tell? Yes, you do!Everyone has a story to tell. But developing an impactful personal brand platform requires an understanding of the meaningful touch-points that can provide value to others. In this podcast, we will discuss what constitutes a distinct contribution, review strategies on how to stand out among chosen audiences, and begins to frame out and approach for building a body of work that cements your foundation in your specific area of influence. About our guest:Hugo Pérez - Chief Creative Strategist Local Boy Creative @newzdudeAs a seasoned digital marketer, Hugo Pérez has dedicated himself to developing brand stories that hit their mark on any channel to any audience. He focuses on finding the compelling thread in brand stories that make consumer connections come to life. His personal story weaves across agencies and firms of all types, fueled by wide-ranging global experiences.Hugo specializes in thought leadership, creative ideation, brand innovation, and 360-communications strategies. As a digital native, his unique points of view and creative skills have allowed him to lead content strategies that have impacted all types of audiences for wide-ranging clients including Starbucks, Taco Bell, Turtle Wax, Cricket Wireless, Scotts Miracle-Gro, Allstate, MTV, Mars Inc., Frito-Lay, and AT&T.While in leadership roles at various PR/advertising/marketing agencies, he has launched new initiatives focused on multicultural marketing, shopper marketing, pharma social media, and content strategy and creation. Hugo is also an independent filmmaker, having producing three different award-winning short films, and currently working on the development of his company's first feature film. 

Well before the current frenzy over “tweets gone wild,” Joe Barnes walked into businesses, for profits and non-profits, and would ask: “What’s your social media policy?” The usual response was: We don’t have one, or “Go talk to marketing about that.”In his travels he realized that nearly every business and organization he walked into, no matter what size, did not have a written social media policy, nor did they clearly understand or even know what the Federal Trade Commission requires in the way of disclosure. That’s why he wrote his book: “Social Media Ethics Made Easy: How to Comply with FTC Disclosure Requirements.” The book is available from Business Expert Press or on Amazon.  Digtal3000.netOur host today is Matthew Cummings.About Joe Barnes Joe Barnes is a highly sought-after digital media marketing strategist, conference speaker and trainer. He consults on major media, social/digital media, strategic communications, public relations, and marketing initiatives. His clients have ranged from small businesses to Fortune 500 companies, nonprofits and leading government agencies. Joe understands and leverages consumer insights to provide solutions and ideas that bridge TV, web, mobile, social media, email, search, advertising, etc., and maximize consumer engagement.He answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences. Joe is known for his passion for innovation and the customer experience, combined with a sound understanding of consumers, social networks, and brands. As a journalist/storyteller he has led teams that have won countless Emmy® Awards and the prestigious Edward R. Murrow Award for Outstanding Journalism. He’s an educator at Seattle University; has an MA Degree; is quoted in two books; is on several boards; and is a certified Leadership Trainer.Contact Joe Barnes about speaking to your group: [email protected]

The host is Cyndi Greenglass and the guest is author, professor, and consultant Susan Jones.There is a continued move toward the integration of direct and digital marketing and the balance of online and offline media.  In this episode, we'll talk about trends in database marketing, and how a creative person can uniquely contribute to the use of insights from the database I also want to touch on the current climate regarding consumer privacy concerns. Talking points include:Many in our industry feel that Direct Marketing is no longer an effective description of the practice of addressable and measurable communications. In fact, I believe that you are an advocate of using “Direct and Digital Marketing”.  Tell me how this had developed and why you feel that this is a better way to describe the industry today.Are traditional media like print, catalogs, and TV are on their way out?Do you believe in the reality of “Omnichannel” or is it still a future aspiration for us marketers?How do your creative skills help you to use information from databases?Can small and medium-sized companies afford to develop and use helpful databases, or is that just for the bigger firms?In Europe, the GDPR mandates went into effect.  Do you see more privacy legislation and regulation coming up in the US as well?With so many firms developing content marketing programs, how can a marketer make sure that their information stands out?About our Guest, Susan Jones:Susan Jones is a tenured, full professor of marketing at Ferris State University in Big Rapids, Michigan, and the principal of Susan K. Jones & Associates. Jones teaches direct marketing, digital marketing, advertising and business-to-business classes at Ferris State. Her practice focuses on corporate training and seminars in direct and interactive marketing, as well as marketing planning, product development and copywriting. Susan has a literal worldwide following with students in United States, as well as South and Central America, Australia, Canada, Mexico, and Europe.Jones has authored or co-authored more than 25 books, has been honored by the Direct Marketing Educational Foundation, the Chicago Association of Direct Marketing, the West Michigan American Marketing Association, the John Caples International Awards, Ferris State University and Northwestern University with prestigious awards both as an educator and as a practitioner.Susan is also a fellow Adjunct Instructor at WVU in the Master of Science in Integrated Marketing Communications and has been selected by students of the University for the prestigious Educator of the Year award. 

