EPISODE · May 20, 2026 · 7 MIN
If You’re Better… Why Are You Charging the Same?
from The Estate Agent Consultancy Podcast
Is your pricing quietly working against you when you’re trying to win instructions?In this episode, we explore how the way you price your service can completely undermine everything you say during a valuation — even if your offering is genuinely better.We break down:* Why low or “average” fees can create doubt instead of trust* How pricing influences how sellers perceive your value* The disconnect between what agents say they deliver and what they charge* Why competing on price keeps you stuck with the wrong comparisons* How to think about pricing in relation to the results you deliverIf your pitch is strong but your conversion rate isn’t where it should be, this episode will make you rethink how your pricing is positioning you.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com
What this episode covers
Is your pricing quietly working against you when you’re trying to win instructions? In this episode, we explore how the way you price your service can completely undermine everything you say during a valuation — even if your offering is genuinely better. We break down: * Why low or “average” fees can create doubt instead of trust * How pricing influences how sellers perceive your value * The disconnect between what agents say they deliver and what they charge * Why competing on price keeps...
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If You’re Better… Why Are You Charging the Same?
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