Episodes
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Amplifying Executive Voices with Social Media
Consumers today expect businesses and executives to take a stand. It has never been more important for the C-suite to have a voice and a platform on which to share it. Many companies dedicate time and energy to their brand’s social media presence but don’t feel that it’s the right channel for...
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How to Use Data to Better Align Sales and Marketing?
Sales and marketing go hand-in-hand and when you can use data from one to inform the other, you’re in a better position to come up with strategies (and tweaks to those strategies) to give your consumers what they want. But that’s easier said than done. Tessa Burg, the vice president of user...
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Content Marketing is Smarter Marketing
Content marketing can be a powerful tool when you really know your audience and can provide information and insights they need and want. Gennifer Chenault, a content marketing strategist for SOC Telemed, walks us through her creative process and how to use data to measure your successes (and...
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Marketing Rebellion with Mark Schaefer
Technology has created new ways to help customers discover, share and discuss their favorite products. In fact, most of our marketing is occurring without us. Today, the customers are the marketing department. We can’t buy our way into these conversations, We have to earn our way in with a new...
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The Future of Brands (or do they have a Future?)
Here’s a provocative statement or maybe it’s just a statement of fact: Brands as we knew them are dead. OK, here’s something a little more palatable: the way brands have been built up until now, will be very different from the way they will need to be built in the future. The world has changed.…
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Never a Dull Day in Marketing
30 years ago the marketing landscape looked much different than it does today. The internet wasn’t around, there were limited media options and data took a while to compile, analyze and act upon. Today, marketing moves at the speed of light. There are thousands of ways to reach your audience.…
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Why is it so hard to talk about food?
Food is one of the few universal concepts that connects every living thing—we all eat. So why is the discussion about food, including how it’s produced, how it’s accessed and purchased, and how it’s consumed such a contentious debate? From genetically modified organisms to farm subsidies to local...
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I said what I said. The art of internal and executive communications.
Internal communications are critical to building an informed and connected workplace. What happens what you intend to communicate doesn’t have the outcome you desired? This is what happens when you don’t listen and frame messaging the wrong way. Today, we live in a world where every internal...
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Using Data to Make a Difference
Measuring the return on investment for communications and marketing initiatives is essential across all industries today but how does data-driven decision making differ for non-profits, especially for those operating in the public policy arena? Today’s guest on WVU Marketing Communications Today…
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A 20/20 Vision for Your Personal Brand
The start of 2020 is the perfect time to clarify and sharpen the vision for your personal brand. Too often we take for granted first impressions and how others perceive us. However, such perceptions frequently form the basis for personal and professional success. And today, many first impressions...
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Will Non-Profit Cause-Marketing Disappear if They Don't Go Digital?
Today’s guest on WVU Marketing Communications Today is Kelly Ann Collins, CEO, and founder of Vult Lab, a digital marketing agency that focuses on social media management for companies, orgs and thought leaders -- and campaigns for social good. She and host, Michael Lynch, will be diving into…
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One Man’s Wonderful Creative Journey to Being a Creative Director and Agency Owner
WVU Marketing Communications Today’s guest is John Auge, creative director and co-owner of Auge+Gray+Drake Collective Works. He and host, Michael Lynch, dive into the creative industry, discussing the changes to the profession, the creative approach, as well as the exciting opportunities for…
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What You Lose by Not SEOing Your Web Site
If Google can’t find you, you lose low-hanging fruit; you lose the easier conversions. Marketing expenses are too high, salespeople can’t make quota and the sales forecast fails to predict the future. And all of this is a result of a website that fails in its mission of finding marketing…
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How to Manage Corporate Crises - Author Melissa Agnes
With the ease in which a negative event can go viral these days, effective crisis management is a valuable skillset that marketing needs. In this session, Melissa Agnes, a globally recognized and leading expert in crisis management, shares some of her experience in working in the field as well as...
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Showing Gratitude Toward Your Clients
Thanksgiving is a perfect time to reflect on how we show gratitude toward clients and consumers. Bonnie Harris, founder of Wax Marketing, and host Michael Lynch will explore the ways you can authentically express thanks. Many companies confuse gratitude with a rewards program, but they are quite...
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B2B Demand Generation: What Really Works in Digital Advertising?
Digital advertising has greatly evolved since the turn of the century. Search engine advertising is still around, but campaigns are more complicated than ever before. Social media as we know it didn’t begin for a couple more years. Flash forward to 2019. Not only have Google and LinkedIn become...
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Are the Teachings of Trout and Ries Relevant in 2019?
For decades, marketers have considered the wisdom of Al Ries and Jack Trout to be the gospel of positioning. In their two books, “Positioning: The Battle for Your Mind,” and “Marketing Warfare,” Trout and Ries explained their concept that: Consumers only have space in their brains for a handful…
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How do you drive integrated marketing communications in large matrixed organizations?
