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EPISODE · Nov 26, 2019 · 4 MIN

Il customer journey per un'esperienza di valore

from Digital Trasformation · host Valerio Maria Murgolo

Customer Journey è il percorso che ciascun consumatore compie, più o meno cosciente, quando agisce da cliente; il punto di partenza è l'esperienza cliente, cioè l'insieme di quelle emozioni e sensazioni che individualmente o sommate generano valore dall'interazione tra brand e il consumatore.

Episode metadata supplied by the publisher feed · Published Nov 26, 2019

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