Everyone is advertising, so how do you cut through the clutter in the B2B space? In this podcast, Bill Jones will discuss challenges B2B marketers face and offer tactics to solve those challenges. He’ll also touch on key lead generation tools as well as strategies to measure the ROI of direct marketing strategies.

Integrated Marketing Communications is a field that requires us to succeed in conceptual thinking andstrategy development. How does that lead us into campaign development in IMC615?The Digital Space:With all the varied media selections, outlets, platforms, and emerging messaging and communicationsavenues, how are we to create marketing campaigns that will have an impact on the target audience?Integrated Marketing Communications (IMC)What are we learning about the basic idea behind our program, Integrated Marketing Communicationshere in the Reed College of Media at West Virginia University? How do we make sure our conceptualthinking addresses contemporary needs?This is part two of an earlier interview Larry did with Cyndi Greenglass. You can listen to the first part here.About our guest:Larry Stultz, Ph.D., has been on the IMC faculty since 2007. He served as department chair for the Bachelor of Arts in Advertising program at The Art Institute of Atlanta, where he taught courses in conceptual thinking and campaign development for twenty years. Prior to entering the teaching phase of his life, he operated design and advertising firms in New Orleans and Atlanta with clients in hospitality and tourism, commercial real estate, corporate communications, health care, and social services. He has served on the board of directors of the Atlanta Ad Club and provides ideation facilitation and consulting services to clients in the southeast.Stultz holds Bachelor of Arts and Master of Arts degrees in Visual Design from Purdue University, and he earned his Ph.D. in Educational Policy: Social Foundations from Georgia State University in 2006.Stultz is the winner of the 2010 Golden Quill Teaching Award.

Why Tzeitel Haviland Makes Sense"Tzeitel Haviland dives deep into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy."Programmatic media leverages data and technology to allow advertisers to identify the exact person they are interested in reaching and serves that user a specific ad as they visit various websites. Tzeitel Haviland dives deeper into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy. Hosted by Matthew Cummings, topics include:Defining Programmatic Media (PM) BuyingPM machines versus peopleWhat marketers should consider when developing a programmatic media strategyWhy programmatic media is the marriage of data and mediaHow PM takes out advertising wasteProgrammatic media buying evolutionHow marketers can strategize and implement PMThe importance of transparencyHow data usage fits in our ecosystem

Digital technologies have transformed the media landscape and are integral to virtually every industry and field, and marketing is no exception. Today, marketers must integrate both the creative aspects of the discipline with more technical aspects. Data-driven marketing strategies have become fundamental to the new marketing model. Emerging technologies have accelerated the speed, reach, and relevancy of marketing campaigns and inadvertently opened a virtual pandora’s box of ethical uncertainties that cause us to call into question issues of privacy versus convenience.Ethical issues in marketing stem from a disconnect in the set of expectations between businesses and consumers. The direct impact on the consumer and the repercussions for the marketer, should their practices be deemed unethical, can undermine brand trust. Consequently, it is fundamentally important for marketers to navigate the ethical tightrope, recognize potential implications behind the use of digital technologies, and develop deep clarity on ethical issues when creating socially responsible and sustainable marketing strategies.Listen to this episode live July 18 at 1 pm Eastern as host, Matthew Cummings welcomes his guest, Amy Teller.

Content Marketing has become a trending household name in the world of marketers but really what does it take to make content marketing work for your organization. The bottom line is customers. Understanding your brands distinct demographic is the only way to create the best content for them which leads to ROI for you.About Michael's guest:Kristin Meeks, Owner of WV Social Media ConsultantsTeaches at West Virginia University IMC 639 – Content MarketingKristin Meeks is a consultant that specializes in the integration of digital and traditional marketing practices.Meeks is the owner of  WV Social Media,  located in Parkersburg, West Virginia, and the founder of the Social Media Marketing Made Simple Training Academy. Her specialty is helping clients and academy members find the strategy behind their social media practices. WV Social Media serves clients from coast to coast, assessing their social media needs, facilitating marketing training and most importantly helping marketers plan and execute strategic marketing practices.

