EPISODE · Jun 24, 2026 · 51 MIN
Identity, self-trust & becoming who you were always meant to be | Dani Wallace
from Bee Formless™ Flow Driven CEO
In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Dani Wallace, Founder of The BIG Festoon and known as The Queen Bee, to explore life, leadership, identity, visibility, community, speaking, self-trust and what happens when the business you have built asks you to become someone new.As two self-confessed "queen bees" meeting across opposite sides of the world, our conversation began with laughter, honey, hives and the role bees play in building energetic ecosystems. Dani shared the meaning behind The BIG Festoon, drawn from the way bees link arms and use themselves as a unit of measurement when building something new: businesses linking arms, communities building together, and founders remembering that success is not meant to be a solo performance.On the outside, everything looked like a huge milestone, yet on the inside, it cost her deeply and led to what she described as a tower moment, where old structures, old patterns and old ways of building began to fall away. Sounded very formless to me..For years, she had been helping people become more visible, use their voice and show up authentically, while also recognising that much of her own growth had been driven by survival, achievement, validation and the need to keep moving. When the pace finally slowed, she found herself facing the deeper question underneath it all: do I actually like myself when I am no longer performing, producing or proving?I loved how Dani shared about learning to sit with herself, rebuild self-trust, receive support, soften into her feminine energy and separate who she is from what she has built. THE SHAPE SHIFT IN MOTIONAt the heart of this conversation was a shift from performing confidence towards real self-trust, community and voice.This is how that shift unfolded through the Bee Formless™ methodology:LEARN (LETTING GO)✨ The belief that success means constantly pushing forward✨ The idea that visibility requires performance rather than presence✨ The assumption that the founder and the business are the same thingUNLEARN (CREATE, REIMAGINE & RESHAPE)✨ Reimagine confidence as self-knowledge✨ Create community by linking arms rather than building alone✨ Reshape visibility around connection, truth and identityRELEARN (TEST & IMPLEMENT)✨ Build structures that support the next version of the business✨ Use your voice as a vehicle for impact, influence and income✨ Let the business become the vehicle, not the whole identityACTIVE RECOVERY (REFLECT & RESET)✨ Where are you performing confidence instead of trusting yourself?✨ What part of your identity is ready to evolve?✨ Who are you linking arms with as you build what comes next?🔗 https://www.linkedin.com/in/iamthequeenbee/📸 @iamqueenbee🌐 https://thebigfestoon.co.uk💭 What changes when confidence stops being something we perform and becomes something we know from within?If something is shifting in your life, leadership or business journey, start with a Strategic Shape Shift Diagnostic:https://calendly.com/beeformless/strategicshapeshiftdiagnostic#beeformless #flowdrivenceo #thebigfestoon #queenbee #visibility #identity #selftrust #publicspeaking #community #confidence #presence #womeninbusiness #insideouttransformation #soulfulhighflowconsciousleadership #lifeleadershipbusiness
What this episode covers
In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Dani Wallace, Founder of The BIG Festoon and known as The Queen Bee, to explore life, leadership, identity, visibility, community, speaking, self-trust and what happens when the business you have built asks you to become someone new.As two self-confessed "queen bees" meeting across opposite sides of the world, our conversation began with laughter, honey, hives and the role bees play in building energetic ecosystems. Dani shared the meaning behind The BIG Festoon, drawn from the way bees link arms and use themselves as a unit of measurement when building something new: businesses linking arms, communities building together, and founders remembering that success is not meant to be a solo performance.On the outside, everything looked like a huge milestone, yet on the inside, it cost her deeply and led to what she described as a tower moment, where old structures, old patterns and old ways of building began to fall away. Sounded very formless to me..For years, she had been helping people become more visible, use their voice and show up authentically, while also recognising that much of her own growth had been driven by survival, achievement, validation and the need to keep moving. When the pace finally slowed, she found herself facing the deeper question underneath it all: do I actually like myself when I am no longer performing, producing or proving?I loved how Dani shared about learning to sit with herself, rebuild self-trust, receive support, soften into her feminine energy and separate who she is from what she has built. THE SHAPE SHIFT IN MOTIONAt the heart of this conversation was a shift from performing confidence towards real self-trust, community and voice.This is how that shift unfolded through the Bee Formless™ methodology:LEARN (LETTING GO)✨ The belief that success means constantly pushing forward✨ The idea that visibility requires performance rather than presence✨ The assumption that the founder and the business are the same thingUNLEARN (CREATE, REIMAGINE & RESHAPE)✨ Reimagine confidence as self-knowledge✨ Create community by linking arms rather than building alone✨ Reshape visibility around connection, truth and identityRELEARN (TEST & IMPLEMENT)✨ Build structures that support the next version of the business✨ Use your voice as a vehicle for impact, influence and income✨ Let the business become the vehicle, not the whole identityACTIVE RECOVERY (REFLECT & RESET)✨ Where are you performing confidence instead of trusting yourself?✨ What part of your identity is ready to evolve?✨ Who are you linking arms with as you build what comes next?🔗 https://www.linkedin.com/in/iamthequeenbee/📸 @iamqueenbee🌐 https://thebigfestoon.co.uk💭 What changes when confidence stops being something we perform and becomes something we know from within?If something is shifting in your life, leadership or business journey, start with a Strategic Shape Shift Diagnostic:https://calendly.com/beeformless/strategicshapeshiftdiagnostic#beeformless #flowdrivenceo #thebigfestoon #queenbee #visibility #identity #selftrust #publicspeaking #community #confidence #presence #womeninbusiness #insideouttransformation #soulfulhighflowconsciousleadership #lifeleadershipbusiness
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Identity, self-trust & becoming who you were always meant to be | Dani Wallace
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