IHTF 2022 - Melia Hotels tech buying and AI deployment

Tomeu Fiol, Global Hotels Technologies Director, Melia Hotels International speaks to us about the value of IHTF and the focus of tech strategies at the group and how they are deploying AI. This year’s IHTF is an opportunity for the industry to come together in person, following two years of challenges and ongoing economic and social impacts across the world – the industry is now hampering down on new strategies that consider sustainability, productivity and performance, automation, guest experience and digitalisation.Among the speakers lined up across the two day – two steam programme include Head of eCommerce from Scandic Hotels, Global Senior Director of Industry Partnerships at BWH Hotel Group, Pestana Hotel Groups CIO, Director of Future Business from Nordic Choice, and VP Commericial of NH Hotel. There’s a large number of sponsors also attending including the likes of Assa abloy, fornova, HRS, SIHOT, Oracle Hospitality, Duetto, Ideas, Sabre and Oaky. Two programme streams guide the event one looking at Tech and operations, exploring subjects including guest technologies, payments, security, sustainability, and contactless. The Distribution and marketing stream will look at the customer journey, future of retailing, OTAs, revenue strategies, the cRM, and guest experience. Listen to more episodes of the hospitality industry podcast Travel Market Life and subscribe for the latest news at http://travelmarket.life/ Follow us on LinkedIn for more thought-provoking content: https://www.linkedin.com/company/travel-market-life/ Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/