IHTF 2022 Outtakes - Convincing shareholders and management team, real transformation

Transformation is about what the company wants to be, in this episode we look at how to bring change. We’ll be looking at the hotel metaverse and how 3D tours are proving real digital connection with bookers through digital twins of hotel properties and conference centres But first. Tess Mattisson, Former Head Of Ecommerce & Digital Customer Development, Scandic Hotels and now CEO of Zaplox addresses consumer strategies, I asked her, what advice would she give to bringing new strategies to a hotel group and getting buy-in from senior management and investors. Listen to interviews with NH Hotels Accor, Melia, Falkensteiner Hotels & Resorts, Sircle Collection and The Set Collection in the IHTF Outtakes and the Hoteliers’  Voice series to hear other hoteliers talking about their strategies. Listen to more episodes of the hospitality industry podcast Travel Market Life and subscribe for the latest news at http://travelmarket.life/ Follow us on LinkedIn for more thought-provoking content: https://www.linkedin.com/company/travel-market-life/ Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/