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IHTF 2023 - How Best Western is investing in its direct bookings episode artwork

EPISODE · Feb 15, 2023 · 9 MIN

IHTF 2023 - How Best Western is investing in its direct bookings

from Hoteliers’ Voice

Joined by Chris Bowling, Head of Digital Marketing & Ecommerce at Best Western Hotels who at IHTF will deliver the presentation "Working with not against: What can we learn from OTA's to convert direct bookings? "In this conversation, we look at Tactics Best Western introduced to its direct strategy?Efforts to drive direct bookingsBuilding a new strategy - and getting buy-in from the boardWorking with  teams to break down the silosListen to more episodes of the hospitality industry podcast Travel Market Life and subscribe for the latest news at http://travelmarket.life/ Follow us on LinkedIn for more thought-provoking content: https://www.linkedin.com/company/travel-market-life/ Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/

What this episode covers

Joined by Chris Bowling, Head of Digital Marketing & Ecommerce at Best Western Hotels who at IHTF will deliver the presentation "Working with not against: What can we learn from OTA's to convert direct bookings? "In this conversation, we look at Tactics Best Western introduced to its direct strategy?Efforts to drive direct bookingsBuilding a new strategy - and getting buy-in from the boardWorking with teams to break down the silosListen to more episodes of the hospitality indus...

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IHTF 2023 - How Best Western is investing in its direct bookings

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Frequently Asked Questions

How long is this episode of Hoteliers’ Voice?

This episode is 9 minutes long.

When was this Hoteliers’ Voice episode published?

This episode was published on February 15, 2023.

What is this episode about?

Joined by Chris Bowling, Head of Digital Marketing & Ecommerce at Best Western Hotels who at IHTF will deliver the presentation "Working with not against: What can we learn from OTA's to convert direct bookings? "In this conversation, we look...

Can I download this Hoteliers’ Voice episode?

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