It is difficult enough for a brand to build trust among consumers these days. Having a consistent appearance and tone throughout a brand’s integrated marketing communications is critical to that mission, but it can be difficult to maintain. With large marketing departments and multiple sources producing content, it’s essential to have standards and oversight to ensure a brand speaks with one voice. In this podcast, we will learn how a governing set of brand guidelines can help to protect the brand, preserve uniformity, and ultimately build trust.About Nathan's guest:David Hazelton has over 30 years of professional experience in design, branding, and marketing. As design director for ProShares, David is responsible for brand consistency across all channels of the company’s marketing, advertising, and corporate communications.Prior to joining ProShares, David spent over a decade in boutique agencies. During that time, he used his branding and marketing talents to enhance the brand image of clients like OSHA, the National Institute of Mental Health, the National Heart Lung and Blood Institute, and the U.S. Department of Agriculture.

Today’s guest on WVU Marketing Communications Today is Laurie Beasley, co-founder, and president of Beasley Direct and Online Marketing, Inc. She and host, Cyndi Greenglass, will be discussing search engine optimization (SEO) best practices and challenges, including what prompts an SEO audit. After the break, they will dive deeper into Google rankings and what web development teams need to know to get it right, as well as the new requirement for newly registered domains to have mobile-first designed pages. About Cyndi's guest: LAURIE B. BEASLEY is co-founder and president of Beasley Direct and Online Marketing, Inc., which provides services in inbound and outbound marketing including:  content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, marketing automation management, and database management for both B2B and B2C companies. Ms. Beasley serves as president and online marketing certification instructor for the Direct Marketing Association of Northern California. She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, and AMA.

Today’s guest on WVU Marketing Communications Today is Kelly Ann Collins, CEO, and founder of Vult Lab, a digital marketing agency that focuses on social media management for companies, orgs and thought leaders -- and campaigns for social good. She and host, Michael Lynch, will be diving into cause marketing for corporations, the issues nonprofits currently face, and how to use influencers to expand reach.About our guest: Kelly Ann Collins is a WVU alumnus and has also completed programs at MIT and Cornell. She was the managing editor of The Daily Athenaeum, starting out her career as a reporter, and then editor. As a journalist, Kelly Ann Collins made the move from print to digital when she helped launch USAToday.com. Then, she ventured off into the land of tech PR during the dotcom boom (and crash). During that time she met tech giants and co-founded a VC platform. She also became a blogging pioneer as, some argue, the first person to put her life online in blog and cam form. When Blogger launched she became one of its first bloggers—which meant fun perks, like her choice of Gmail address for being a Blogger / Google influencer (except the word “influencer” didn’t exist back then). Later, she took the skills gained from her endeavors to help launch and grow 50 editorial and social products at AOL co-founder Steve Case’s Revolution. Then, in 2008, she founded a pop politics blog with a focus on the 2012 presidential election that gained 3 million readers in one year. It was the first of its kind to get White House credentials and invites to events with world leaders, and personalities, like LMFAO and Clint Eastwood. Now, she’s using her knowledge at Vult Lab to create social tools, launch initiatives, and startups, and build robust communities for her clients. Kelly Ann and her team members have been working within the USA (and beyond) on projects involving brands you know and love—including Easter Seals, OZY, Conservation International, Starbucks, Results for Development, HP, Adobe, Disneynature, Jamba Juice, Prince William's Royal Foundation, the Washington Capitals, The Washington Times, and more. She’s also on several boards (Conversations Unbound - connects refugees and U.S. college students studying Arabic and Spanish - for native language tutoring; and the International Association of Pop Culture Entrepreneurs, a partner organization of The Creative Coalition, which works to help entertainment industry influencers grow their businesses). She is also a Capital One partner, an Adobe Insider, and a UN Global Compact Global Opportunity Lab participant, United Nations Association member. Vult Lab is a part of Pledge 1%. The Bill & Melinda Gates Foundation also chose Kelly Ann as a “Goalkeeper” (of the Sustainable Development Goals). She attended the Goalkeepers event in NYC with Malala Yousafzai (of Malala Fund), Barack Obama, Justin Trudeau, and others. She was also invited to collaborate at the “Gates Social” event in Washington, D.C., to discuss the future of giving back with experts from Facebook Social Good, GlobalGiving, Smithsonian, Giving What We Can and others. Currently, Vult Lab’s partners and clients work in 50+ countries around the globe. Recently, Kelly has worked on campaigns and projects involving the following organizations:Easter Seals - Local campaign with micro influencers, and macro influencers Dan Brokaw and Gary Sinise. Worked on the annual Advocacy Awards fundraiser, which generated more than $400,000 to support Easter Seals services for veterans, the highest total in the event’s history.Third Eye Blind (with The Syndicate) Social good campaign for the bandLonely Whale (ambassador)Adobe - Adobe's "Tweet For Good" - Goal: Raise $10,000 for Conservation International (CI) in 24 hours. Every mention of the hashtag #CreateChange was worth a $7 donation to CI on June 5 (World Environment Day). The campaign resulted in more than 1,600 mentions of the hashtag -- and a $10,000 donation to CI by Adobe.Conservation International - Campaign with HP that raised $1 million for conservation projectsResults for Development - Variety of campaigns for R4D with Open Government Partnership, World Bank, USAID, Save the Children, and more.Starbucks - “Journey To 100% Ethically Sourced Coffee” - Worked on the Starbucks 99% sustainable coffee announcement with Conservation International.The Toolbox - Women’s rights campaign (data collection) for The Elders, presented by Peter GabrielJamba Juice - Campaigns in Washington, D.C., and NYC to help the homelessDisneynature's Monkey Kingdom - Conservation International fundraiser; a portion of the film's opening week ticket sales were donated to conservation programs in Sri Lanka, Cambodia, and Indonesia.