In a small organization, communications and marketing might be the same person or team. As a company grows marketing and advertising might reside under one leader, while communications reside under another leader. Communications might prioritize public policy, issue management, earned media and...
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Showing Gratitude Toward Your Clients
Thanksgiving is a perfect time to reflect on how we show gratitude toward clients and consumers. Bonnie Harris, founder of Wax Marketing, and host Michael Lynch will explore the ways you can authentically express thanks. Many companies confuse gratitude with a rewards program, but they are quite...
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How To Write Effective Creative Briefs. And Why It's Important.
The Creative Brief is the blueprint of a marketing communications effort. It provides guidance and vision for all the disciplines required to construct a successful integrated campaign—Research, Strategy, Account Management, Creative, Media, Production, PR, Social, Search, and Experiential....
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Staying Social on Social Media with Really Good Content
You need to market your products or services, so go start a Facebook page, right? It’s quick, it’s easy and more importantly, it’s free. But, it isn’t a good strategy. First, we must take a step back and understand the benefit really good content has in building your brand. Then we can identify…
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The Future of Work in Social Media
The social media industry is constantly changing along with the expectations for work. However, experience is one element to the equation to becoming successful in the workplace and industry, but there are some essential skills, best practices, and tips students and young professionals need to...
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Building crisis readiness into the skillsets of students
With the ease in which a negative event can go viral these days, effective crisis management is a valuable skillset that students need to bring into the workforce with them. In this session, Melissa Agnes, a globally recognized and leading expert in crisis management, shares some of her…
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Be the real deal: Audacious Authenticity in an age of contrived reality
How do we build sustainable relationships with customers today? We communicate genuine value and an enduring message of dependability. This often sounds nice and improbable these days. Authenticity is hardly intuitive, and it is easily missed as we multitask and try to get ahead of the curve....
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Public Affairs tactics add government resources to your arsenal
In our roles as communicators, we seek to help our clients and organizations solve problems or enhance their image with purpose. That can include seeking funding, increasing positive visibility and motivating key audiences to act. IMC and DMC professionals might be surprised to know the multiple...
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How UX Design can be the Link Between Old and New Technologies
Most of the discussion about user experience (UX) design is focused on new products, but UX design is actually the link between old and new technology. In this episode of Marketing Communications Today, Molly Gilmore, the owner of Blue Genes Media, talks about challenges she faces as a UX…
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Using Personas for Integrated Marketing Communications
What are “personas” and how are they used in Integrated Marketing Communications? ----more---- In this episode of WVU’s Marketing Communications Today, Bonnie Harris, the founder of Wax Marketing, Inc. in St. Paul, Minnesota, talks about how personas can influence the behavior of your target...
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How to Monetize Your Personal Brand – Hugo Pérez Podcast
The business world is adjusting to a new and growing distinguishing factor… the rise of the personal brand. Access to global audiences via social media has enabled individuals to market themselves like never before. But do I even have a story to tell? Yes, you do! Everyone has a story to tell.…
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You Can Be Fined By the FTC
Well before the current frenzy over “tweets gone wild,” Joe Barnes walked into businesses, for profits and non-profits, and would ask: “What’s your social media policy?” The usual response was: We don’t have one, or “Go talk to marketing about that.” In his travels he realized that nearly every...
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How Direct Marketing is Redefining Itself as a Digital Force – Susan Jones
The host is Cyndi Greenglass and the guest is author, professor, and consultant Susan Jones. There is a continued move toward the integration of direct and digital marketing and the balance of online and offline media. In this episode, we'll talk about trends in database marketing, and how a...
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B2B Marketing in 2019
Everyone is advertising, so how do you cut through the clutter in the B2B space? In this podcast, Bill Jones will discuss challenges B2B marketers face and offer tactics to solve those challenges. He’ll also touch on key lead generation tools as well as strategies to measure the ROI of direct...
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Concept Development, Strategy and Tactics in Integrated Marketing Communications (IMC)
Integrated Marketing Communications is a field that requires us to succeed in conceptual thinking andstrategy development. How does that lead us into campaign development in IMC615? The Digital Space: With all the varied media selections, outlets, platforms, and emerging messaging and...
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Why Programmatic Media Use Takes Out Advertising Waste
Why Tzeitel Haviland Makes Sense "Tzeitel Haviland dives deep into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy." Programmatic media leverages data and technology to allow advertisers to...
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Digital Technology and Ethical Uncertainties in Strategic Marketing
Digital technologies have transformed the media landscape and are integral to virtually every industry and field, and marketing is no exception. Today, marketers must integrate both the creative aspects of the discipline with more technical aspects. Data-driven marketing strategies have become...
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Want Content Marketing to Work? Know Your Customers.
