IHTF 2022 Outtakes - Building digital tech around guests

Digitalisation of the guest experience and building the guest journey was a common theme, covering guest communication, guest services and payment processing. In this episode we here from Dado Ljumanovic, Group Director, Digital Media & CRM, SIRCLE COLLECTION  - who presented on the future of CRM and  talks about how he leads an inhouse team to capitalise on guest insights and the importance of sharing stories with other hoteliers. Tim Butterworth, Crave, explains how hoteliers have removed paper from rooms and why QR codes are not necessarily the answer for providing guest services and driving additional revenue. We also cover why hardware is making a return. And Juan Jose Llorente from Adyen – an integrated payment solutions – makes his debut visit to IHTF and tells me why forgetting the payment is the best experience. /… Listen to interviews with NH Hotels Accor, Melia, Falkensteiner Resorts and The Set Collection in the IHTF Outtakes and the Hoteliers’  Voice series to hear other hoteliers talking about their strategies. Listen to more episodes of the hospitality industry podcast Travel Market Life and subscribe for the latest news at http://travelmarket.life/ Follow us on LinkedIn for more thought-provoking content: https://www.linkedin.com/company/travel-market-life/ Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/