Today’s guest on WVU Marketing Communications Today is John Auge, creative director and co-owner of Auge+Gray+Drake Collective Works. He and host, Michael Lynch, will be diving into the creative industry, discussing the changes to the profession, the creative approach, as well as the exciting opportunities for people in the industry. Auge will share his insights and experiences on key projects he has worked on including the Dulles and Reagan National Airport branding, WVU logotype brand development and the West Virginia 150th Celebration event graphic.About our guest:For over 40 years, John has counseled thousands of senior executives, top government officials as well as both large and small business owners throughout the country.An innovative designer and skillful artist, John specializes in corporate communications, branding, and identity. John has worked with high-profile clients such as The White House, The Washington Post, Texaco, WV Chamber of Commerce, Appalachian Power, various associations, banks, and hospitals. He also developed materials for three West Virginia gubernatorial inaugurations and created the West Virginia’s 150th Birthday event graphics.John is the recipient of industry awards for his work as well as the prestigious West Virginia 2016 Governor’s Award for the Arts and the AAFWV (American Advertising Federation West Virginia) Chapter’s Lifetime Achievement Award.He has received countless accolades from numerous clients for his ability to creatively enhance their brands and helping to deliver unparalleled results.John has worked on the following projects included in the firm’s references:Metropolitan Washington Airports AuthorityEmory UniversityAerojet RocketdyneThe Health PlanWest Virginia SymphonyGreater Kanawha Valley FoundationCAMC FoundationMountwest Community and Technical CollegeBridgeValley Community and Technical CollegeWest Virginia UniversityUniversity of CharlestonFairmont State UniversityMercy Medical CenterYeager AirportGreenbrier Valley Brewing CompanySIPC-Securities Investor Protection CorporationThe Blanchette Rockefeller Neurosciences InstitutePhRMAThe World Bank

Today’s guest on WVU Marketing Communications Today is Frank Marra. He and host, Matthew Cummings will be discussing the current state of the public relations field and the biggest challenges practitioners are facing, including ethics, legal issues, and crisis management. After the break, they will dive deeper into diversity in public relations, as well as how practitioners are now receiving the strategy and business expertise they need to be successful in the changing industry.About Matthew's guest:Frank Marra is a professor and practitioner in Rochester, New York. He teaches IMC 631, Crisis Communication.Marra worked and studied for five years with Dr. Jim Grunig, the world’s leading scholar in public relations. He is a specialist in crisis management and developed the first theory of crisis public relations.Marra has taught at Rochester Institute of Technology, the University of Maryland, Ithaca College, Cornell University and the Simon School of Business at the University of Rochester. He was also a member of the faculty at the Curtin University Business School in Perth, Western Australia, and at Zayed University in the United Arab Emirates.Marra has worked as a public relations practitioner, as well as at radio and television stations, including the top-rated talk radio station in Washington, D.C.Marra is a former president of the Public Relations Society of America’s Finger Lakes Chapter and co-chaired PRSA’s MBA Project for two-years.Marra earned his bachelor’s degree from Carleton University (Ottawa, Ontario), master’s degree from the University of Florida and doctorate from the University of Maryland.

