Illuminating the Dark Funnel with Daniel Bornstein, Vice President, Head of Growth, Technology Vertical at Genpact

This episode features an interview with Daniel Bornstein, Vice President, Head of Growth, Technology Vertical at Genpact. Genpact is a global professional services firm that makes business transformation real. Daniel is a veteran of the consumer internet space and has a specialization in B2B2C. At Genpact, he oversees growth for the technology verticals. Daniel managed the new business development team for Google in the UK and has worked within the M&A landscape, playing a central role in a data marketplace IPO. In this episode, Daniel discusses the importance of fostering organic lead flow, the secret sauce of service lines, and why RevOps is an invention of the SaaS model.  Guest Bio:Daniel is a veteran of the consumer internet space and has a specialization in B2B2C. At Genpact he oversees growth for the technology verticals. Before joining Genpact, he held senior positions within high-growth startups and publicly traded companies. Daniel managed the new business development team for Google in the UK and has also worked within the M&A landscape, playing a central role in a data marketplace IPO. Daniel's domain expertise has been centered in business development within digital advertising, online marketplaces, and data companies. Daniel holds a bachelor's degree in international relations and a master's degree in economics from the London School of Economics.—Guest Quote“How can we have those conversations? How can we illuminate that dark funnel before you get to that point? I know that's very important to our marketing group. It's very important to me.” - Daniel Bornstein—Time Stamps:*(03:39) - Daniel’s controversial view on RevOps *(11:35) - Genpact’s secret sauce *(14:40) - Quality vs quantity *(19:15) - RevObstacles *(23:34) - The Toolshed *(35:26) - Prioritizing the funnel *(38:23) - Quick Hits—Sponsor:Rise of RevOps is brought to you by Qualified. Qualified’s Pipeline Cloud is the future of pipeline generation for revenue teams that use Salesforce. Learn more about the Pipeline Cloud on Qualified.com. —Links Connect with Daniel Bornstein on LinkedInConnect with Ian Faison on LinkedinCheck out the Genpact Website