IF 12: Kelly Daynard - Communicating with Consumers

On this episode of Impact Farming, we sit down with Kelly Daynard to discuss "Communicating with Consumers." She shares that the goal of Farm & Food Care Ontario is to introduce consumers to their food and the farmers that produce it. If only 2% of the population is involved in farming and 98% are not, there is no wonder why there is such a large disconnect with consumers. Farm & Food Care Ontario is working to bridge this gap. Learn about Kelly's top 3 favorite initiatives created by Farm & Food Care Ontario. The Real Dirt on Farming - Is a magazine that was launched in 2006 and it has sold over 4 million copies with 4 different editions. Breakfast on the Farm – They have hosted 10 breakfast events since 2014. The event includes a farm tour and breakfast on the farm. Virtual farm tours – Allows consumers the opportunity to virtually visit 25 Canadian farms without getting their boots dirty. We dive in and discuss public trust. Farmers will be very happy to learn that studies show that they have a high credibility rating with consumers. Consumers trust farmers. It's our modern technology that they do not understand. Tune in to hear what Kelly says are the most misunderstood and asked about topics. She shares that if we learn how to better explain our technology, it will improve the consumer's outlook on the farming industry. Through their initiatives and events, Kelly has experienced changed outlooks first hand. She shares some amazing stories, like how she helped to change an "anti-agriculture" follower to a proud and understanding consumer. She shares some Farm & Food Care Ontario resources that are available to farmers and organizations on their website. These resources give farmers and agvocates the information to better help them answer consumer's questions and learn how to explain their story. Tune in and learn some great tips on communicating with consumers.