 Today's guest on WVU Marketing Comm Today is Chazz Clevinger. He and host, Matthew Cummings will be discussing public policy issues and risks when involving company stakeholders, as well as the challenges when you involve stakeholders in public policy related marketing campaigns. After the break, they'll dive deeper into how marketing professionals work with their colleagues in public affairs or government relations to execute campaigns that achieve measurable impact in terms of customer engagement on policy issues, while also boosting brand loyalty. About Matthew's Guest, Chazz Clevinger:As CEO, Chazz serves as the product visionary, revenue driver, and strategic leader of One Click Politics.Chazz has consulted on over one hundred international, federal, state, and local campaigns for candidates, corporations, associations and non-profit groups. Additionally, he has attended the Civitas Institute of Practical Politics, North Carolina Institute of Political Leadership, Republican National Committee's Campaign Management College, and the Campaign Management College. Chazz is also a member of the American Association of Political Consultants, Grassroots Professional Network, and the Public Affairs Council.A North Carolina native, Chazz is a Phi Beta Kappa initiate and distinguished honors graduate of the University of North Carolina at Chapel Hill where he double majored in Ancient History and Political Theory. His thesis "Machiavelli, Livy, and the Political Use of Religion" resides at UNC's Wilson Library and his writings have been featured in Campaigns and Elections.In his spare time, Chazz raises money for the DC Area Phi Beta Kappa Association to support minority scholarships and for the Naivasha Children's Shelter, which provides food, housing, and education to orphans in Kenya.His best-hidden talent is singing old school R&B songs.

There is a saying amongst PR practitioners that all coverage is good coverage. That may have been true when media outlets could be counted on one’s two hands but today, if you aren’t reaching the right audience with the right message at the right time, you might as well be yelling into the Grand Canyon. Data is out there but it can be overwhelming and a surprising number of communications departments aren’t using it to define, execute and measure the efficacy of their efforts. In this podcast, we will discuss how to use data not just AFTER a campaign but also before to ensure that you are reaching the right audience to achieve your goals.About our guest: Joe LaMuraglia, MBAJoe is an accomplished leader with strong business acumen and intellectual curiosity that is always looking for new and efficient ways to achieve business goals. He is known for a diverse skill set that transcends traditional PR competencies and allows for true business partnerships with other functions. Joe has a history of success designing and implementing creative and strategic communications approaches that drive media coverage.Joe spent the last 10 years in various roles in the Communications function at General Motors most recently running Chevrolet brand communications on the east coast of the U.S. Joe has a B.A. in Public Relations from N.C. State University, an M.B.A. from Thunderbird School of Global Management and he is a member of the inaugural class of the LGBT Executive Leadership Program at Stanford University Graduate School of Business.

When it comes to social media strategy, LinkedIn is an afterthought at many colleges and universities because of its limited relevance with traditional college prospects. This is unfortunate because LinkedIn has tremendous potential to help institutions reach traditional prospect families, non-traditional and graduate school prospects, alumni, employer-partners, and others, while also strengthening the brand. One challenge is that the platform isn’t always intuitive and institutions need to approach LinkedIn very differently than they do other platforms. By doing so, however, they can get real results, while also positioning their students and alumni for success. About our guest:Anthony Juliano, MA, MBASpeaker/Teacher/Trainer at Asher AgencyAnthony is the Vice President of Account Service and Business Development at Asher Agency. Anthony has more than 15 years in marketing and communication strategy and has presented on social media and LinkedIn at national and international conferences.Anthony has provided social media, blogging, and LinkedIn training for a wide variety of individuals and businesses and writes a monthly column about social media and has written for a variety of publications and blogs, including Convince and Convert, "the world’s #1 content marketing resource."