Content Marketing has become a trending household name in the world of marketers but really what does it take to make content marketing work for your organization. The bottom line is customers. Understanding your brands distinct demographic is the only way to create the best content for them…
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Protecting the brand: The role of brand standards in IMC
It is difficult enough for a brand to build trust among consumers these days. Having a consistent appearance and tone throughout a brand’s integrated marketing communications is critical to that mission, but it can be difficult to maintain. With large marketing departments and multiple sources...
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Why Most SEO Initiatives Fail and How to Get Marketing and Web Dev Teams on the Same Page
Today’s guest on WVU Marketing Communications Today is Laurie Beasley, co-founder, and president of Beasley Direct and Online Marketing, Inc. She and host, Cyndi Greenglass, will be discussing search engine optimization (SEO) best practices and challenges, including what prompts an SEO audit.…
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Social Media for Social Change
Today’s guest on WVU Marketing Communications Today is Kelly Ann Collins, CEO, and founder of Vult Lab, a digital marketing agency that focuses on social media management for companies, orgs and thought leaders -- and campaigns for social good. She and host, Michael Lynch, will be diving into…
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The Heart. The Craft. The Journey.
Today’s guest on WVU Marketing Communications Today is John Auge, creative director and co-owner of Auge+Gray+Drake Collective Works. He and host, Michael Lynch, will be diving into the creative industry, discussing the changes to the profession, the creative approach, as well as the exciting...
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Public relations, with journalists, supports the First Amendment
Today’s guest on WVU Marketing Communications Today is Frank Marra. He and host, Matthew Cummings will be discussing the current state of the public relations field and the biggest challenges practitioners are facing, including ethics, legal issues, and crisis management. After the break, they…
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Marketing & Issue Advocacy: Leveraging Your Stakeholders on Policy Issues
Today's guest on WVU Marketing Comm Today is Chazz Clevinger. He and host, Matthew Cummings will be discussing public policy issues and risks when involving company stakeholders, as well as the challenges when you involve stakeholders in public policy related marketing campaigns. After the break,...
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PR and Data: How to Use Data to Define and Refine Your Strategy
There is a saying amongst PR practitioners that all coverage is good coverage. That may have been true when media outlets could be counted on one’s two hands but today, if you aren’t reaching the right audience with the right message at the right time, you might as well be yelling into the Grand...
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LinkedIn In Higher Education
When it comes to social media strategy, LinkedIn is an afterthought at many colleges and universities because of its limited relevance with traditional college prospects. This is unfortunate because LinkedIn has tremendous potential to help institutions reach traditional prospect families,...
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Learn Modern Branding Strategies Using Data
Listeners will take away practical guidance on cultivating a unique brand identity in the modern landscape. Dan Hill, CEO of Hill impact, emphasizes the importance of being a brand "leader" instead of a "manage.," He offers valuable tips to modern branding strategies using data-driven insights...
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Why Leadership Isn’t a Skill, it’s a Process says Bryan Bennett
The one-size-fits-all approach to leadership development offered by other programs doesn’t consider an individual’s personality and capabilities. You can’t learn ‘skill x’ one day and expect to be a better leader the next. True leadership growth requires ongoing development and feedback. What is...
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How to Maximize Your Ability to Persuade
There isn’t a single complete scientific model of persuasion. Most people, therefore, believe that persuasion is more an art than a science. In addition, most of our attempts to persuade are doomed to fail because the brains of your audience are wired to automatically reject messages that disrupt...
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How do sports and autism play the right roles together?
In the years since the autism diagnosis rate has skyrocketed to breathtaking heights, the worlds of sports and autism have bonded for a strong, symbiotic relationship. In this program, Keith Green, who founded the Autism MVP Foundation talks about his story as sports marketer, whose sports...
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How to Embrace Heresy Marketing - Jaffe and Pieratt Podcast
Our host for this episode of West Virginia University's Marketing Communications Today is Nathan Pieratt. His guest is Joseph Jaffe, CEO and Co-Founder of Evol8tion. Some of the topics they may be covering in this interview include: What is Survival Planning? Why do you believe everyone is in the...
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CAN YOU SEE ME NOW? — Defining the Unique Attributes that Make Up Your Personal BRAND
The business world is adjusting to a new and growing distinguishing factor… the rise of the personal brand. Access to global audiences via social media has enabled individuals to market themselves like never before. But do I even have a story to tell? Yes you do! Everyone has a story to tell. But...
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Data-driven marketing strategies to support community engagement
A solid community marketing plan is an important tool for any marketer. It allows you to create a network of consumers that want to engage with your product and it organically exposes your brand in a way that feels authentic. If you are moving to a data-driven marketing strategy for your brand…
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About this show
West Virginia University's WVUMCToday is the intersection of data-driven decision making and marketing practice.
Hosted by
OC Talk Radio
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