If you own the business, should you do the marketing? Listen to what this 75 year old entrepreneur has to say.

Get Noticed! Send a text.Charles Read is the 75-year-old founder of Getpayroll.com, a company that processes over US$1bn in transactions per year and doesn't do his marketing. In this episode, host Jim James talks to Charles Read, an UnNoticed Entrepreneur who has built a successful payroll management company called GetPayroll. They discuss how Charles scaled his business, his approach to marketing, and his advice for entrepreneurs looking to grow their business.Episode Highlights:- Charles talks about issues like loyalty and a system to reward companies that give you referrals. He also shares one of the lessons he has learned about getting professional staffing.- Charles explains that the Internal Revenue Service makes millions of mistakes a year, so they fix them. - Charles shares how the company started as a small business in the Dallas Fort Worth area and how they moved into the internet in the late '90s.- Charles emphasizes the importance of having a reputation and being willing to do what is necessary to protect it.- Charles talks about the referral program for clients and potential customers, where they are paid a percentage of the revenue and receive a referral fee.- Charles explains why the "Pay per Click" campaign has been unsuccessful and suggests that businesses should try new things and expand their business, even if it doesn't work.- Charles shares his advice for entrepreneurs looking to grow their business and talks about the importance of turning marketing over to somebody else.Riverside - Your online recording studioThe easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.AWeber - free email marketing Grow, sell, and engage with your audience—simple email marketing in one place. Free trial.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/