Listeners will take away practical guidance on cultivating a unique brand identity in the modern landscape. Dan Hill, CEO of Hill impact, emphasizes the importance of being a brand "leader" instead of a "manage.," He offers valuable tips to modern branding strategies using data-driven insights without losing sight of organizational value.About our guest: Dan Hill, CEO Hill ImpactTrusted by world leaders, CEO's and celebrities to build, defend and repair brands. America's most quoted & sought-after expert on brand positioning and reputation, appearing in the New York Times, USA Today, Los Angeles Times and Washington Post as well as shows such as NBC's "Today", PBS's "NewsHour" and NPR's "All Things Considered." More than twenty-five years advising public & private sector leaders in the US, Asia, Europe, and South America. Hill is known as a true "fixer," routinely navigating complex systems and challenges to deliver positive outcomes against seemingly impossible odds. -- brand development & protection, including crisis -- strategic communications & public affairs -- executive & board coaching 

The one-size-fits-all approach to leadership development offered by other programs doesn’t consider an individual’s personality and capabilities. You can’t learn ‘skill x’ one day and expect to be a better leader the next. True leadership growth requires ongoing development and feedback.What is billed as leadership development today is usually focused on leadership as a skill. It actually is a process that must be prescribed and practiced every day using the same approach taken by professional athletes worldwide for decades.Added to this is the confusing advice on what is needed to be a good leader, when, in actuality, all that is needed is for the leader to be them self. Leadership is a process that must be practiced every day like a maintenance drug using the same approach taken by professional athletes worldwide for decades.About, Bryan BennettProfessor Bennett is the founder and Executive Director of the Healthcare Center of Excellence, a privately-funded research, training and advisory organization established to help healthcare organizations transition to be more analytics-focused.Bryan is also an adjunct faculty member at Northwestern University, the University of Chicago and Judson University, where he develops and teaches courses in business analytics, leadership and marketing to international and domestic students both online and in the classroom.He is the author of the books, Prescribing Leadership in Healthcare: Curing the Challenges Facing Today’s Healthcare Leaders and Competing on Healthcare Analytics: The Foundational Approach to Population Health Analytics both available on Amazon and at healthcarecoe.org. His upcoming book, The Path to Professional Leadership, which examines leadership in other challenging industries, is expected to be published 2nd Quarter 2019.Professor Bennett is a highly requested international speaker on the strategic implementation and use of analytics in healthcare, leadership and population health management. Bryan has a Master of Business Administration from Northwestern University’s Kellogg School of Management and a Bachelor of Science degree from Butler University. He is a Certified Lean Six Sigma Green Belt, Certified Data Scientist, Certified Public Accountant and Certified Adjunct Faculty Educator.

There isn’t a single complete scientific model of persuasion. Most people, therefore, believe that persuasion is more an art than a science. In addition, most of our attempts to persuade are doomed to fail because the brains of your audience are wired to automatically reject messages that disrupt their attention.In this podcast, we will learn that Persuasion can all be linked to brain science and that the Primal Brain of your audience (the most primitive section of their brain) drives their decision-making process. You will also discover what can stimulate that primal organ and how this translates into four critical questions you need to address to maximize your probability to PERSUADE.About our guest: PATRICK RENVOISECo-Founder & Chief Persuasion Officer, SalesBrainPrior to co-founding SalesBrain Patrick, an expert in complex sales, was in charge of Business Development first at Silicon Graphics then at LinuxCare. While marketing super-computers and multi-million software solutions to some of the world’s most brilliant scientists at NASA, Shell, Boeing, Airbus, BMW, and more, he became fascinated by the human brain. Patrick then started to investigate a scientific model to explain how humans use their brain to make buying decisions.He spent 2 years researching and formalizing the first, 100% science-based PERSUASION model called NeuroMAP™. In 2002 Patrick and his business partner Dr. Christophe Morin co-authored the first book on Neuromarketing and published NeuroMAP™. This proprietary, award-winning methodology has been used for the past 16 years to help over 6,000 companies worldwide SCIENTIFICALLY PERSUADE. 

