EPISODE · Nov 10, 2025 · 9 MIN
Igniting Your Marketing Mojo - How to speak to the real reason people want to hire you
from Marketing Root Work Podcast · host Judy Murdoch
Send us Fan MailSomething I think a lot about (too much perhaps) is getting to the reasons people choose us. There are always going to be a lot of people who are doing work that is similar to what we do. There are always going to be people who promise the same outcomes.And yet our client choose to specifically work with us. For lack of a better word I’m calling this our marketing mojo. Here’s my experience helping a client identify their marketing mojo and how I helped them begin using their mojo.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.
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Send us Fan Mail Something I think a lot about (too much perhaps) is getting to the reasons people choose us. There are always going to be a lot of people who are doing work that is similar to what we do. There are always going to be people who promise the same outcomes. And yet our client choose to specifically work with us. For lack of a better word I’m calling this our marketing mojo. Here’s my experience helping a client identify their marketing mojo and how I helped them begin usin...
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Igniting Your Marketing Mojo - How to speak to the real reason people want to hire you
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