If You Think You Know the Rules of Effective Online Marketing, Nilofer Merchant CEO of Rubicon Consulting Suggests You May Want to Think Again

Co-host Brad Forsythe interviews Nilofer Merchant, CEO of Rubicon Consulting. Nilofer Merchant is a consultant, writer, conference speaker and the CEO and founder of Rubicon Consulting, a strategy and marketing consultancy designed specifically for the needs of tech companies. She and her team of principals and staff have launched nearly 100 products, created five developer platforms, designed 18 channel vendor programs, run numerous user influencer marketing initiatives and defined more than 30 new markets. By the time Rubicon was founded in 1999, Merchant had accrued 15+ years of operational experience in key leadership positions at technology firms such as Apple, Autodesk and GoLive (later acquired by Adobe). She uses her expertise to design industry-leading go-to-market programs, and has won awards from CRN, VAR Business and the Marketing Association in both marketing and channel development. Through her many successes (and even her losses), Nilofer has developed a multidisciplinary approach for assessing business situations clearly, applying critical wisdom, and defining a strategic direction. Merchant and her distinguished team of consultants are trusted advisors to a wide range of executives in Silicon Valley at client firms such as Adobe, Autodesk, Genesys, Handmark, Hitachi Data Systems, HP, Logitech, Symantec, VMWare and others. Their delivery of bottom line results drives revenue growth, market share price and client profits. Merchant has been published in AdAge, Chief Marketer, MarketingProfs, The Pragmatic Marketer, RainToday, SandHill.com, WITI’s Savvy Magazine and other publications. She holds an MBA from Santa Clara University, a BS in Economics from University of San Francisco, and is a certified Instructor of Facilitative Leadership. Rubicon Consulting can be found on the Internet at www.rubiconconsulting.com. Ms. Merchant blogs at www.winmarkets.com.