 In the years since the autism diagnosis rate has skyrocketed to breathtaking heights, the worlds of sports and autism have bonded for a strong, symbiotic relationship.In this program, Keith Green, who founded the Autism MVP Foundation talks about his story as sports marketer, whose sports companies supported autism fundraising and also as a father with a child in the autism spectrum. Keith said in SportsMD.com:“Sports… is a near-universal bond. Couple those factors with a disorder that can be hard to describe and understand, has no cure, can be difficult to manage for educators, therapists, and caregivers, and affects those diagnosed in a multitude of ways for their lifetimes, then it’s easy to see how a bond between sports and autism has formed and thrived.”In the episode host, Cyndi Greenglass and her guest, Keith Green will discuss:April is Autism Awareness Month- what exactly is autism and why is awareness of the disorder so important?Keith’s personal journey and the family’s experience with autism.How sports play a part in learning more about the disorder.Who are some of the teams, athletes and organizations involved with autism?The resources families can utilize if they suspect they have a child with autism.A bit about the Autism MVP Foundation and upcoming activities.About our guest:Accomplished marketing communications pro; dynamic speaker, storyteller, teacher, and mentor. Non-profit founder and leader. From the hardwood of the NBA with the Philadelphia 76ers to the asphalt racetracks of NASCAR with Richmond Raceway to the inspiring stories behind the world’s superlatives with Guinness World Records, Keith Green has more than two decades of sports and entertainment-focused integrated marketing communications experience.Keith is also an accomplished speaker, presenter, and storyteller has shared his experience at dozens of conferences and with many organizations, including Digital Marketing World Forum, SXSW, PRSA, PRSSA, ANA, Youth Marketing Summit, Brand Film Festival, and many others.In 2015, Keith expanded his PR, marketing, community relations, and sales experience to include the role of a non-profit founder and leader when he formed the Autism MVP Foundation. The all-volunteer non-profit, which was inspired by Keith’s son and the educators and therapists who have helped make a difference in his family’s life, is dedicated to increasing the number and quality of autism-focused educators. The foundation’s programs include a groundbreaking training program for teachers and paraprofessionals, and a scholarship initiative for graduate students who are committed to pursuing a career to improve educational, social and life skill outcomes for individuals who have autism. Both programs are currently affiliated with Monmouth University.His experience working with universities also includes more than 10 years of experience as an adjunct faculty member. He has taught sports PR and marketing classes to graduate and undergraduate students at Virginia Commonwealth University, Virginia State University, Utah Valley University and the University of Phoenix.Keith is a proud, two-time graduate of Temple University where he sharpened his writing skills as an undergraduate journalism major. Three years after graduating and while working full-time for the Philadelphia 76ers, he returned to Temple and later received his M.Ed. in sports administration and recreation.Keith lives in New Jersey with his wife Donna and their son, Gavin. When he's not cheering on his favorite Philadelphia sports teams, including his beloved Temple Owls, he can be found playing golf, cooking and spending time with his family on the New Jersey beaches.

Our host for this episode of West Virginia University's Marketing Communications Today is Nathan Pieratt. His guest is Joseph Jaffe, CEO and Co-Founder of Evol8tion. Some of the topics they may be covering in this interview include: What is Survival Planning? Why do you believe everyone is in the survival business?4 reasons why companies are “Built to Suck.” Can you list and describe them?Why do companies struggle so much with the concept of “failure”?A real interesting approach is this idea of embracing your heresy? What does this mean?Can you give some examples of “heresy marketing”? About our guest, Joseph Jaffe - CEO and Co-Founder, Evol8tionOne of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media, Joseph Jaffe is Founder and CEO of Evol8tion, LLC, an consultancy that helps corporations with digital innovation and transformation. Evol8tion’s clients include Nestle, Purina, Steelcase, Colgate-Palmolive, Mondelez International and Doctor Pepper Snapple Group. In 2006, Joseph founded and ran strategic consultancy, crayon, until it was acquired by Powered in January of 2010. crayon's clients included The Coca-Cola Company, Panasonic, Kraft Foods and H&R Block. Powered’s clients included Target, Verisign, Anheuser-Busch InBev and General Motors/Onstar. Before that, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA, where he worked on Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.Jaffe’s popular blog and audio podcast, "Jaffe Juice”, provides daily and weekly commentary respectively on all things new marketing. You can join the conversation at jaffejuice.com. His podcast was voted a Readers’ Choice Award as “Best Marketing Podcast” by MarketingSherpa. You can subscribe via iTunes. In 2009, he launched his first foray into video in the form of JaffeJuiceTV, in an effort to prove once and for all that he does not have a face for radio. 

