Identifying and Focusing on a Business Niche with Brian Lemmings

In this episode of the Breaking Solo Podcast, we dive into the journey of Brian Lemmings, a former school teacher turned entrepreneur, who shares his insights on identifying and honing in on a business niche. Brian discusses the challenges and triumphs of transitioning from the corporate world to starting his own business, emphasizing the importance of understanding your unique value proposition. Tune in to learn how Brian navigated the complexities of finding his niche in IT service management and how leveraging platforms like LinkedIn has been pivotal in building his client base. Whether you're just starting out or looking to refine your business focus, this episode offers valuable lessons on the power of niche specialization.BioBrian is a former middle and high school teacher turned corporate operations & service delivery leader, now the Founder of EightyTenTen. A self-described "recovering operator who speaks technology," Brian helps IT and IT Service teams, including Support, Operations, and Delivery teams, shift from reactive ticket takers and problem-solvers to proactive, strategic business enablement-partners.He’s the creator of the Business Clarity Framework, a practical, people-centered model that brings strategy, structure, and influence to internal teams. With this approach, Brian has helped organizations around the globe transform their service desks, streamline internal workflows, design offshore support models, and align Shared Services & Operations Departments with real business priorities.At the heart of his work is a simple belief: we’re better together. And that mindset fuels his mission to help leaders build confident, capable teams that drive growth, clarity, and trust across the business.Websitewww.gainbusinessclarity.comSocial Media Linkshttps://www.linkedin.com/in/brianlemmings/https://www.instagram.com/eightytenten/