 The business world is adjusting to a new and growing distinguishing factor… the rise of the personal brand. Access to global audiences via social media has enabled individuals to market themselves like never before. But do I even have a story to tell? Yes you do! Everyone has a story to tell. But developing an impactful personal brand platform requires an understanding of the meaningful touch-points that can provide value to others. In this podcast we will discuss what constitutes a distinct contribution, review strategies on how to stand out among chosen audiences, and begins to frame out and approach for building a body of work that cements your foundation in your specific area of influence.  About our guest:Hugo Pérez - Chief Creative StrategistLocal Boy Creative @newzdude As a seasoned digital marketer, Hugo Pérez has dedicated himself to developing brand stories that hit their mark on any channel to any audience. He focuses on finding the compelling thread in brand stories that make consumer connections come to life. His personal story weaves across agencies and firms of all types, fueled by wide-ranging global experiences. Hugo specializes in thought leadership, creative ideation, brand innovation, and 360-communications strategies. As a digital native, his unique points of view and creative skills have allowed him to lead content strategies that have impacted all types of audiences for wide-ranging clients including Starbucks, Taco Bell, Turtle Wax, Cricket Wireless, Scotts Miracle-Gro, Allstate, MTV, Mars Inc., Frito-Lay, and AT&T. While in leadership roles at various PR/advertising/marketing agencies, he has launched new initiatives focused on multicultural marketing, shopper marketing, pharma social media, and content strategy and creation. Hugo is also an independent filmmaker, having producing three different award-winning short films, and currently working on the development of his company's first feature film. 

A solid community marketing plan is an important tool for any marketer. It allows you to create a network of consumers that want to engage with your product and it organically exposes your brand in a way that feels authentic. If you are moving to a data-driven marketing strategy for your brand, how do define success with community engagement? The challenge for marketers is to focus on the data that matters while demonstrating the bottom-line results for the brand. In this podcast, we’ll discuss how community marketing can evolve to include some core principals of a data-marketing strategy. This episode is hosted by Cyndi Greenglass.About our guest, Josh Wilson:Josh Wilson is a data-driven marketing executive for community-focused financial institutions. He currently serves as Vice President of Marketing for Whitefish Credit Union, the largest credit union in Montana. Josh is passionate about combining data-driven marketing strategies with authentic content to provide measurable success.Josh holds a master’s degree in Data Marketing Communications from West Virginia University and completed his undergraduate at Chapman University.  Over the course of his career, Josh has held positions in marketing, finance, and government. His work has received awards from the Marketing Association of Credit Unions and the Credit Union National Association.Josh believes community engagement is essential to success. He has served on various volunteer boards, including at an at-risk youth shelter and a regional chamber of commerce, and he is a past elected official.

Twenty years ago, communications was a sub-category in PR. In the 1980s and 1990s, PR professionals spent their working hours on crisis communications, employee communications, shareholder communications, marketing communications, etc. These were targeted, specialized forms of PR.Today the profession has evolved to the point that communications/PR is now part of integrated marketing communications. Or is it integrated communications marketing? This episode is hosted by Matthew Cummings and he welcomes his guest, Marty Machowsky.About our guest:Marty Machowsky is a communications and marketing professional with expertise in technology, health care, corporate affairs, financial services, and crisis communications.Marty has supported a broad range of clients including major brands such as GE, Logitech, Microsoft, Pfizer, AT&T, Samsung, Verizon, S&P, Blue Cross/Blue Shield, and startups. He has handled a range of corporate, thought leadership, marketing, and public policy issues. He has worked extensively with CEOs, marketing and communications teams, investor relations groups, government relations offices, and corporate counsels.Marty led a corporate affairs initiative for a major pharmaceutical company focusing on direct-to-consumer advertising of prescription medicines. He managed a program to promote the parental control feature of Microsoft’s Xbox 360. Marty served as communications director and spokesperson for the musicFIRST Coalition, a coalition of the music community. And he helped Bonneville Communications reposition its flagship media property (WTOP) from the AM dial to the FM dial in Washington, DC, while shifting its classical music library to a local public radio station.Several projects Marty directed and supported won public relations awards. This includes the Mercury Awards Edelman received for a project on high-definition television he managed for the National Association of Broadcasters and a Sabre Award for a project he supported for the American Beverage Association. Inova Health System won a Thoth Award from the National Capital Chapter of the Public Relations Society of America (PRSA) for a project Marty directed. And McGuireWoods Consulting was awarded Best in Show at the PRSA’s 65th Annual Virginia Public Relations Awards.Marty is president of 90Degree Communications. He has held positions at Finn Partners, Widmeyer Communications, McGuireWoods Consulting, Edelman, and Issue Dynamics. He served as Legislative Director to Rep. Rick Boucher (VA), and Chief of Staff to Audrey Moore, former chair of the Fairfax County Board of Supervisors. Marty was also Press Secretary and Legislative Assistant to former representatives John LaFalce (NY) and Andy Maguire (NJ).Marty earned a Masters of Arts degree in political science from The Pennsylvania State University and pursued doctoral studies at Washington University in St Louis. He began his career in Washington when he was selected to participate in the American Political Science Association’s Congressional Fellowship Program.